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  • in minutes of the current Corona virus outbreaks.

  • We are all concerned about the consequences of this disease.

  • And what is everyone looking for?

  • A vaccine that can stop the spread of this illness, however, and people would imagine that once they're a vaccine, everyone would actually take it without any hesitation.

  • However, we as human beings are not always logical when it comes to our decisions.

  • We are brains are subject to emotions, cognitive biases that impact our ability to take right a rational decision and results in irrational decisions.

  • Just to illustrate this, I'd like you to have a look at this cube.

  • Try to look at these two pieces.

  • Do you see the same color or different colors?

  • Who sees the same color?

  • Raise your hand if you do.

  • If you see the same color.

  • Okay, who sees different colors?

  • Okay, almost everyone, and unfortunately, all of you are wrong.

  • They are identical exactly the same color.

  • It's unbelievable.

  • You look at it on and on again, and in case you're concerned that I photoshopped this, I haven't actually have to screen shots off these two pieces.

  • They are identical, yet our brain fails to see them as as being the same.

  • Why do to the context?

  • So if we are actually subjected to these biases when it comes to looking at colors something very objective, imagine how our decisions are influenced by biases.

  • So let's move on to talk about a different virus.

  • Now the measles virus measles is actually more contagious and more serious and lethal compared to Corona virus.

  • It spread so quickly, and prior to vaccines, part of the availability of vaccines, measles was the leading cause off death off childhood death.

  • It's good that we now have very effective vaccines that were worked extremely well.

  • As you can see from this example that took place in Wales and England.

  • Once you introduced the vaccine, measles rate go extremely low.

  • We have the ability to completely eradicate measles.

  • Now the question is, were we successful in eradicating measles?

  • We do have very effective vaccines.

  • However, we haven't.

  • In 2018 there were 100 and 40,000 deaths from measles, not people.

  • Infected people die from measles despite the availability, their availability of these effective vaccines.

  • So what is the reason?

  • One of one of the reasons that there is a mental virus that spreads prior to the actual virus and leads to measles.

  • So let's start with us with a story from a country of the Pacific Ocean, Samoa.

  • Some of it's a beautiful country.

  • And in 2019 August, as we can see here, they had zero cases of measles.

  • In September 30th of 2019 there was only one case.

  • One person had measles.

  • What happened following this?

  • By December, there were more than 5.5 1000 people infected by measles just in this country, making up to 2% of the total population.

  • It's really scary.

  • How fast this disease can spread wasn't a benign disease, not at all.

  • More than 80 people died from measles within the short time frame and guess what?

  • Most of them were, unfortunately, Children.

  • So this is a really serious disease.

  • And as we can see in this illustration, what happened is that Liza started to spread.

  • Let's say, around the end of 2019.

  • But prior to this there was a mental virus that started spreading.

  • There were people actually who started scaring frightening parents and telling people convincing people that vaccines a CZ part of an agenda to infect their their population.

  • And it's a crime against the citizens.

  • And they started scaring people from backsies and actually giving them alternatives, including taking vitamins, for example, or papaya leaves or even immune protective water, whatever this means.

  • So they were really other strategy that are not effective.

  • And people were scared.

  • The vaccination rates went down and therefore measles actually started an increased another quick example from the Somali population off Minnesota in the US What happened sometime not long ago, a strong person who's an anti vax visited Minnesota, a Somali population, and convinced them that the reason for the autism rates they had was actually because of the vaccination, which is absolutely not correct.

  • But what happened to people?

  • They were afraid they were scared.

  • Therefore they started decree not vaccinating their Children, so the vaccination rate actually went down on what would happen.

  • Consequently, as we showed, visas is highly contagious and danger.

  • So the rate off missiles went up quickly, making up maybe the the largest, the biggest outbreak of measles in the end us recently.

  • And this is the global rate.

  • So the question is, why do these ideas or mental viruses spread.

  • How are they made?

  • A.

  • We know we know a lot about the measles virus and about vaccines.

  • But what makes up these viruses the mental viruses that actually are implemented in people's brains and heart and then moved from one person to the other, causing fear and reluctancy and hesitant in vaccinating this will be the topic today.

  • Vaccine hesitancy has been labeled by the W.

  • H O as one of the top 10 public health problems.

  • Again, it's one of the biggest challenges to public public health.

  • It's not the measles or the device itself is the hesitancy to take back seat.

  • I'm a child than adolescent psychiatrist from the United Arab Emirates and I work in Dubai, and I'm privileged to work with families and Children with autism spectrum disorder.

