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  • In this episode of MarieTV we do have some adult language.

  • So if you have little ones around, grab your headphones now.

  • Hey, it's Marie Forleo, and you are watching MarieTV, the place to be to create a business

  • and life you love.

  • This is Zach Bliss.

  • He works with us here on MarieTV.

  • Hello.

  • He zhooshes, makes everything really, really gorgeous.

  • I've been designing for you for how many years now?

  • Years.

  • Years.

  • And it's been a delight.

  • And he's a really dear friend.

  • Yeah.

  • So we have a lot of fun.

  • A lot of fun.

  • Anyway, this is the MarieTV call-in show where we actually call you guys and we get to answer

  • some questions live.

  • And I think it's gonna be a lot of fun.

  • So let's rock it.

  • Our first caller.

  • Hello, La Shawn speaking.

  • La Shawn!

  • Hello, La Shawn.

  • It's Marie Forleo, how are you?

  • I'm good.

  • How are you?

  • I'm so good.

  • So if you hear some people in the background, we have our MarieTV crew here and we are so

  • excited that you're on.

  • La Shawn, tell us your question and we'll do our best to help you out.

  • Okay, awesome.

  • Thank you so much.

  • I'm so excited to be talking to you.

  • Okay, so I have been a hairstylist and a makeup artist for 20 years.

  • And starting in 2010 I'm on the journey to transform the way I was dealing with life.

  • Since then it hasn't stopped and my goals and my life have changed.

  • I now want to transition from being a hairstylist to being solely a makeup artist and a relationship

  • coach.

  • And there's a part of me that feels that it's too much.

  • I fear that I won't have time to do both and will people take me seriously?

  • And lately I've been like going back and forth about it and feeling really stuck.

  • So, help me.

  • Yes.

  • I love it.

  • Well, as you know, I'm a multipassionate entrepreneur.

  • Many of the folks here in MarieTV land are, and so many folks in our audience are.

  • So I have some questions for you, La Shawn.

  • When you look at those two possibilities in terms of focusing on relationships and focusing

  • on being solely a makeup artist, if you look in your heart, which one to you feels more

  • expansive?

  • The one that you're just likeoh, my God.

  • This is a huge yes.”

  • Relationship coaching.

  • Woo!

  • Okay, good.

  • So the fear probably that's popping up, and please correct me if I'm wrong, is that

  • for so long, right, you've been in the beauty world and so you've got some level of comfort

  • there?

  • Yes.

  • Yes.

  • And so it seems to me just listening to you that, you know, focusing in on being a makeup

  • artist is a little safer, at least in your mind at this point.

  • Would that be accurate?

  • Yes.

  • With the financial stability part, yes.

  • Yes.

  • Okay, cool.

  • So I want to give you some possibilities.

  • You know, in terms of you feeling that that could be too much, that is possible.

  • But I'll tell you this.

  • There was a period in my particular career whereprobably about five to seven years

  • where I did multiple things.

  • So I was in the dance and fitness world, I was a Nike athlete, I was running my coaching

  • business and starting to understand how to build that from the ground up.

  • And so all of those things were happening simultaneously.

  • And what that did for me, even though I consciously knew that none of them would grow as big if,

  • you knowas they would if I would just focus on one, I just wasn't ready to.

  • So I want to offer this to you.

  • You know, rather than having to make a hard choice right now, what if you gave yourself

  • permission to go more fully into makeup so that you can have those finances coming in,

  • you can keep building that wealth, because I think for me, especially for woman, and

  • I always say this, taking care of the money is one of the most important things that we

  • can do for our long-term health, our happiness, our stability, our ability to contribute our

  • gifts to the world.

  • It's vital.

  • And at the same time you can start developing your comfort level, your skill, everything

  • that you need in terms of being a relationship coach.

  • But you don't have to go all in at once.

  • Does that make sense?

  • It totally does.

  • So you can dip your toe in the water, so to speak, and then perhaps in a year or two you

  • can reevaluate and say, “You know what?

  • Do I really still want to keep going with this relationship coach thing?”

  • And then you can start perhaps transitioning yourself, you know, from doing it 20% of the

  • time, 30% of the time, 40% of the time.

  • And you might reach a point where you get so confident in your skills and your ability

  • to bring in income and clients from that work that you're like, “Oh, I'm really ready

  • to make this transition.”

  • Mmm, okay.

  • Yes.

  • Thank you so much.

  • That totally makes sense.

  • Yeah.

