I've been in earnest.

How do you get a really good story?

Well, I have a lot to say about that.

A lot to say, how to do the interview, and I'm going to tell you that in future videos.

But this one thing that I wanted to share with you because it really helps with all of you, whether you are a storyteller or a personal, like so watch stories and that is this.

I was working for Pratt Whitney, the second largest jet engine company in America, next to G E, and they had asked me to tell the story of the jet engine and the importance of the engine and how great they were at making it.

And I said to the lead guy, It's not about the new cell that covers the engine.

It's not about the screws that hold the engine together.

It's not about the engine.

It's not about the airplane.

It's about a kid going home for Christmas to see his parents from school.

Everybody stopped.

Every story is about the meaning to people, not about the machine or the part or my issue, but your issue.

It's about that's what in airplanes about isn't it?

Is another example This guy who was one of my great mentors in New York had a job to do.

A Springfield, Massachusetts, furniture company at that time.

Six stores radio commercial.

And it happened that the owner's daughter was raped and the police in Springfield, Massachusetts, treated her gloriously, and he wanted to do something about that.

So he went to my mentor and he said, Can I do something in my mentor made a one minute spot that show what the police experience when they're on a beat on the street.

And at the end, it said Springfield Furniture Company Result.

Springfield Furniture Company's sales in Springfield area went up by 50%.

Why?

Because it wasn't about the furniture.

Really?

Yeah, the furniture matters.

It was about how you feel about the people who sell you the furniture, how you feel about the owner, how you feel about the place.

There's always a bottom line.

Ah, bottom line below what you're trying to say.

That's what I look for.

That's what I encourage others to do.

And when I'm doing interviews, I go for the meaning, what you're really saying, How will it affect the person viewing it?

You?

That's my advice.

Little bit of video for my subscribers.

Thank you for watching.