  • One of the things that is striking is that I've noticed in the U.

  • S.

  • A.

  • And where where I was trained in Canada and everywhere else in the world when we travel and present conferences is that there are the same ideas and theories really related to fact related to autism that keep coming up.

  • So one of the frequent questions were asked almost every time we we meet with these families, does my child have autism because of vaccines?

  • Now we know the answer is unequivocally no.

  • We have strong evidence that there is no link.

  • But why does this wrong idea persist in people's minds and lead to vaccine hesitancy?

  • So parents love their Children.

  • It's a natural tendency for parents to protect their Children to provide their love and compassion to their Children.

  • And it's It's a feeling across all species, so even vaccine hesitant parents.

  • Actually, they're hesitant.

  • They do not vaccinate their Children out of their love because they think that this is the best thing to do to protect their Children.

  • So it's out of their love and compassion for their Children.

  • So what we're gonna talk today about is, how can we understand more about this virus and how it spreads, how it makes itself to people's minds and brains and heart and and spread from one person to the other and across continents.

  • In order to do this, I'd like you to engage with me in an in an exercise where we're going to use our cognitive empathy.

  • So let's try for the next few minutes to put ourselves in the place off those people who actually promote anti vaccine agenda.

  • So, ladies and gentlemen, here is your 10 step guide Secret recipe to create and spread mental viruses.

  • Okay, so let's start step one.

  • You have to come up with a pseudoscientific idea.

  • So come up with any idea.

  • It just have to sound scientific, even if it had absolutely no credibility at all, it doesn't matter.

  • Come up with numbers from your pocket from here and their presents live.

  • Just make up something that sounds scientific.

  • Step two, you have to believe in your idea to the core and consistently repeat your idea one time after the other.

  • What happens?

  • People are have a lot of biases as we saw earlier.

  • So when they hear about an idea repeating, they end up believing it, it becomes they become familiar with this idea.

  • And also there is the the fire hosing effect.

  • If you made up a very wrong idea and you lied about it, if you just keep repeating, get on and on and on again, people will end up believing it.

  • Step three you stories.

  • Stories are much more powerful than numbers and statistics.

  • And there are some important characteristics in the stories that you should use, which is you have to.

  • You have to use emotional stories, so you have to tap into their fears and make them really scared.

  • So you can show them, for example, before and after photos off vaccine injury regression, terrible consequences of vaccines and this.

  • This is how you can install fear in people and then guilt.

  • Guilt is very, very powerful, so no parent want to feel guilty about something that they do for their kids.

  • So one thing you can do, you can make parents feel really guilty if they vaccinate their kids and then your your way to spread this idea will be through using empathy.

  • Empathy is a very powerful tool, but there is one key.

  • A key idea here when using empathy, which is focused on one story, one single individual when you apply the previous concepts, so one story a specific child or individuals people can I didn't identify, can actually identify with one person.

  • They can empathize with one person that difficult to empathize with two or three or 10 or millions, and as one person previously said, if one person dies, it's a tragedy.

  • If a 1,000,000 die, it's a statistic.

  • And this is why our data that we have don't actually resonate and work very well with the family next, and this is a bonus.

  • Use more biases.

  • So, for example, these parents are desperate to have a night idea about what caused autism and their kids, and and and scientists would tell them, Well, we don't know for sure it's 90% genetic, but we're still looking for ideas, and then you can actually use this and tell them Well, I have the reason.

  • The reason is, what did you do right before your child had autism?

  • Tell me a few months before and they say, Oh, we took them for the vaccine and automatically people make the association.

  • We are subjected all of us to their biases, and we think that they're actually causal and then play the nature car.

  • So whenever you talk about something that's natural, this is very powerful.

  • People perceive things that are natural as less harmful, that think that that invented by human beings so you can talk about natural immunity, for example, and frame it this way, so If you, instead of talking about vaccinating your child and protecting your child versus subjecting your child to viruses, most parents would pick up the vaccines.

  • But if you say that, Oh, how about you?

  • Either develop your child's natural immunity, which is incorrect, but Deacon again doesn't have to be correct.

  • Develop your child's natural immunity, lived naturally versus injecting your child with toxins.

  • Who's going to select the second option?

  • So this is the framing effect that that is also powerful to be used.

  • Number six.

  • If you really want this to work, you need loyal followers.

  • You need to create a movement.

  • You need to be a rock star.

  • Really.

  • You need to make sure the people who attend your presentations are loyal to your ideas and big believers.