  • This is a way to mitigate the risk, and it's also a way to help yourself build confidence

  • without pulling out the financial rug from underneath you.

  • Because from what you've shared and, again, I'd love to hear if you disagree with this,

  • it doesn't feel like to me that you're like, “Oh, I can't stand the beauty world anymore.

  • I'm just done with it.

  • I have to get out.

  • It's toxic.”

  • I took a look at your site, actually, and you've reallyyou've got so much great

  • energy around you that I think you still have more to contribute in that world.

  • Would you agree?

  • I totally agree.

  • I mean, I love doingdon't get me wrong, I love doing hair.

  • It's wonderful.

  • But I want to do – I want to focus only on makeup, because I want more freedom in

  • my life, and financial freedom as well.

  • Yes.

  • And although if I just do makeup, not relying on the hair will kind of hurt me financially,

  • but at the same time I do believe in going for my dream.

  • So I'm just going to go that route.

  • Yes.

  • So another assignment I would give to you is to take a look at your financial goals

  • really seriously and understand exactly where you are right now in terms of your net worth.

  • You know, we have some great MarieTVs that we'll put links to below.

  • If you haven't seen them, I would suggest to go back and watch them so you have a really

  • clear understanding of your financial picture right now.

  • And then you can use that to support yourself as you move into doing makeup.

  • Because I can hear, right, you might take a little hit on your money, at least initially,

  • but I hear confidence in you that you'll be able to build that up fairly quickly and

  • then build in the relationship stuff on the side.

  • I know you can do this.

  • And here's the best thing, La Shawn, you're gonna discover what's gonna be the best

  • route, how fast you should go, from executing.

  • You're not gonna come up with it in your mind.

  • You're gonna come up with it from actually doing it, and then you're gonna be able

  • to navigate as you go, and you're gonna feel like a rockstar doing it.

  • Yes.

  • Thank you so much.

  • I do want to say that I am a B-Schooler.

  • I'm so grateful to be speaking to you right now.

  • Thank you so much for taking my question.

  • Oh, absolutely.

  • And La Shawn, since you're a B-Schooler, girl, come back this next round and do it

  • again live.

  • Come on back.

  • You have it for free, so you can take all of these new ideas and this new focus and

  • we can help you supercharge it.

  • I will do that.

  • Most definitely.

  • Awesome.

  • Thank you so much for your question.

  • We're cheering you on, we love you, and thanks for calling in.

  • Thank you.

  • Have a wonderful day.

  • You too.

  • Bye-bye.

  • Bye, La Shawn.

  • Yay!

  • That's so interesting.

  • You know, sort of like getting rid of a business to pursue another one.

  • But you've done that a few times.

  • Yeah, but I thinkhere's the thing.

  • A lot of people see things in black and white.

  • And some people thrive best that way.

  • You know, they have to kind of burn all the bridges behind them.

  • That's the only way they're gonna be able to focus on this new thing coming up.

  • But there's many of us, and I'm one of these people, I like transitions.

  • I like to do things gradually.

  • I like to have a sense of financial security underneath me.

  • And sometimes that means, yeah, I'll work a little bit longer because I have more kind

  • of plates spinning in the air.

  • Yeah.

  • But it gives me so much more jet fuel to take off from.

  • Good morning.

  • Is this Mandy?

  • Yes, it is.

  • What's up, Mandy?

  • It's Marie Forleo and the whole MarieTV crew.

  • How you doing?

  • I'm great, Marie.

  • How are you?

  • I'm so good.

  • We're so excited to have you on the show.

  • So let us know your question, and we will do our best to help you out.

  • Oh, absolutely.

  • Well, I – first of all, thank you.

  • I've been following you for years.

  • I'm a huge fan.

  • Aw, thank you so much.

  • I'm an entrepreneur, an artist, and have been doing this for way over 20 years.

  • And I do okay, but truly I'm a real creative at heart, and that is my passion and that's

  • what I'm best at.

  • And what I struggle with is finding help with marketing.

  • I feel like marketing to me is like trudging through quicksand in the dark.

  • And I also know it's just not the best use of my time or my talent.

  • But I've struggled with how do I find the best marketing help?

  • It's a great question.

  • And Mandy, first of all, I want to congratulate you for doing what you've been doing for

  • 20 years.

  • As a creative, I just admire and appreciate that.

  • Every time I meet artists of any kind, folks who do the kind of work that you do, singers,

  • musicians, writers, I justyou're my people.

