Can't be beat.

But what's behind that shiny exterior?

Welcome to watch Mojo, and today we're counting down our picks for the 10 dark secrets Apple doesn't want you to know for this list.

We're looking at the history and business practices of technology giant Apple Incorporated, shining a spotlight on some of the allegedly less than savory details from behind the scenes Number 10.

Their relationship with data collection.

In a 2019 Atlantic article, Apples Empty Grandstanding about privacy, Ian Bo Ghost called out what he perceives as blatant hypocrisy on the part of Apple.

On the one hand, Apple has sought to distinguish itself from competitors by promising to be the company you can trust to respect your privacy.

And it's supported this with initiatives like a tool that allows users to control what personal data is collected from their phones.

The default data collection Apple does is surprisingly light, but and this is a major.

But Apple doesn't need to profit from your data directly because it profits from other companies that collect data from your device.

This includes Google, which pays billions to be the default search engine on iPhones.

Number nine Product innovation.

With the new iPhone, you can watch.

Listen, ignore your friends.

Stock your ex Download porno on a crowded bus.

When the iPhone first came out, it was utterly unique.

It wasn't just a phone.

It was an iPhone, an entirely different technological beast that was held above all competitors.

And so it could be argued that because the iPhone quickly became the industry gold standard, all other smartphone manufacturers began emulating the design and you I getting as close as possible without getting sued.

But at the same time, many feel that the competitors have only been able to catch up because Apple has stopped innovating.

And innovation is what initially made Apple stand out from the pack.

If you don't feel a desperate need to get the newest iPhone, maybe it's because there's nothing that special about it.

Come on, let's buy some iPhones.

Online number eight Steve Jobs.

Behind the scenes, they won't know what they're looking at or why they like it, but they'll know they wanted.

Many tech writers and business commentators have suggested that Apple's seemed to lose its way following the untimely passing of co founder and CEO Steve Jobs, a brilliant creator and businessman, he was certainly one of a kind.

It's little wonder that Tim Cook has struggled to fill his shoes.

But for all his positive qualities, Jobs was also reported to have a darker side to him.

He was so focused on reaching his goals than his behavior, often invited descriptors like cutthroat and ruthless, fascinated by what you think is and isn't your business anecdotes about of him using extremely vulgar language to insult employees and peers a life.

He was also said to be incredibly charming when he wanted to be, which apparently made him a master manipulator of those around him.

This is a product launch, not a luncheon number seven.

Their products are more prone to defects than most things.

If you want an Apple product, you're paying a premium price.

Tablets, smartphones, laptops, smart watches, earbuds, desktop computers.

You can get all of these products for a fraction of the price from competitors.

But Apple has always been synonymous with quality, which is why they can charge more.

The thing is, not all products live up to the reputation.

It's a long held belief that Apple computers don't get viruses.

As of 2020 however, malware bites reports that Max are more likely to be infected than PCs in terms of hardware.

The butterflies Which keyboard has been widely derided?

I've gotta warn everyone.

IPads were shipped out in 2018 with Ben Chassis ese.

That same year, there were widespread reports of new Mac books.

Overheating Apple watches have also had battery expansion problems.

Number six Blood Minerals.

Now let's not get ahead of ourselves.

While the Term Blood Minerals sounds like some sinister magic straight out of the witcher of the dark crystal, it's very much a grounded, real world problem.

There is no conjuring something from nothing.

Most people have heard of the term blood diamonds, which refers to diamonds mined in a war zone, with the profits going to support the conflict.

Well, blood minerals present the same ethical issue, But instead of putting them on a ring, they're used in tech products like iPhones.

In 2016 Apple, alongside other major tech companies, came under fire for using minerals mined and zones of conflict and by child laborers.

Since then, Apple has made efforts to source.

It's materials responsibly, which is great.

But it doesn't erase the recent past.

Number five, the worldwide loyalty team.

It's time.

In 2010 people representing Apel attempted to enter the private residence of an individual who was suspected of being in possession of a then unreleased iPhone.

For the record, they did not enter by force, so no big deal right?

But the fact remains that Apple, as a corporate entity, took it upon themselves to go to a private home and request access, which is really the job of the police.

If Beth is suspected, I'm a Mapple person.

We're all Mapple people.

What's more, the worldwide loyalty team reportedly has moles in place to root out leaks and departmental raids of the Apple campus apparently are not uncommon as such.

They've earned the nickname Apple Gestapo with your earbuds.

Number four Government surveillance.

If consumers ask you a question about the product or service you're selling, they expect the truth.

And when you're talking about a piece of tech that could infringe on an individual's right to privacy, that goes double in 2013 it was revealed the A leaked documents that a secret American National security Agency program called Prism was collecting the personal data of users through major tech companies, including Apple.

So many details about your life right in your pocket.

But when the news came out, Apple vehemently denied having any involvement.

Releasing a carefully worded public statement, however, the N s a leader confirmed that all companies involved were made aware.

We get that Apple likely didn't have a choice but to participate.

But this scenario still undermined customer trust for many.

But if geniuses like you hadn't created so many computers, they wouldn't be snooping around our face.

Number three collusion In 2013 U.

S District Judge Denise Cote found Apple incorporated guilty of having conspired and colluded with publishers in ways that went against price fixing laws.

Not only that, but Apple was identified as the primary enabler of the conspiracy.

Without their involvement, the judge deemed that the artificial inflation of prices would not have been possible concerned.

The e book sellers had reduced prices worked together to eliminate competition.

Ammon Stores selling e books naturally, Apple appeal this decision and tried to have it overturned.

But they were ultimately ordered to pay a $450 million settlement.

And to think they supposedly went to these extreme lengths just to raise e book prices by a few dollars.

Bill Bear, who was head of the Justice Department's antitrust division called Apples Actions quote cynical misconduct Number two Tax loopholes.

The term double Irish arrangement isn't exactly clear, but we're here to tell you it's a crime, so it might not be as famous as the Cayman Islands or Panama.

Ireland is a known tax haven, and the double Irish arrangement is a strategy that allows multinational companies to shield themselves from paying substantial amounts of taxes to the United States.

In 2013 Apple was found to have evaded paying taxes in the tens of billions of dollars, using various unsavoury, if not always illegal, methods of business management.

The U has since cracked down and ordered Apple to pay fines.

But apples low payments continue to invite scrutiny.

Let's get into the water tank water.

Take.

I'm not going with you.

You've agreed to all of this before we continue.

Be sure to subscribe to our channel and ring the bell to get notified about our latest videos.

You have the option to be notified for occasional videos or all of them.

If you're on your phone, make sure you go into your settings and switch on notifications.

Number one.

Worker Safety.

This is where your iPhone six comes from.

In 2019 Apple came under fire for allegedly breaking Chinese labor laws.

But this is just the latest in a slew of allegations about poor working conditions in the factories where Apple products are assembled.

Apple has been working with electronics manufacturer Foxconn for over a decade, and these issues go all the way back to 2006 when the Western media first got wind of the terrible conditions and abysmal pay.

ATT time.

Apple promised to investigate as part of its commitment to quote ensuring that working conditions air safe and that quote workers are treated with respect and dignity.

In 2010 however, workers began committing suicide at Fox Cons Industrial Park, where working conditions continue to raise red flags.

To this day, do you agree with our picks?