Name: Kvarøy Arctic, Atea and IBM Blockchain
Uploaded: 2021-05-09T11:05:06.000Z
Duration: 2 min 21 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Kvarøy is an island on the north coast of Norway.

My family started farming salmon in 1976.

So we're one of the oldest companies in Norway.

Some of the challenges we have in the industry in Norway

is all of those old myths on the way we produce the salmon.

Kvarøy Arctic is one of the most sustainable farms in the world for Atlantic salmon

and that's because we have been able to adapt—

Kvarøy came to us because they wanted to showcase why they're different.

and produces some of the best fish that there is.

To start learning all the possibilities that are there with Food Trust was amazing.

The salmon industry has a lot of data but we don't use it.

What we were struggling with was connecting all the dots in between.

That's the amazing thing with blockchain and IBM Food Trust.

The fishing industry is unfortunately an industry

with a lot of cheating going on—a lot of mislabeling.

So they came up with ideas on how to use sensor data

that it's not like we can go into the system and just push in the numbers.

It's all data gathered straight from the system.

It's really about helping  people—our consumers— understand the food that we eat

and have a connection back to where our food comes from.

It's about to change the way we do business. Absolutely.

It's going to change not only the customer relation we have

but also the way we gather data from the farm

and use that data to improve everything we're doing all the time.

This will be a very important part of the way we do business going forward.

字幕リスト動画再生

Kvarøy Arctic, Atea and IBM Blockchain

absolutely

struggle

improve

straight