  • So I just want to acknowledge you for that.

  • Thank you.

  • And two, I also want to tell you, you are so not alone.

  • And especially when it comes to the marketing bit.

  • Right?

  • And feeling this sense of resistance.

  • Yeah.

  • What I'm laughing right here, and I see – I just want to let you know, because I

  • know you can't see us.

  • But I see Elsa in the back raising her hand, who is my stylist, I see Zack who's sitting

  • next to me right here, who's a designer goingthey're nodding their head and

  • raising their hands that, yes, the marketing piece is hard for them as well.

  • Yeah.

  • So here's what I want to share with you.

  • One, you want to ask yourself, are you happy with the level that your business is at right

  • now?

  • And I heard what you said about, you know, you said you're doing pretty good.

  • So I'm curious to hear if you feel like you want to see more growth in terms of your

  • financial revenue, in terms of your profit, in terms of your work getting out there in

  • the world.

  • Absolutely.

  • Okay.

  • Yes on all of those.

  • Okay, great.

  • That's awesome.

  • So that being said, what I think is gonna help you most is, first, not even finding

  • someone to help with the marketing.

  • We can get to that.

  • But I also truly believe in my heart that having a reframe around marketing itself,

  • right?

  • Because right nowand I loved your analogyyour metaphor.

  • You're like, “gosh, it's like trudging through quicksand.

  • And it just feels so arduous and it's not a good use of my time.”

  • I'd like to invite you to revisit that and to reconsider that as an artist, as a creative,

  • yes.

  • It might not be the best use of all of your time.

  • But if you can flip that mindset and start to embrace it.

  • So perhaps a little bit less like trudging through quicksand, and maybe actually it's

  • a little like walking on a beach.

  • Right?

  • So rather than sinking you're like, “you know what?

  • This could actually be kind of fun and I'm gonna see some beautiful things.

  • And this could actually invigorate me and help me reach some of those beautiful goals

  • that I have.”

  • Because one of the things that you'll need to do, even if you don't execute on all the

  • marketing yourself, you need to understand it.

  • You need to educate yourself about it so that you can hire people who will do a great job.

  • And you have the intelligence and understanding to realize whether or not they're good at

  • what they do.

  • So for me, here's what I would recommend.

  • And I'm gonna say this very plainly because, as you know, I'm a plain spoken woman and

  • I don't hold things back.

  • If you haven't done B-School, I would encourage you to strongly consider it.

  • I think one of the best gifts that I have in the world is my ability to take people

  • who feel about marketing, the way you feel about marketing, and literally give them an

  • inner transformation.

  • Where not only will you understand how it can serve you, but for your goal of finding

  • people that would be able to help you, you're gonna be able to spot them a mile away.

  • And, quite frankly, you might even be able to find those people in B-School in the community

  • itself.

  • Now, you can go read books, you can do any other things.

  • So if something else resonates for you, awesome.

  • I want to see you get educated, no matter what.

  • I just know my product, I know my people.

  • We've been doing this for almost 10 years, so I feel utterly confident that I can help

  • you transform this whole thing.

  • I just can't vouch for other people, because I don't know what the hell they do.

  • But no matter what, my friend, you're so talented, you have the stamina.

  • You've been doing this 20 years.

  • You understanding marketing, and changing your mindset about it is what's gonna open

  • up a whole new world.

  • And you don't have to do it 24/7.

  • You don't have to leave your creative act.

  • And I also want to tell you one more thing, and this is something I don't think most people

  • understand about marketing.

  • Mandy, marketing when done right is the ultimate vehicle for your creativity.

  • It challenges you in ways to think about connections, to think about beauty, to think about emotions,

  • to think about pulling things together in fresh, new ways that inspire people to pay

  • attention to you, to care about your product, and, most importantly, to buy it.

  • So I think there's so much opportunity for you in this that it's crazy.

  • And so my invite for you would be the next time B-School comes around to really at least

  • pay attention to all the free videos.

  • Because those on their own, that'll help you start making this mindset shift.

  • Gotcha.

  • And then if it feels like the right fit, come join us.

  • I guarantee you will flip the whole thing and you'll probably find the right people

  • to help you.

  • Fantastic.

  • Thank you, Marie.

  • You're so welcome.

  • I hope this was helpful.

  • Keep doing what you're doing and keep looking for opportunities and ways that you can start

  • to fall in love with marketing, because it's possible.

  • Alrighty.

  • Awesome.

