Name: 日本最大級の最新オブセッション (Japan's Biggest and Newest Obsession)
Uploaded: 2021-01-14T11:04:00.000Z
Duration: 14 min 27 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

You ask a girl and a Japanese girl in Japan what their hobby is

sometimes they'll say like, "Oh, Disney is my hobby," "Line characters are my hobby,"

For you as a business, to essentially say, "No, you can't film there. You can't post about us online."

You are denying yourself free advertising.

Japan has an obsession and it's something not quite talked about.

Compared to other countries around the world, the Japanese have a quirky infatuation with collecting things.

From anime figurines, to kawaii fashion items, to specific characters from games or TV shows,

this passion Japan holds for finding the best of the best from a category they have so much love for,

is what drives Japan's tactics for sales: by integrating social media.

This collector culture in Japan has led to the opening of themed cafes,

shops, and collaborations between brands and companies alike,

turning this obsession with collection into a well-known hobby.

This is one thing I love about Japan. Is it a healthy obsession?

if you can fit a huge collection of items into your tiny Japanese apartment and not mind clutter,

So in Japan a lot of people like to collect things.

If you ask a girl and a Japanese girl in Japan what their hobby is

sometimes they'll say like, "Oh Disney is my hobby."

or ita bags? (Oh, yeah!) So people like pick a character and then they start collecting them.

That's kind of like their hobby. They collect that specific character and they decorate their bag with them and then they like,

you know, deck out their house and their phones and everything with that specific character. So that's kind of a thing in Japan.

So like at Apeach, I feel like that's a very similar because they sell a lot of merchandise there.

We find ourselves at the new Apeach cafe in Omotesando,

a hop and skip away from Harajuku. Apeach is a character loved around Asia,

This cute peachy pink character is an example of a collector item

that would match perfectly with someone's stash of kawaii merchandise. Oh! cute

One thing I noticed while living here is a lot more shops and cafes are smart and

Accepting customers who want to film take photos or promote the brand they love so dearly across social media platforms

We are at a peach cafe right now. And there's tons of merchandise comes of peachy type things

So everything's peach peach peach peach, but nothing really smells like peach and a crowd. I might not taste like peach

I don't know what we're gonna have to try it out

Alright so I'm gonna try the Frappuccino first. Oh, it's so cute. It's very squishy. Oh

That tastes like real peach. They taste artificial or anything. It's actually the real peach

There's like peach bits in it really really like this. I was pretty shocked

Oh My god, this one doesn't taste like peach though, it has like a berry flavor to it

The aesthetically pleasing and artistically themed foods make for this cafe to promote using their customers and some handy hashtags on Instagram

And other social media platforms check it out if you're in the area

On to our next next destination how much in our stomachs take how much what the heck

There's a second cafe you guys so you can go to either one. Yeah, let's say they have the macaroons too in the donuts

The obsession with collection had been going on for years

But the obsession didn't really take off until this guy arrived Hakone on Japan's first ever prefectural

Mascot, Japan thought it would be a great idea to create mascots to help bring in the tourists and customers to better promote their product

Or location the trend took off quickly and how they market these products has changed drastically

It's 2019 and more than just popular characters are being promoted with social media

Beauty products like lush are on board with the whole concept as well the newest trend in Tokyo

Conveyor belts if you've ever heard of a conveyor belt sushi restaurant

Then you'll understand the meaning behind it when you see it now in fashion outlets or big brand stores like lush

But their phones ready to promote these products across social media platforms without stores, like lush lifting a finger to market their merchandise

Well, the conveyor belt event of the lighting is gorgeous we've come across a new lush store

So if you get their app and scan each bath bomb and it tells you

We need to show the demonstration of it and you can do it in English and Japanese and Chinese

and maybe a few other languages the new lush store offers an app to use while shopping where you can scan the items on the

Shelf to check out the ingredients in their new bath bombs. This is another crazy marketing tactic for avid shoppers

For in the newest lush store, there's lots of things going on here. There's conveyor belts of bath bomb

Think I found a cell to try for its guys. There's an egg plants would give it

Is this the best thing you've ever seen, you know

Like there's like we dolls with babies and creepy clowns and okay guys. We have to go check this out

Like I am so curious. It's called passed the baton. What the heck is

Another example of marketing at its finest. I thought this was a Museum of sorts, but it was actually a thrift store

I'm pretty impressed with how this set up lured me into the shop not gonna lie

That's what I was like thinking like it's like a museum it's kind of cool it's very hidden

It is good. And it's very good advertising. I have to agree

As the Sun was setting we headed to Yoyogi Park to see if there were any events or performances

We snapped some photos and took a quick break before heading to a couple more aesthetically pleasing

So we're at yogi park right now and there's some new stuff that they're setting up for the Olympics

They just built a community center here for kids and this has never been here before so it's pretty interesting

So quiet here you guys it's a peaceful his parents it's cold

It's peaceful. I want to know what this house is though

Fix something tell me you guys what this is. I

But we were having too much fun and miss came to the park to see what's going on. But there's really nothing

It's in Monday, but we walked off some of our food and I think we're gonna go have some coffee to end the day

So we are at cafe kitsune right now and cafe kitsune is a Fox themed cafe I

Got some cotija, but I'm kinda regretting it because they do some really nice

Latte art here, too, and I could have got a matcha latte which I was

Whatever. I got hodiza moejisha is roasted green tea and it's one of my favorite types of teas. It's very good for your body very

How do you say it? Like there's a word for it? Earthy. Yeah, it's very earthy tasting and I like that

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日本最大級の最新オブセッション (Japan's Biggest and Newest Obsession)

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