>> KEIR SIMMONS IS AT KENSINGTON PALACE WITH THAT.

PALACE WITH THAT. GOOD MORNING.

GOOD MORNING. >> Reporter: GOOD MORNING.

>> Reporter: GOOD MORNING. I HAVE NEVER HEARD WILLIAM AS

I HAVE NEVER HEARD WILLIAM AS OUTSPOKEN AS THE SPEECH YOU'RE

OUTSPOKEN AS THE SPEECH YOU'RE ABOUT TO HEAR.

ABOUT TO HEAR. PRINCE WILLIAM DELIVERING A

PRINCE WILLIAM DELIVERING A BLISTERING ASSESSMENT OF SOCIAL

BLISTERING ASSESSMENT OF SOCIAL MEDIA, EVEN QUESTIONING TODAY'S

MEDIA, EVEN QUESTIONING TODAY'S POLARIZED POLITICS.

POLARIZED POLITICS. AS A NEW FATHER TO GEORGE,

AS A NEW FATHER TO GEORGE, CHARLOTTE AND LOUIS, WILLIAM

CHARLOTTE AND LOUIS, WILLIAM LAUNCHED A CAMPAIGN AGAINST

LAUNCHED A CAMPAIGN AGAINST CYBER BULLYING A YEAR AGO.

CYBER BULLYING A YEAR AGO. >> IT'S REALLY DANGEROUS.

>> IT'S REALLY DANGEROUS. >> Reporter: AFTER MEETING WITH

>> Reporter: AFTER MEETING WITH YOUNG PEOPLE AT A BBC EVENT,

YOUNG PEOPLE AT A BBC EVENT, WILLIAM CLAIMED IN A SPEECH THAT

WILLIAM CLAIMED IN A SPEECH THAT SOCIAL MEDIA COMPANIES ARE TOO

SOCIAL MEDIA COMPANIES ARE TOO PROUD TO LISTEN.

PROUD TO LISTEN. >> I WAS TOLD THAT COMPANIES

>> I WAS TOLD THAT COMPANIES WERE ALREADY DOING PLENTY AND

WERE ALREADY DOING PLENTY AND JUST NEEDED MORE CREDIT FOR IT.

JUST NEEDED MORE CREDIT FOR IT. I SAW DENIALS ABOUT THE AGE OF

I SAW DENIALS ABOUT THE AGE OF YOUNG CHILDREN WHO ARE USING

YOUNG CHILDREN WHO ARE USING SOME OF OUR MOST POPULAR MR.

SOME OF OUR MOST POPULAR MR. FOREMANS.

FOREMANS. >> Reporter: THE NEW GENERATION

>> Reporter: THE NEW GENERATION OF ROYALS, INCLUDING KATE AND

OF ROYALS, INCLUDING KATE AND MEGHAN, HAVE BEEN TAKING A HIGH

MEGHAN, HAVE BEEN TAKING A HIGH PROFILE, SPEAKING OUT ON ISSUES.

PROFILE, SPEAKING OUT ON ISSUES. BUT THIS WAS SOMETHING

BUT THIS WAS SOMETHING DIFFERENT.

DIFFERENT. WILLIAM'S SPEECH, WHILE

WILLIAM'S SPEECH, WHILE MENTIONING NO NAMES, WAS A

MENTIONING NO NAMES, WAS A THINLY-VEILED CRITIQUE OF SOCIAL

THINLY-VEILED CRITIQUE OF SOCIAL MEDIA LEADERS, LIKE FACEBOOK'S

MEDIA LEADERS, LIKE FACEBOOK'S MARK ZUCKERBERG.

MARK ZUCKERBERG. >> TO THE LEADERS OF SOME OF THE

>> TO THE LEADERS OF SOME OF THE MOST VALUABLE COMPANIES ON

MOST VALUABLE COMPANIES ON EARTH, HAS BEEN SO FAST, THEY

EARTH, HAS BEEN SO FAST, THEY MAY STRUGGLE TO UNDERSTAND THAT

MAY STRUGGLE TO UNDERSTAND THAT THEIR INCENTIVES HAVE CHANGED.