  • Thanks, Mandy.

  • Thank you, Marie.

  • Take care.

  • Okay, bye.

  • Bye.

  • It is a universal problem for artists.

  • You know, whether it's the financial part or the marketing part, you know, anything

  • outside of the thing that we're so passionate about that drives us.

  • But there is something, like when I've been working like, you know, I need sometimes you

  • to send out like to potential clients sort of like a little bit about me

  • Yes.

  • And after like writing it, you know, and definitely you're making it sound like the best part

  • of you.

  • You're not going, “Yeah, but I could've done a little bit better.”

  • You just feel so good about yourself and your craft.

  • Yeah, yeah.

  • Hello?

  • Hi, is this Hannah?

  • It is!

  • Hey, Hannah.

  • It's Marie Forleo and the whole MarieTV crew.

  • How you doing?

  • I'm doing wonderful.

  • Thank you so much for calling.

  • Absolutely.

  • Thank you for letting us give you a buzz.

  • So, Hannah, tell us your question and we will do our best to help you out.

  • Perfect.

  • So my name is Hannah and I'm 16 years old.

  • I'm one of three sisters, and you are one of our biggest, biggest role models.

  • We watch you every single week.

  • Thank you!

  • The three of us are developing a mobile app for young women, and I would love your advice.

  • How do you succeed in a field that's primarily male-dominated?

  • You know, we're determined to make this dream a reality, and when our ages or gender

  • or anything else hold us back.

  • So what can we do to ensure that we're taken seriously in the business and technology world?

  • Hannah, this is a freaking awesome question.

  • I adore you.

  • Everyone here on set, I know you can't see us, but you will when this airs.

  • We're all like cheering you, smiling, high five's.

  • Yeah, we're stoked right now.

  • Yes.

  • Zach, who's sitting next to me, he's saying “I'm stoked right now.”

  • Yes.

  • So a couple things.

  • One, I can relate to this.

  • Because, you know, when I first started my career I was on Wall Street, and it was a

  • very male-dominated industry.

  • And even, quite frankly, today, you know, I'm still in a place often times where a

  • lot of my counterparts are men.

  • That's changing slowly, but I understand this feeling.

  • Right?

  • And so one of the things that I've always focused on that I would encourage you guys

  • to as well is being the best that you can be.

  • Like taking your time to know your numbers, to understand what you're up to, to investigate

  • every resource.

  • Like great resources like the show Shark Tank.

  • We're right here.

  • Obviously you guys watch MarieTV, and that's friggin' awesome.

  • But knowing your industry inside and out.

  • Being able to just dominate on a level where you guys are constantly upping your own standards.

  • In terms of your preparation.

  • Being on time, being willing to work harder, work longer.

  • Just get in there like an animal.

  • I've found that nothing, nothing proves how valuable you are than your performance.

  • It's all about performance.

  • So in terms of male-dominated fields, it's almost like we want to remove that from our

  • mind and focus on being the best that we can be.

  • You guys are gonna encounter some bullshit, like every woman does.

  • Okay?

  • And you're going to encounter that bullshit, and you're gonna be able to tackle it like

  • a pro.

  • You're gonna have people around you.

  • You can always write to us.

  • I'll be happy to give you guys advice.

  • We want to surround you with other strong creatives, both women and men, who will support

  • you as you take this project out into the world and be able to help you navigate the

  • inevitable crappy situations that every business owner runs into.

  • But the basics of knowing your product, working harder and longer than anyone else, educating

  • yourself about marketing, about technology, constantly being persistent, never letting

  • yourself not follow up because you're afraid of rejection or you're afraid of what someone

  • will think about you, continuing to push yourself to be the best that you can be, you and your

  • sisters, that is what's going to help you make this dream a reality.

  • That was amazing.

  • 100, 100%.

  • I'm serious, I wish I could reach through the freaking camera and the computer right

  • now and squeeze you guys.

  • Like, I cannot tell you how excited I am for you.

  • And, again

  • Marie.

  • Yes.

  • I need to tell you, we have seen ourselves on your show in visions, in manifestations,

  • whatever you want to call it, so many times.

  • And we know that this app is gonna change what it means to be a young woman and to be

  • a team.

  • I'm 16 and I need this app more than anything.

  • So I just know we're gonna be sitting next to you, and this is just the beginning.

  • So I'm so grateful to you for everything you've done so far.

  • Hannah, I love it.

  • And, you know what?

  • You just mentioned something else too.

