Myfirstplanbackinthedaywastobecomeanonlinepersonaltrainer, but I hadnoplanforhowtobefirst.
And I could, ofcourse, notbethefirstonlinepersonaltrainerbecausethathadalreadybeendone.
Sothebooktalksaboutthefactthatifyoucannotbefirstinyourcategorythantrytocomeupwith a newcategorythatyoucanbefirstinforme, thatwouldhavemeantthat I wouldhaveneededtofigureoutsomesortofnewsubcategoryofonlinepersonaltrainerthathadnotyetbeenexploredbyanyoneelseandthatpeoplewouldalsobeinterestedin.
Andthat's thedifficulty.
Andthat's whereyouneed a snowballrightaccountwouldsay, somespecificknowledge.
Youneedspecificknowledgewithinyourfieldinordertobeabletodetectwherethere's anopportunityandthisissomethingthat I didbyaccidentformyYouTubechannel.
Andthat's kindofwhatgotitstarted.
Duringthesummerof 2018 I searchfor a dayinthelifeof a softwareengineer, videosonYouTube.
Atthetimetherewasliketwoorthreevideosout, andtheyallhad, like, 500 K plusviews.
So I thought I shouldmake a videolikethatbecausethereseemstobeanunexploiteddemandforit.
But I didn't makethevideo.
Andthen, likesixmonthslater, I sawthattherewaslikesixnewvideosout, andtheyallhad, like, 300 K plusviews.
Sothen I decidedtocreateoneofmyown, andthatiswhatinitiallysparkedthegrowthofmychannel.
I don't knowanythingaboutwelding, butthatcouldbe a waytodoit.
Andthisishow I currentlyworkwithmyYouTubechannel.
I triedtocomeupwithnewcategoriesofvideosthatpeoplehavenotseenbutwouldbeinterestedin.
Thegoodthingaboutthistragedyisthatifyou'reabletodowith, thenyoubecomethefirstwithin a newcategory, andthatmeansthatyou'remorelikelytoberememberedandalsoassociateIDwiththatcategoryandthebook 22 immutableWalls.
Theybringup a reallygoodexamplehere, andthat's seerocksbecausetheyusedtobeunanimouswiththewordcopy, you'd say, like I justdo a C rockscopy.
Evenifyoudidn't use a C Iraq's copier, youwouldsaySeeIraq's copyandthat's whatyouwant.
Youwanttofind a newcategorythatyoucouldbefirstinwithhightrafficandhighdemand.
Howdoyoufindthis, though I'm notgonnaliethatISSthedifficultpartandmybestadviceherewouldagainbesomethingstolenfromnovelRobertHuntandthatISSfindsomethingthatyouareuniquelygoodatorjustgoodat, andthenmakeyourselfuniquewithinthatarea.
Sowhenyou'researchingforwhattodo, youactuallyhavetwodifferentfolks I thatyouhavetokeepinmindatallpoints.
Andoneofthoseis I wanttobethebestatwhat I do.
Andthesecondiswhat I doisflexiblesothat I amthebestatit.
Sothat's myadvice.
Orthat's myrecipeforachievingthegoalofbecoming a digitalnomad.
Andagain, thisissomethingthatit's notnecessarilyeasy, but I thinkit's a lotlessdifficultthanmostpeoplethink.
Butyeah, that's itforthisone.
I hopeyouenjoyedit, and I hopewe'llseeinthenextoneandrelatedtothis.
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