THEIR INCENTIVES HAVE CHANGED. THE NOISE OF SHAREHOLDERS,

THE NOISE OF SHAREHOLDERS, BOTTOM LINES AND PROFITS ARE

BOTTOM LINES AND PROFITS ARE DISTRACTIONING THEM FROM WHAT

DISTRACTIONING THEM FROM WHAT MADE THEM POPULAR IN THE FIRST

MADE THEM POPULAR IN THE FIRST PLACE.

PLACE. >> Reporter: TWITTER, FACEBOOK,

>> Reporter: TWITTER, FACEBOOK, GOOGLE, CRITICIZED BY LAWMAKERS

GOOGLE, CRITICIZED BY LAWMAKERS OF RUSSIAN MEDDLING IN THE

OF RUSSIAN MEDDLING IN THE ELECTION AND FAKE NEWS.

ELECTION AND FAKE NEWS. PRINCE WILLIAM SUGGESTING

PRINCE WILLIAM SUGGESTING THEY'RE NOT LISTENING.

THEY'RE NOT LISTENING. >> I'M CONCERNED, THOUGH.

>> I'M CONCERNED, THOUGH. EN EVERY CHALLENGE THEY FACE,

EN EVERY CHALLENGE THEY FACE, FAKE NEWS, EXTREMISM,

FAKE NEWS, EXTREMISM, POLLERIZATION, HATE SPEECH,

POLLERIZATION, HATE SPEECH, TROLLING, MENTAL HEALTH, PRIVACY

TROLLING, MENTAL HEALTH, PRIVACY AND BULLYING, OUR TECH LEADERS

AND BULLYING, OUR TECH LEADERS SEEM TO BE ON THE BACK FOOT.

SEEM TO BE ON THE BACK FOOT. >> Reporter: WILLIAM ENDING WITH

>> Reporter: WILLIAM ENDING WITH A PLEA.

A PLEA. >> YOU CAN REJECT THE FALSE

>> YOU CAN REJECT THE FALSE PROPHETS OR VALUES, YOU CAN

PROPHETS OR VALUES, YOU CAN CHOOSE TO BE GOOD AND

CHOOSE TO BE GOOD AND SUCCESSFUL, YOU CAN WORK IN THE

SUCCESSFUL, YOU CAN WORK IN THE INTEREST OF CHILDREN AND PARENTS

INTEREST OF CHILDREN AND PARENTS WHO USE YOUR PRODUCTS AND MAKE

WHO USE YOUR PRODUCTS AND MAKE YOUR SHAREHOLDERS HAPPY.

YOUR SHAREHOLDERS HAPPY. WE NOT ONLY WANT YOU TO SUCCEED,

WE NOT ONLY WANT YOU TO SUCCEED, WE NEED YOU TO.

WE NEED YOU TO. THANK YOU.

THANK YOU. >> Reporter: WE NEED YOU TO

>> Reporter: WE NEED YOU TO SUCCEED.

SUCCEED. IT IS STUNNING.

IT IS STUNNING. JUST WHEN COMPANIES LIKE

JUST WHEN COMPANIES LIKE FACEBOOK ARE FACING SO MUCH

FACEBOOK ARE FACING SO MUCH SCRUTINY, TO SEE THE ROYALS

SCRUTINY, TO SEE THE ROYALS EFFECTIVELY PILING ON, GUYS.

EFFECTIVELY PILING ON, GUYS. THERE'S ANOTHER TALKING POINT

THERE'S ANOTHER TALKING POINT HERE.

HERE. SOME FOLKS WON'T WANT ME TO SAY

SOME FOLKS WON'T WANT ME TO SAY IT, THESE ROYALS ARE NOT

IT, THESE ROYALS ARE NOT ELECTED, THEY'RE NOT

ELECTED, THEY'RE NOT POLITICIANS.

POLITICIANS. SHOULD THEY BE WEIGHING IN ON

SHOULD THEY BE WEIGHING IN ON POLITICAL ISSUES LIKE THIS OR

POLITICAL ISSUES LIKE THIS OR QUESTIONING THE WAY U.S.

QUESTIONING THE WAY U.S. COMPANIES COMMERCIALLY OPERATE?

COMPANIES COMMERCIALLY OPERATE? THERE WILL BE TWO SIDES TO THIS

THERE WILL BE TWO SIDES TO THIS ARGUMENT.

ARGUMENT. BUT AMAZING TO HEAR PRINCE

BUT AMAZING TO HEAR PRINCE WILLIAM TALKING LIKE THAT.