  • I love that you guys visualize.

  • You know, it's one of the things we've talked about on the show, but keep doing that.

  • Keep doing that for your performance, keep doing that for your company, for any meeting

  • that you want.

  • You know, if there's a skill that you guys feel like, “gosh, we're not really up

  • to the level we want to be up to yet.”

  • When it comes to perhaps pitching your product or maybe if it's even about like what time

  • you get up in the morning or how productive you are, use those visualization skills to

  • keep picturing your ideal outcome and you will start to step into it.

  • You know, for anyone watching this right now who's like, “Oh, that's some woo woo

  • bullshit.”

  • It's not.

  • We have this incredible creation machine in our brain, and the way that we bring things

  • to life is by first imagining them, and then stepping into it.

  • It really is something so powerful and not enough people know it, so the fact that you

  • guys do this at 16?

  • Oh, my gosh.

  • I am so excited.

  • Hannah, you are the best.

  • Thank you so much.

  • I hope this was helpful, and please keep me posted because I want to support you guys

  • in getting this business up and out.

  • For sure.

  • This is just the thing.

  • And when my sister told me about this call yesterday I said, “We are gonna be on the

  • show.”

  • And so I knew it, and we all three did, and so I can't wait to be able to thank you

  • in person and give you that big hug.

  • Yes!

  • Awesome.

  • Hannah, you're the best.

  • Good luck to you guys.

  • Have a great day.

  • We'll talk soon.

  • Thanks, darling.

  • Thank you so much.

  • Thanks.

  • Bye.

  • Loved hearing that enthusiasm.

  • She's awesome.

  • I can't even handle it.

  • It's too much.

  • The visualizing thing.

  • Like, that's – I was just thinking like that's a way to prep yourself for things

  • that haven't even existed yet.

  • So like thinking about the meeting and thinking about all of this stuff.

  • So you're sort of ahead of the game.

  • Even if it goes a different direction.

  • Yup.

  • You've already sort of put yourself in that position.

  • You brought up a great point.

  • I think sometimes when we're walking into a situation where we don't know how it's

  • gonna go, one of the best ways that you can use the tool of visualization is actually

  • to imagine it going great, but then also imagine it kind of getting taken off the rails, and

  • how you would respond.

  • So that you give yourself these rehearsals, so that when something comes up and you're

  • like, “I didn't expect that,” somewhere in your mind, you did.

  • And you're that much more prepared, and you can stay calm and cool and collected and

  • be able to navigate it way better than if you're just like, “Everything's gonna

  • go perfect and nothing's ever gonna happen and go wrong.”

  • Because that just ain't real life.

  • Yeah.

  • Good morning, Terri speaking.

  • Hey, Terri.

  • It's Marie Forleo and the whole MarieTV crew.

  • How are ya?

  • Oh, I am pretty fantastic.

  • Thank you.

  • Yes!

  • I was so excited when I heard about you and your company, so we wanted to have you on

  • the show.

  • So tell me about your question, and we are gonna do our best to give you some answers.

  • Sweet.

  • So my question is, my award-winning wine and craft beer company is really small by design.

  • And I've worked hard to keep it that way.

  • When your entire business is based on your personal brand, reputation, and reviews, how

  • do you bring in others without ticking off potential guests?

  • For example, I worked seven days a week for six months straight in the summer, and when

  • I tried to take one day off for my 25th wedding anniversary, my potential guest said, “I

  • only have one day in town, and it has to be you.”

  • Woo!

  • Woman.

  • Woman, woman, woman.

  • Okay.

  • So a couple things.

  • First, I need to acknowledge you.

  • Like, 25 years married.

  • Can we just give Terri?

  • Hello.

  • And all these years that you are in business.

  • And I will say too, just the fact that, and I know this isn't healthy and we're gonna

  • talk about this in a few minutes, but just the fact that you're like, “you know what?

  • I work seven days a week for a good portion of the year.”

  • As someone who's a crusher myself, I just commend you.

  • Because a lot of people, you know, they shy away from that type of drive and that type

  • of commitment, and I actually think it's awesome.

  • Now, that said, I do understand the crux of your question.

  • I love that you keep your business small by design, and obviously that's creating a

  • little bit of conflict for you right now because you never feel like you can take off.

  • That's not a good thing.

  • So what I would encourage you to consider, Terri, is to start thinking about, “okay.

  • If I could have this situation be any way I want, what would it look like?”

