Name: Why Ford Is Risking Mustang To Take On Tesla
Uploaded: 2021-06-06T02:10:50.000Z
Duration: 15 min 26 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

The Ford Mustang is the world's best selling sports coupe.

It is a brand some Ford employees consider the soul of the company.

It is. You couldn't imagine a Ford without Mustang.

It has been in continuous production for a half a century and has survived

Originally conceived as a lean, sporty and affordable car aimed at younger

people, it has earned a larger than life reputation and has become a

But now Ford has put the Mustang name on a vehicle unlike any other in its

history. An electric four-door crossover.

Like other pure electric vehicles commonly referred to as EVs the Mustang

Mach-E runs entirely on electricity stored in batteries.

One of the things that I think some of the EVs are missing and one of the

things that I believe that we are able to bring with this Mustang is a

sense of that that soul that, you know, a lot of these cars don't have

that soul to them. They don't they don't have any emotion to them.

Meanwhile, some longtime Mustang fans are said to be up in arms over the

new vehicle. But others say that times are changing and data suggests the

traditional Mustang and its pony car competitors are facing a dwindling

The Mustang traces its roots back to the 1960s, when Ford executives such

as then President Lee Iacocca, product planning executive, Hal Sperlich

and others came up with the idea for a small four-seat car that was sporty

but functional. The design was heavily influenced by European sports cars

from makers such as the British brand, MG.

The Mustang debuted at the World's Fair in the spring of 1964, months

ahead of the fall season, when automakers typically debuted new models.

Nearly 30 million people are thought to have seen the TV commercials on

On the day of the unveiling, Ford placed full page ads in 2,600 U.S.

newspapers and displayed Mustangs in the lobbies of 200 Holiday Inns and

airports. It went on sale at the more than 8,100 Ford dealerships across

At a starting price of $2,368 below the $2,500 limit the team

had wanted. Only thing about Mustang is making a high performance vehicle

And that's what Mustang is really all about.

It's about inviting people into what we like to refer to as the "Mustang

cult." Over 400,000 units sold in the car's first year, four times what

From the very beginning, flexibility was built in as a key feature of the

car. The powertrain lineup really spanned a pretty wide range of budgets

There are plenty people that really just liked the style of it and didn't

need to go fast. And then there were those go fast people that, you know,

It's important. Understand that the original Mustang was a bid by Ford to

develop a vehicle that was aimed at young people of the time, young adults

of the time. It was really a youth oriented car in its day.

This was an American car that could appeal to all sorts of buyers.

But soon the car became known as a performance machine.

Over the years, Mustang's became extremely popular choices for racing, and

it has become common for buyers and drivers to make their own alterations

Part of the magic of Mustang was that it was based on very humble

underpinnings. I mean, it was it was based on the early 60s, Ford Falcon.

You know, you could drop in a whole variety of engines in there and there

was plenty of room under the very long hood to add all sorts of power

enhancers. So this was a car that was very, very easy for people to work

on themselves, for people to add performance parts to.

It's those aftermarket tuners and the aftermarket in general that was

supporting a rabid demand by young enthusiasts to build very, very

personalized personal products that reflected specifically the owner of

the vehicle. Mustangs are routinely considered to have some of the best

aftermarket support of any sports or performance car on the market.

Smaller tuning shops have developed reputations for their own versions of

the Mustang. Some of these, such as Saleen and Roush, have become rather

Part of what makes Mustang such a strong brand for many of its fans is its

Unlike its closest competitors, the Chevrolet Camaro and Dodge Challenger,

the Mustang has remained in continuous production since 1964.

Of course, Ford has made some changes to the vehicle over time, and some

of those changes have been controversial, especially when Ford has toyed

with the Mustang formula to make a greener, more efficient car.

In the 1970s, Ford came out with a smaller Mustang called the Mustang II

aimed customers worried about fuel economy

during a time when gas prices were soaring due to a fuel crisis.

The first oil crisis served not only to make gasoline expensive and

scarce, but also things like the Clean Air Act resulted in automakers

really having to pull back on performance in favor of fuel economy and

cleaner emissions. And at the time, the technology just simply didn't

exist to make an engine be able to do both.

You know, today, you know, nowadays, you know, we have cars that are, you

know, extremely clean and produce 600 horsepower.

Back then, there was much more of a tradeoff.

You could either have something that didn't pollute as much or you could

have something that was more powerful, but you really couldn't do both.

The downsized car came with a four cylinder engine, though it was

well-received in some corners in the automotive world as a car for its

time. Other fans reportedly cried foul and the car still inspires

In 2015, Ford risked the controversy again when it again swapped out a six

cylinder engine for a four cylinder EcoBoost engine in its lowest price

versions. Ford's newer four cylinder engines pack a lot more power than

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