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  • So it's time for the 2019 predictions and to be honest going into this year it

  • feels like a world in flux, a world that's very very difficult to make any real

  • predictions for but I kind of enjoy these they're kind of fun so let's have

  • a go anyway. So here's five predictions to do with coffee that I think could be

  • a thing in 2019

  • Let's start at the beginning, let's start with coffee equipment, let's start with espresso

  • machines. Now, 2019 is a year where HOST is on. HOST is every two years, it's a

  • massive trade show in Italy in Milan where espresso machine manufacturers

  • come and show off their latest and greatest. it's a kind of major moment in

  • the calendar for every single espresso machine manufacturer. What I think we'll

  • see this year is a big swing towards automation and I'll tell you why:

  • Eversys. Eversys have had an incredible couple of years, they've taken on a bunch

  • of money. They've got themselves sorted out, their products are really

  • well received and they really seem relatively uncontested in the specialty

  • super-automatic world. It's kind of Eversys and then a big gap and then

  • everyone else, certainly in specialty coffees perceptions I don't think the

  • the other manufacturers are gonna let Eversys continue without some serious

  • challenge. So I suspect we'll see a ton of innovation in that particular area.

  • Every year I like to throw in a kind of business here prediction and for the UK,

  • well, if Brexit happens - which still feels like a weird if - it will be brutal. Brutal

  • to coffee and I'll tell you why: One, we already have what we call pretty low

  • consumer confidence; people are eating and drinking out less already. If a hard

  • Brexit happens it's only gonna get worse.

  • Couple that with, I suspect, an even greater fall in the value of our

  • currency... Well, prices are going to be going up

  • for cafes, consumers may be hesitant to spend more someone's gonna get caught in

  • the middle. So, however you feel about this political nonsense

  • if Brexit happens it is it is just bad for the coffee industry full stop.

  • For my third prediction I want to talk about alternative milk. Now 2018 could

  • comfortably be called the year of Oatley Oatley spent staggering amounts of money

  • on advertising, growing their brand and weirdly not nearly enough money actually

  • making product to meet said demand but nonetheless there's been a real growth

  • in in non-dairy milks alternative milks and I think the one for this year that

  • people will try and make happen is going to be hemp milk. Now that could be in

  • parallel with the rise of just general interest in CBD oil all of that kind of

  • stuff happening and happening just on the fringes of coffee too but I think

  • Oatley's gonna have some more competition but people are going to be

  • pushing non-oat products for example I think hemp's gonna be a thing.

  • Sso we'll see it's a little bit of an odd prediction but but you know I think it's

  • going to be a thing this year.

  • Fourth prediction I think this is going to be a year of a kind of a sea change

  • around packaging and coffee and I'll tell you why:

  • Vegan food. Now vegan food has exploded certainly in the UK recently now a lot

  • of that interest isn't just coming from people concerned about animal cruelty

  • it's also from people concerned about their environmental impact and the

  • impact of their diets and it's really starting to have a big impact on how

  • people choose to eat and coffee in the last year or two has picked up a

  • reputation of being a wasteful thing lose the whole discussion about take

  • away cups that was absolutely a big thing and I think this year packaging

  • around coffee generally is going to be a big topic whether we see new materials

  • in use whether we see a bigger shift away from traditional materials whether

  • we see people using alternatives to cardboard or other kinds of things like

  • that I don't really know but I'm pretty sure packaging is going to be a big deal

  • for coffee in 2019 and that leaves us with prediction

  • number five and that is going to be the return of specialty dark roasted coffee

  • now I should clarify what I mean by this this isn't just people who happen to

  • roast a bit dark buying specialty no no I mean specialty will begin to embrace

  • offering an additional darker roast of some coffees alongside what they're

  • currently doing now this is already happening you see go get em tiger

  • in LA starting to offer kind of a lighter and medium a darker roast of

  • their coffees and in some ways I think a lot of people will see that as being

  • given permission to follow suit again there's tons of competition right now in

  • coffee people want to find new consumers and there are some people to just like

  • darker roasts and there are people like Kevin Knox who've been around the

  • industry for a very long time who sang the praises of darker roasted well

  • sourced great raw green coffee and we've pushed back pretty hard against that as

  • an industry we've said dark resting is morally wrong it destroys the hard work

  • of great producers and and I understand that I see that argument I think we're

  • gonna start to see people say what what if people like dark roasts why can't

  • they have good green coffee why do they have to have lower quality greetin

  • coffees in that darker roast and done well I don't particularly enjoy them but

  • I do absolutely concede that you can taste the difference between great green

  • coffee and a dark roast and terrible green coffee in a dark roast like I said

  • I don't want to drink either that's just not what I enjoy but lots of people do

  • and I think this is going to be a year where the pendulum swings back towards

  • embracing more developed roasts selling them that way and being okay with it

  • we shall see so those are my five predictions for

  • coffee in 2019 I'll give one more little prediction which is for this channel

  • last year I did about 40 videos on this channel in 2018 this year I really want

  • to double that but I'm gonna aim for like 60 that's the goal at least 60

  • videos out in 2019 there's going to be a whole host of different stuff coming out

  • on this channel all pretty much connected to coffee from brewing guides

  • product reviews gonna step up a little bit just general vlog II kind of stuff

  • occasionally when I'm traveling and your input is also welcome what do you want

  • to see more of on this channel in 2019 feel free to leave me a comment down

  • below as always thank you so much for watching have a great day

So it's time for the 2019 predictions and to be honest going into this year it

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2019年の5つの(コーヒー)予測 (Five (Coffee) Predictions for 2019)

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    林宜悉 に公開 2021 年 01 月 14 日
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