  • So your company would probably remain small, but if I'm hearing you correctly, you may

  • want to have someone who's perhaps under you, like one or two other people, that could

  • give craft tours so that you could take off a day or two here or there or have a little

  • bit of growth that isn't always dependent on you.

  • Is that accurate?

  • That is absolutely accurate.

  • Okay, cool.

  • So we're gonna stay small, but we're just gonna get it just a little bit bigger so that

  • you can have more freedom.

  • Now, the way to start doing that is think about your ideal person that you would love

  • to hire.

  • Right?

  • So if you're familiar with my work, we teach something in B-School called the Ideal Customer

  • Avatar where we're understanding who our ideal customer is so that we can do a better

  • job of attracting them and taking care of them and just wowing their pants off in the

  • best way possible.

  • For this particular task, we want to do an Ideal Employee Avatar.

  • Starting to dream up who this person would be, what are their strengths, what are they

  • looking for, what are they passionate about, what are their values, what is their attitude

  • towards work, how flexible are they?

  • So that you, my friend, can start putting out the feelers to get this person to join

  • your team and your company.

  • Now, I understand that you've built your entire reputation up until now with all of

  • you in terms of, “Oh, my God.

  • Terri gives the best tours.”

  • Everything is about Terri, Terri, Terri, Terri, Terri.

  • Now, that's the precedent that you've set, but that doesn't have to be your future

  • story.

  • You can start to change that.

  • You can start to use language, likewe.”

  • You can start to create an offering where perhaps your tour is even more expensive than

  • the one that people underneath you get.

  • What that does is it starts to create some psychological separation so that you're

  • the founder, you're the person.

  • You even get to have higher profit margins, right, and the people underneath you, one

  • or two people, that might be a better economical option for some of the new customers that

  • are going to come in.

  • But realize that as a business owner you get to set the boundaries and you get to set the

  • stage for expectations of how people can work with you.

  • This is just gonna be a little bit of a transition, but it's totally possible.

  • What you're gonna want to do too is think about this strategically.

  • So when you do find that person, and I have every confidence that you will and you can,

  • you're gonna want to do everything in your power to have them do their tours, and then

  • very strategically start to have those customers leave reviews on whatever review site about

  • those humans so that you can have proof and evidence that you're not the only capable

  • person.

  • This isn't how the business runs anymore, and it is growing.

  • Awesome.

  • I'm looking forward to a day off in the summer.

  • Yeah.

  • So let me ask you a question, is your entire business seasonal?

  • Pretty much.

  • The wineries in our area close down at the end of October, although there are some breweries

  • that I can utilize year-round and one winery.

  • Awesome.

  • So knowing that – I was just curious.

  • There was no reason for that in terms of answering your question.

  • I just want to give you one more idea.

  • I want you to really do an idea like, excuse me, an ideal visualization of your perfect

  • business.

  • You know, what would that look like in a year or two if you had your business exactly as

  • it was.

  • You know, maybe in the summer months there's just days that you have to set a good boundary

  • for yourself, you know, on your 26th wedding anniversary you're likescrew this.

  • I ain't doing a tour no matter what.

  • No amount of money is gonna tear me away.”

  • And that day is just booked.

  • And whoever calls up and says, “I need Terri,” you could say, “Well, you're just gonna

  • have to sit down and be humble because Terri ain't around.”

  • So that's gonna be part of itis you also setting really strong boundaries for

  • yourself about what you will say yes to and what you won't.

  • And then also just really having a clear vision of your ideal business so we can start to

  • bring it to life.

  • That's what I need to do.

  • That in a nutshell.

  • Bam!

  • Well, I hope this was helpful.

  • Was it helpful, Terri?

  • Absolutely.

  • I can only aspire to one day take two weeks off at a time like you do.

  • Oh, yes.

  • And I'll tell you, put that in the calendar.

  • Put it on your ideal vision of your business and, I promise you, you can work towards it.

  • Because, you know, even though we're in very different industries, there was absolutely

  • a time a few years ago where I was panicked.

  • I did not think we could close down.

  • You know, we're a digital business and in this particular world it's like everyone

  • wants you creating content and engaging and being everywhere at once 24/7 and never sleeping.

  • And it's like ba ba ba ba ba

  • And I was like, “This is bullshit.

  • I don't want to do that.

  • It's not sustainable.

  • It's not sustainable for my people.

  • So I need to take the reins back and get all of these societal ideas out of my head.

  • I get to write the rules for my business.

