You're just in time for coffee time with your host.

Ex Google ex Facebook tack lied today.

I wanted to talk about the truth about programming, and this is something that's been bothering me a lot about programming lately.

I see a lot of young people going in the wrong direction, and I wanted to give you a warning about this.

I believe that the landscape of coding is changing.

So what do I mean about that?

Well, I think that building your own naptime websites it just doesn't quite work that well anymore.

It used to work well, but if you take a look at the landscape of Internet usage, a lot of people just aren't willing to install maps anymore.

And as for Web usage, more and more for is consolidating towards these larger social networks like YouTube, Twitter, instagram and even Facebook.

Most of the younger generation aren't on that anymore.

Don't use that garbage, but you may see people using Tic Tac or Snapchat quick pause, thanks to our sponsor care ass.

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Check them out a cure us thestreet dot com slash tech lead If you take a look at how people are using the Internet desktop website usage has dropped a lot.

And then people are really just surfing the net on their phones.

On the phones.

People are really just using a few APS, like 99% of mobile usage is only for these top 10 APS, and then half of Americans download zero APS per month.

What are these top 10 APS people are using?

Well, YouTube is like 35 to 40% of mobile app traffic.

Then you have, like instagram, Twitter, LinkedIn, Facebook and the bunch of other stuff.

But these are essentially these large social network platforms.

So in my mind you can really imagine the book of Internet traffic as just people on their phones, watching YouTube videos or checking their Instagram or Twitter or Facebook social media networks.

Which sort of all leads me to this conclusion that if you were to go out there and you build a small little app or website, very few people are gonna want to leave their social networks on their phones to go check out your sight.

They might check it out once or twice, but then they're going to go back to watching YouTube videos or checking their Instagrams.

So, for example, if you were to create dog jobs dot com, a website for dogs to get jobs, well, number one.

A lot of people are going to be on mobile, and they may want in that.

When was the last time you bookmarked a website on your phone number to a lot of the people are busy using their social networks, and they don't really want to be bothered to go register on your website and then book market and go back to it over and over.

You're probably going to one and that the problem is building an app these days, I think, is pretty difficult because most people spend 99% of their time in the top 10 APS.

If you were to try the building that you're gonna have to be on Androids and Iowa's, you're gonna have to learn these two platforms at minimum and then getting people to travel to install this up and keep on their phone and revisit it and make it a high quality experience.

It just really requires a team at this point.

Which is why I think that the mobile APS business is pretty much better left for these larger tech companies that are able to afford having hundreds or thousands of people working on these maps.

All right, so let me show you some of the statistics that I've been referring to.

Number one.

That's top Internet usage is falling and mobile Internet usage is rising.

You can see that Stop Internet is about 2.2 hours per day, and then mobile usage is about 3.1 hours per day.

So that tells you most people are using their phones and then we see here Mobile users Air spend the 87% of their time in APS versus just 13% on the Web.

And in fact, there's another statistics here that shows that more than half of smartphone users in the U.

S.

Download zero new mobile APs per month.

So even though people are spending a lot of time on APS, they're not actually download the new APS.

What we chaps are people spending their time and then and this was the physic that surprised me the most.

97% of APP usage is actually just in the top 10 APS, and of that, 50% is spent in just one app.

Which are these top ups?

Well, according to Censor Tower, it's tech talk.

YouTube instagram.

What's that messenger?

Facebook.

Netflix, Google Maps.

You've got Gmail, Spotify, chrome, Twitter, Pinterest, Amazon Snapchat.

So it's essentially these large social network platforms, and my concern is when you go out and you create your own app.

Where Independent Web site.

You're trying to take people off of these incredibly sticky social networks, where people enjoy spending their time.

They don't want to leave these platforms and that sort of evidence by most people downloading zero APS per month evidence by people spend the 87% of time in APS instead of 13% on the Web.

Visiting your potential website over out.

That doesn't mean that coding is useless.

Actually, On the contrary, coding is more relevant than ever before.

It is absolutely essential, but our traditional concept of how to apply that clothing, for example, by building an app, our website that appears to be no longer as effective anymore in today's ecosystem.

