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Animal and environmental issue is obviously one of my biggest things but, the minute PETA
calls I�m always excited because there�s a lot of power behind PETA, there�s a lot
of passion behind PETA. And PETA�s a group that does things that other groups don�t
want to do. For me there�s a lot of admiration in that. The concept when I was talking to
the photographer, we wanted it to be something, I mean I didn�t want to make a dark ad but
I did want to shoot an ad that was more serious I think. I mean there�s really nothing tied
to this issue that isn�t sort of dark and needs to be sort of fixed in a big way. There�s
so many issues tied to the meat industry, I mean social, environmental, humanitarian,
all of them, and I know that when I�m eating that I�m not hurting the planet, I�m not
hurting other people in this planet, I�m not hurting animals, you know, and I�m not
hurting nature. I first saw the world across me: it was an interesting metaphor for the
way that I feel all the time. When we do feel the weight of the world, and truly the weight
of the world depends on us, you know, it depends on our choices and I wish that people would
pick up a book or watch a documentary and understand that their choices can really make
a difference.