Hello.

What do we have?

This is the iconic Playboy logo chair.

Now, this is from Playmate Promotions,

so it's seen a lot of tail.

OK.

I mean bunny tail, you know?

[nervous laughter]

I came down to the pawnshop because I,

a former Playboy bunny, have a bunch of Playboy collectibles.

And this time, I brought an iconic Playboy,

rabbit-head-shaped chair.

I'm asking $600 for it.

And I'm sure that it's well worth it.

So this chair's kind of infamous, right?

Well, yeah, you can say that.

These chairs are used for the Playmate Promotions.

I'm sure you're somewhat aware of the history

of Playboy and the Playboy--

It was on the cover.

And she was the first African-American woman ever

to be on the cover of "Playboy."

Right?

That's exactly right.

Yep, and it was more than a little bit controversial.

She was also the first one to pose nude on the cover.

That's right.

So is this the same chair she sat on?

This is not the same chair.

This chair has been used for the Playboy Playmate parties.

All right, so tell me the story with the chair.

Where did it come from?

Well, I was at a party called the Playboy 50 party.

And it was just a one-night party.

And they did it in 50 different cities

with a number of the Playmates.

These chairs were in the VIP room, as was

I, with the other Playmates.

So you're at the party, and you snuck out a chair.

I wouldn't say that.

You really think I can, like, take this

and stick it under my shirt?

I bet you had somebody with you that could.

The Playboy bunny is so iconic, it's

right up there with Nike and McDonald's when

it comes to being recognized.

But just because people might walk into the shop

and recognize the image doesn't mean they're going to buy it.

I've got to make sure I'm going to make a profit.

What are you looking to get out of it?

OK, well, I'm asking $600 for it.

Um-- I'll take 4 for it.

Um-- could you do 5?

If it was actually the one that Stern had on the cover,

it'd be a lot of money.

A lot of money.

You said there was 50 parties in 50 states--

Right.

--for their 50th.

And again, how many of these actually wound in the hands

of the public, I don't know.

I'll tell you what.

I'll go-- I'll go $450.

$475.

Nope.

Oh.

$450 is the best I could do.

Well, in that case--

Deal?

You got a deal.

All right, Chum will write you up.

OK, thanks.

Come on.

You know? $450--

I know a Playboy tail is worth more than that.

But then again, this is a chair.

And I'm not really thrilled about the idea

of carrying it back home again.

I think it'll go great here with the decor.

Chum, it's not your break, so what are you doing?

Just kind of thinking, kind of brainstorming a little.

Keeping my stuff moving up here.

About what?

Well, I just want to reinvent myself, you know, like--

like a new Chum.

That might be a good thing.

You want to be a little bit more like me?

I could take you under my wing. I can teach you about business.

I can teach you about how to be more responsible,

how to save your money.

Ye-- no.

I was thinking more like my boy, Hugh.

Hugh who?

Now, that's a Playboy.

Are you referring to Hugh Hefner?

Exactly.

I mean--

You want to be like Hugh Hefner.

Yeah.

Nothing like you, everything like Hugh.

Playboy business mogul, billionaire.

Well, I don't know if he's a billionaire,

but very hardworking businessman is

what got him where he is today.

I think it would be better to emulate

a responsible businessman.

And then maybe you can start making more money,

and saving more money, and maybe elevate

your lifestyle that way.

Yeah, but I don't know any responsible businessmen.

[sighs]

[ding]

Dude, you're dripping in sweat.

Are you trying to act like Hugh Hefner?

I prefer the word "emulate."

What are you doing?

I'm calling a customer.

Is Sue Heartbreak there?

Chum.

What?

Chum.

There's a phone in the warehouse.

Hang the phone up.

[click]

Look, I'm gonna pass out back there.

It's way too hot.

[sniffling]

Well, if you'd take the robe off, you wouldn't be as hot.

I'm committed to this.

Do you think Mr. Hefner would just stop

doing what he put his mind to?

No.

Commitment gets you where you need to be in life.

Hugh Hefner had his own business.

He didn't work for somebody.

I wanted to use the phone, so--

No.

Either lose the robe, or you're gonna stay in the back.

No.

[music playing]

No one tells Hugh Hefner what to do.