We're located next to the Arctic Circle.

We have the midnight sun and everything.

My family started farming salmon in 1976.

So we're one of the oldest companies in Norway.

Some of the challenges we have in the industry in Norway

is all of those old myths on the way we produce the salmon.

Kvarøy Arctic is one of the most sustainable farms in the world for Atlantic salmon

and that's because we have been able to adapt—

take on new technology.

Kvarøy came to us because they wanted to showcase why they're different.

Why their farm is sustainably grown

and produces some of the best fish that there is.

To start learning all the possibilities that are there with Food Trust was amazing.

The salmon industry has a lot of data but we don't use it.

We have camera systems,

we have loggers,

we have sensors.

What we were struggling with was connecting all the dots in between.

That's the amazing thing with blockchain and IBM Food Trust.

The fishing industry is unfortunately an industry

with a lot of cheating going on—a lot of mislabeling.

So they came up with ideas on how to use sensor data

to connect them to to make sure

that it's not like we can go into the system and just push in the numbers.

It's all data gathered straight from the system.

That gives the trust to the customers.

For us Food Trust is a movement.

It's really about helping people—our consumers— understand the food that we eat

and have a connection back to where our food comes from.

It's about to change the way we do business. Absolutely.

It's going to change not only the customer relation we have

but also the way we gather data from the farm

and use that data to improve everything we're doing all the time.

This will be a very important part of the way we do business going forward.