  • I get to kind of push against all of those assumptions, and I get to create the business

  • that I want,” which is exactly what you get to do as well.

  • Thank you so very much for everything you do.

  • Oh, thanks Terri.

  • Well, we're wishing you luck.

  • Keep us posted and thank you, again, for being on the show.

  • Okay, enjoy the rest of your day.

  • You too.

  • Bye Ter.

  • Bye, now.

  • It's kind of nice not being available, too.

  • Yeah, it is.

  • You know what I mean?

  • Well, because people always want what they can't have.

  • Hello.

  • Hi, this is Marie.

  • Is this Kristen?

  • Yes, it is.

  • Hi.

  • You are on with myself and the entire MarieTV crew, and we are so excited to have you on

  • the show.

  • Well, thank you.

  • Absolutely.

  • So Kristen, tell us your question and we will do our best to help you out.

  • Okay.

  • Okay.

  • As a transgender female and a psychic medium, I'm finding out more and more just how much

  • the trans people are hated and rejected as non human by the Christian community, and

  • they're trying to make our lives absolutely miserable.

  • And being a psychic just doubles this hate of us.

  • What can we do to get this changed and go on with our lives?

  • We just want to be accepted and equal.

  • Kristen, I am so glad that you wrote in this question.

  • And can I just say, I wish I could reach through my screen right now and just give you the

  • biggest hug.

  • I don't know of anything that pains me more than seeing people treated unfairly, unequally,

  • and being judged by the color of their skin, their gender, their profession, any of those

  • pointless, meaningless things that other humans judge each other by.

  • So I am so sorry for that.

  • But I do have ideas that I really do think can help.

  • So one of the things that I have discovered in my life is that we can't make people

  • accept us.

  • We can't make people like us.

  • We can't change their minds about who we are even though it's really, really painful.

  • However, there's a few things that we can do.

  • We can keep the love in our hearts as big as we possibly can.

  • We can keep moving forward in our professions and in the way that we hold ourselves, so

  • that we keep extending the love that we want to see other people extend to us, and hold

  • ourselves as high as we possibly can in terms of our integrity.

  • You know, I want to actually go back on something in terms of you can't change how other people

  • view you.

  • I wanted to share a resource with you that I don't know if you know exists.

  • It's a documentary by a gentleman named Daryl Davis.

  • Have you heard of it?

  • I believe I have.

  • Yes.

  • Accidental Courtesy.

  • It's aboutDaryl Davis is a black man, he's a blues musician, and he has convinced

  • 200 Klansmen to give up their robes by befriending them.

  • Okay.

  • I know, right?

  • And you're like woah.

  • If you hear that you're likethere are miracles that are possible.”

  • Yes.

  • Now, Kristen, I don't know if that's necessarily the approach that you want to take.

  • Obviously Daryl has a particular mission in life, and he was going hard in this.

  • And I think his story is extraordinary.

  • But I want to tell you that by you embracing who you are, by you being proud of everything

  • that you stand for and everything that you offer this world, I can promise you, you are

  • gonna find like-minded souls.

  • And the more we can surround ourselves with people that understand us and appreciate us

  • and allow us to step into our greatness, the easier it then becomes to face these challenging

  • situations where people don't get it.

  • The other resource that I wanted to share with you is this incredible book called The

  • Principles of Nonviolent Communication.

  • Have you heard of that one?

  • Yes, I have.

  • Good.

  • Have you read it?

  • No.

  • Okay.

  • So I would encourage you to read that particular book.

  • It's one of the things that is required reading on our business team, because it allows

  • us to engage with people in a way where we can stay connected to our humanity and we

  • can stay connected to them despite how uncomfortable it is.

  • But I would encourage you to read that book and to watch that documentary, because I think

  • it'll help give you some concrete tools and some frameworks for when, if you do want

  • to engage with people, that you retain your integrity, you retain your sense of humanity

  • and love, and can stand tall and proud without shying back.

  • Okay, and I do want to engage with people.

  • See, I love that.

  • And that tells me even just more about the possibilities that are there for us, especially

  • in this particular climate.

  • But we certainly love you and we're by your side.

  • Well, thank you very much.

  • And I love your show and I love everything that you do.

  • You're just wonderful.

  • Thank you.

  • Thank you.

  • Thank you.

  • Hello?

  • Hi, is this Tammy?

  • Yes.

  • Hey, Tammy.

  • It's Marie Forleo and the whole MarieTV crew.

  • How you doing?