  • And in fact, if someone is hesitant and reluctant, you have to send the outside room.

  • Don't do it yourself.

  • Have your other loyal followers send them out, basically end up being surrounded by people who are big believers.

  • In your idea, I would spread this further and also tell them always that you know something that no one else about you know, a secret that big farmers hiding from them, that corporate zehr hiding from them and that they're not gonna hear this idea from anyone else.

  • Tell them that autism is due to a vaccine.

  • But big farmer does not want to tell us.

  • And I'm gonna tell you that.

  • So, So So And it's a big cover up.

  • A za ridiculous idea is you'd be surprised how it will actually resonate with a lot of people.

  • Then raise money.

  • But you have.

  • It has to be discreet.

  • They have to show that you're doing this for the for the good cause of people.

  • And Step eight is extremely important.

  • Get celebrities on board.

  • Very important.

  • So if when?

  • So you'll be shocked that celebrities actually have the spotlight and they can, in this day and age, go on TV and on television until and say whatever they want, they can just give their opinion and discredit the scientist.

  • And people would are tempted to believe.

  • Believe in these celebrities because they're wrong mothers for many people.

  • And then you have to go viral literally go viral, use the Internet, create media that is, with scary music, dark lighting, really dramatic, effective media and use social media really effectively create hashtag one after the other.

  • More importantly, encourage your followers to create their own content, which is known as Web 2.0 through the comments through creating new ideas, new hashtag and you a new Twitter accounts, and this is a new social media accounts.

  • In this way, your idea is really, literally gonna go violent.

  • So now congratulations.

  • You're a rock star, you're famous, you have a lot of money.

  • You have normally followers, but people who worship you and this there were studies that were done for these individuals, and their followers would describe more or less as worshipers.

  • So what's next?

  • There's one last step.

  • Maintain your success because there are people who try to stop you so you have to have a good relationship with lawyer because you'll need them in your fight against doctor's farmer Tech companies, et cetera.

  • And make sure that your rhetoric your story, your mental virus is alive and nourished and change your skin from one time to the other.

  • So if anti vaccine is, for example, not permitted on the social media platform, well, you can use parent of choices medical freedom, pro health, any other title that actually works now what?

  • The result is that this person is using ideas that resonate with people and actually tap into people's deepest fears and anxieties intentionally and their cognitive biases intentionally.

  • And this is why these ideas easily transmit from one person to the other.

  • And once this happens, you cannot stop it.

  • Measles.

  • You cannot transfer measles online through email or social media, but vaccine hesitancy can go viral literally through social media, so these ideas would go on.

  • And what's the result?

  • Decrease rate of vaccinations, as we saw eventually, people actually dying off little little disease.

  • So if we see vaccine hesitancy as the tip of the iceberg and we have toe definitely address this with love and empathy, thes parents again they want their best for their Children.

  • So we need to listen to them, empathize with them their many research also, that was done on using motivational interviews and also also including policies that support easy decision making that is supportive off protecting Children and vaccinating their Children.

  • So our approach should be based on love and empathy.

  • However, when it comes to the other question, which is what is below this vaccine hesitancy.

  • Where do these ideas come from?

  • Who is behind these ideas?

  • Who is spreading?

  • These ideas should be allowed or not.

  • Our interventions should be very different and harsh and clear against those who actually produce and promote these ideas because, as we illustrated, these ideas can actually eventually killed people.

  • And we should approach this with no hesitation.

  • We should not hesitate in dealing with with this through disrupting the flow of this information and fake news through on social media and also educating parents and people that look.

  • I am subjected to all these biases I can for them fall for these biases.

  • Are these ideas in one day one way or the other as well as all of us?

  • Ted is about ideas that are worth spreading.

  • The idea that we spoke about are terrible mental viruses that are not only not worth spreading but are actually harmful and lethal and made for personal gains.

  • And we should therefore collectively stand up to confront this deadly virus and face it dead on.

  • If you now feel that you have a little bit more insight about the significance and importance off spreading these dangerous ideas you, every one of you and everyone who is watching online.

  • You are uniquely positioned to enlighten people around you and contribute to a safer future for our Children.

  • Thank you very much.

  • You do?

in minutes of the current Corona virus outbreaks.

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広める価値のないアイデア。ワクチンへのこだわりの心理学|アマル・アルバンナ博士|TEDxOudMetha (Ideas NOT Worth Spreading: The Psychology of Vaccine Hesitancy | Dr. Ammar Albanna | TEDxOudMetha)

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    林宜悉 に公開 2021 年 01 月 14 日
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