how many of you

really know what social media is

that so many hands

what is media

media's

any form of mass communication

its t_v_ radio

newspapers magazines

it's the soap box

with the man standing

in the middle of town squares shouting out to everyone

today we have a new cell box it's the internet

it's face book

linkedin

you too

it's broads wikis

webcasts

it's any form of mass communications

that will make your voice heard by the masses

today

we have

a new form of media

and this media

is social

it's interactive

very different from old media

that's also leaky to using your social media network

to make you a genius

my father was a wise man

he once told me in a father son chap

the secret to being a genius

is to know the answer

before they asked the question

the secret to being a genius

this turn of the incident

before they ask the question

you could have loaded five yeah

but five minutes ago it doesn't matter

all that matters

is that you have the answer when they needed

social media

we'll get you there

twenty six years ago

i started my career in computer science

back then

if i didn't know the answer

and the guy in the cuticle next to me couldn't get the answer

i didn't get the answer

ten years ago

there was a website

a knowledge base

and a discussion form

where people can post questions and other people could post answers

and i can tell you allot more people posted questions than answers

five years ago things started to change

that knowledgebase peru

more people were participating in that form

people or even blogging about the software

i started getting answers

three years ago

there was a silent explosions

and social media networks

today

i have over a hundred thousand people

as a second-degree connections in my linkedin network alone

now first-degree connection

is my friends

so a second every connection are their friends

and those people can connect to meet two five million more people

worldwide

that's an amazing resource

today i get most of my information

i might and history

through tweets answerable archiver gators

my mom asked me

created what's a blog aggregator

and i said to her mom terms

mom it's a website

where i can go to one source

and find out what everybody else is talking about

and she says oru you mean like am ruth

yes ma'am i couldn't said it better myself

well with these thousands of connections that i have directly to other people in my industry

and through linkedin in that

face book and all the other connections

rarely

does an opportunity come up with a high can't answer problema or solve a problem or answer

a question

we all have these networks it's nothing new

it's just that today

the internet makes them more accessible and more visible

back in the eighteen ninety seven

those approval here for mankind

thomas young died back here

thomas john happen to be the last person

considered to know everything about everything

it's hard to imagine today anybody could know everything about one topic much less everything

about everything

so it's not so much about what you know anymore

but who you know

it's not about the knowledge you have

but they're not to have access to

i would hurt to ask the i_q_ of your social media network

soon they will come a day

when employers will consider

u_s_ social media network

in their hiring decisions

that there is already here

they are to look at your face book page

you linked in profile they read your blog

my blog has created opportunities for me that never would have happened

without the blob

social media

we would lose all that opportunity for genius

yet today with all of this

you aren't more brilliant than you could ever be as an individual

there's another thing that social media networks give you

and that is

the interns created equal for everybody

a friend of mine

was part of the birth defects

he has a hard time carrying on a normal conversation with someone infect people tend to shun him

on the internet people flock to read his blog

in my social network

i have among other people

many people i have executives senior executives from companies like i_b_m_

in fact

recently i was at another conference

and i happen to have a chance to meet one of them

and i walk up and introduce myself pieces align w_r_

i read your blog our

i'll be careful what i write from now on

but we all have that

at the beginning i mentioned

that social media is interactive

and a big part of that interactivity

is not

what can i get from them

it's also was like what can i give

it's all about sharing knowledge

today i contribute to those four hours

i comment than other people's posts of blogs

i have a blog of my own

the idea is

to help other people

to achieve their genius through their social media network

it's called sending the elevator back down

sending the elevator back down

so when i asked if you were actively contributing

to social media

i hope you'll consider that

and not think of it is just the former

of marketing

because really

social media and social media networks

are about liking

marketing has television is about commercials

that's my soap box

let's get social