Name: Why Expensive Dog Food Is A Ripoff
Uploaded: 2021-04-24T03:15:27.000Z
Duration: 4 min 48 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Narrator: The price of pet food has increased

and it plays to an increasing trend towards owners

like their firstborn child, and it's kind of filling a void

by the Pew Research Center, millennials are 50% less likely

than the Silent Generation to be married.

In 2017, millennials became the largest demographic

These pet owners not only act differently

than previously generations, they also spend differently.

According to Nielsen, annual household spending on pets

In 2017, 4,500 new pet food products were introduced,

Hanbury: It's kind of two pieces moving at once.

Owners are wanting to spend more on their pets,

and then the market is being slowly saturated

with more options of premium pet food brands.

Heinze: Premiumization is the idea that you can enhance

the perception of value of a product by marketing

Premium diets don't necessarily have anything

It's more the perception of what they have.

So it's playing to what pet owners feel in their gut

by the California Institute of Technology

and Stanford University found that a product's price

can alter our brain activity in how we perceive the product,

finding that our brains equate more expensive with better.

- There really is no scientific nutritional difference

necessarily between a so-called premium pet food

the product based on the human-grade ingredients it uses

meaning they market themselves on what they don't contain.

No corn, no wheat, no grains, no byproduct, no potato.

The list is actually getting longer and longer.

Artificial preservatives, artificial colors,

And the thing is, is for the vast majority of that,

there's not any evidence that it's any better.

Well, the FDA only gets involved in pet food research

There are some universities that conduct research,

but a majority of the research being done in pet nutrition

Heinze: You can't judge the quality of a pet food solely

based on its price because some of the most-tested pet foods

out there that are the most based on science are actually

at a lower price range than many people would expect,

and some of the diets that are at the highest level,

you're not getting anything more for that other than maybe

that feeling that you're doing more for your pet.

at the moment where people are taking what they eat

a lot more seriously, and obviously the next thing

is the thing closest to you, so your pets.

Heinze: Pet owners are often going to be feeding their pets

the same ways that they're feeding themselves.

So if organic is important in their diet,

they're gonna be looking for organic pet foods.

If they see their pet as a furry member of the family

like many of us do, then when they're going to buy pet food,

they're looking for pet food that is as close

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Why Expensive Dog Food Is A Ripoff

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