  • I'm good.

  • How are you?

  • We are so good.

  • We're thrilled to have you on the show.

  • So let us know your question, and we will do our best to help you out.

  • Okay.

  • I have been a graphic designer for over 15 years and a small business owner for 9 years.

  • I love helping small businesses and watching them grow.

  • However, with all the 20 dollar logos out there in the world, how do I make people understand

  • why it is important to invest in a unique brand that reflects who you are?

  • I have a process that I am confident about, but sometimes I get burnout explaining myself.

  • Signed, I still love my job, damnit.

  • Let me love it.

  • Tammy, well, I love your sense of humor and I have a few ideas for you.

  • I think you can actually use this sense of humor to your advantage in addressing this

  • very issue.

  • And here's how.

  • So if I were you, I would construct a page on your website and construct some copy that

  • you can use to communicate to anyone who's thinking about working with you that it's

  • almost like the hurdle that they have to jump through before they can take any of your time.

  • You know, so you might have a whole FAQ section on your site that talks about, you know, well,

  • why should I hire you rather than getting a $5 logo off of Fiverr or a $20 logo here

  • or whatever.

  • Okay.

  • And you can say, “that's a great question.

  • I'm so glad you asked.”

  • So you don't make someone wrong for asking that question.

  • You could say, “I would think that too.

  • Let me explain to you why I'm different.”

  • And then here's where you want to roll up with some evidence about why you're so amazing.

  • But not from you, from your clients.

  • Okay?

  • So testimonials.

  • I would go back to some of your happiest clients and interview them.

  • And ask them.

  • Say, “Hey, Happy Client A, did you ever consider going for like a $20 logo or a $99

  • this or that or whatever?”

  • And they might say, “You know what, Tammy?

  • I did.

  • And here's what I got from you that was 100 times better.”

  • Do that with five of your clients.

  • Put their words right in that section on your FAQ page, and that will handle it.

  • And you can create a version of that that's almost like an email responder or something

  • on a forum.

  • Where if someone is considering working with you, you can say, “Hey, before we set up

  • an appointment I'd love you to review this.

  • Let me know that you're cool with everything.

  • Because, you know, I'm not cheap.

  • I'm expensive, but WorthIt.com.

  • And if you're not willing to invest in your own brand, I'm sorry, but I'm not going

  • to be able to hop on the phone to talk about your project.”

  • Okay.

  • Cool?

  • That's great advice, actually.

  • Yeah.

  • That's really good advice.

  • I like that a lot.

  • Hey, you know what?

  • I might start doing this for a living.

  • Thank you, Tammy.

  • Thank you so much.

  • Thank you for your call.

  • Keep us posted.

  • I follow you all the time, so thank you.

  • Absolutely.

  • You're so welcome.

  • Keep doing what you're doing.

  • Have a great day.

  • Okay.

  •  Bye.

  • Thank you.

  • Bye-bye.

  • I was told this story once about an interior designer being taken through a potential client's

  • house, and the client goes, “So what do you think?”

  • He's like, “Why would I tell you that?

  • That's what I'm paid for.”

  • I kinda love it.

  • Yeah, I mean, I wouldn't ever do it myself, but

  • Well, guys.

  • That's a wrap for today.

  • Zach Bliss, thank you so much for joining me.

  • It was really nice being here.

  • Always fun.

  • And thank you so much for watching.

  • Now, in the comments below I would love to know, what was your favorite Q or A?

  • What was the thing that most resonated for you?

  • And, of course, if you want to be on the show in the future, you need to get on the MarieForleo.com

  • email list, because that's when we let you know we are shooting and we are looking for

  • Q's to A. So stay on your game and keep going for your dreams, because the world needs

  • that very special gift that only you have.

  • Thank you so much for watching, and we'll catch you next time on MarieTV.

  • B-School is coming up.

  • Want in?

  • For more info and free training go to JoinBSchool.com.

  • Alright.

  • Let me ask you, Mandy, can I ever really be a 10?

  • And, Mandy, can you hear me?

  • Not that anybody cares.

  • Just I came off the street, I saw you guys were filming something, I thought I'd sit

  • here.

  • Thank you so much for dropping your phone.

In this episode of MarieTV we do have some adult language.

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マーケティングに恋をする方法、男性優位のフィールドで成功する方法など (How to Fall in Love With Marketing, Succeed in a Male-Dominated Field & More)

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    Summer に公開 2021 年 01 月 14 日
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