So where does that leave us?

Well, first of all, you need to understand that it didn't used to be this way.

APS need to go viral in order to succeed.

So in the old days, you were able to launch like iPhone app or Facebook app, twitter app, and it was able to go viral.

And then you can start getting allow users and then that would be financially viable for you.

Or you could be creating a website.

And back in the day, a lot of people didn't know how to build websites.

If you built one, it was actually a pretty special thing, and people would go to it and they would revisit it over and over.

So these days, how do you go viral?

What goes viral?

Well, if everybody is on YouTube or instagram that, in my opinion, you need to go viral on these platforms in order to launch yourself for business.

And not only that, you want to repeatedly be going viral on these platforms, if at all possible.

So the way I see it, you need to understand the road that south for a place in this entire ecosystem, Where does it fit in?

Where can you leverages strength?

Do you just create a brand new app or website?

Well, I don't think that's really planted the strengths.

I think what we need these days is a very strong landing page where people go to your website.

Looks beautiful, professional.

You make your value statement right there and you can do one of two things.

Number one.

You can just try to make the sale right there.

Maybe you're offering some service to our game and you just tried to make the sale right there.

Or number two.

You contract to collect their email address, do some email marketing later on and try to make the sale that way.

But the fundamental shift is that the software is now the product and the need to have a clear values statement right away.

You're no longer trying to create a sticky destination website that people come back over and over again.

It doesn't really matter if people bookmark your Web site anyway.

They probably won't.

In fact, you can probably assume that most user behavior is so glued to the social networks like YouTube and Instagram that people just don't really want to go anywhere else.

They may visit your website for, say, one minute, and then they will never come back.

So within that short amount of time, you need to show as much value as you can.

And actually, if you know this, I'm also using this YouTube channel as a way to get in awareness for this business.

And if you don't have a YOUTUBE channel, you can also go find other influences to partner with an offer affiliate partnerships with.

And by the way, I'm also offering affiliate partnerships for my program.

If any of your influencers and want to help promote my stuff, let me know there will be a link in the description below.

So overall, the truth about programming is that I believe that traditional APs and websites just they don't really work anymore.

It's just not that effective anymore.

People aren't interested in downloading your app or visiting your Web site over and over again, but they are interested in useful products in which they may visit your website once or twice to check out your product.

And then you tried to make the cell right there, and then it's not so much about you trying to accumulate a 1,000,000 users on your app and then each user you're giving them advertisements these days putting ads on your website, where up hoping that people come back to your destination site over and over again.

I think that's just a fairly weak business model.

So it's about using southward to create an actual product that has value that is worth something that people are willing to pay money for.

It could be like a tool or chrome extension, a website or service that offer some immediate value that people need.

Or it could also be about the landing page having a really beautiful professional landing page in which people give you their email address and then you can do email marketing.

You know plenty of people are able to build.

Entire business is purely on email marketing.

You barely even the a website for that because you just email, people are the information they need.

The behind the scenes work of all this, the automation, the creation of a digital product that you can deliver at scale to thousands of people is where I believe coding plays a central role in today's ecosystem.

not before I wrap up.

I want to say that coding has gotten easier and harder at the same time and I would encourage you to tackle the harder parts.

The easier part actually are about building a website, scaling it back in the day.

That used to be very difficult.

Nowadays we have Amazon AWS, Google Cloud Container Ization firebase all these technologies to make lunch in the app or website easy.

And because of that, I feel that the value of an apple website is more diluted these days is just not that effective anymore.

And the difficulty of this problem space has shifted away from that technical side and more towards this new ecosystem that's a fairly unexplored and figuring out how coding can fit inside our modern usage patterns.

It may involve becoming very good at Facebook and Instagram as becoming good at influencer marketing on YouTube or focusing purely on email marketing campaigns and doing away with websites and APS.

Altogether, Gmail is one of the top mobile app.

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I made a lot of blanket statements, So take what I said with a grain of salt doesn't necessarily apply everywhere.

Let me know your thoughts on where code name fits in today's ecosystem.