Welcome back to another episode Now.

Today I thought I would give you some of my top tips on how you can start your next lighthouse.

So I make sure that it is successful as somebody myself who has started multiple successful side hustles in the past before have made millions on these and especially announced and so many people are working from home.

What better time to start aside?

How so When your manager isn't watching over your shoulder checking up on what you're doing.

And the facts are realistically timing ways.

Your opportunities right now couldn't be better because you never actually want to quit your whole job and then tried to work on some side hustle and see if it pans out and you put your whole life at risk.

You want to be working on these two things in parallel at the same time, and then when you're sad, house is starting to really take off.

That's when you know you can make the switch safely.

So I thought today I would share my personal, tried and true tips for success in your next project, and that's going to start with making sure that your equipment is well said that that brings us to our sponsor.

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Give the video like and subscribe, and I'll see you in the next episode.

But seriously, equipment is something not to be ignored as you're working on your side.

Also, you know, I know a lot of people they're working from home.

Don't try to do your work in your bed using your iPhone or your iPad because thes air consumption devices, they're very different from productive ity devices, which is essentially going to be your laptop.

Don't try to get work done unlike iPhone, and make sure that you're showing up and put the in your hours of work or at least four hours or whatever it is that you've allocated for your site also.

And I think that if that's the minimum that you do and you make sure that you have a desk an area for you to be productive than your about those already halfway done or I mean, actually, it's more like 2% of the way done, but more or less the same thing.

And I can show you some scenes of my desk set up.

You can see it's quite nice.

Have a nice lamp.

This lamp has got to be one of my most prized possessions.

I've pretty much left my wife for it.

I've got my four K monitor.

My standing does a really cool looking chair mechanical keyboard, so all of this stuff will be linked in the description below.

If you're interested in getting your home office environment set up just the way I have it, which is promote.

The second tip is what is your biggest problem?

Tell me anybody in the audience with your biggest problem?

No, it is not the technicals.

It is marketing.

How do you get people to actually here and use your product so I would approach your side hustle from a marketing perspective.

What niche community are you part of that you know you can sell to that.

You can great word of mouth about if you have something to announce, because if you just want to come up with some new a T shirt website, there's no way for you to gain traction on this.

Nobody's going to listen to, you know, blocks going to write about that.

Marketing is going to be the number one problem for you.

And this is something I hear an experienced idea founders come up with other times, they just have this cool idea where tons of people will come to this website and they can buy and sell stuff.

Well, this is that chicken and the egg problem.

How are you going to get people to use your website?

If there's nobody under our first you need to gain that critical mass.

You need to have a step by step plan where you can grow the website from one person to tend to 100 to 1000 to 10,000 people and the website or product, or at needs to be functional at every single stage of development.

If you take a look at Tesla, they began with high end sports cars to help fund the mass market consumer models.

Facebook began at the Harvard dormitory.

Amazon began selling books, and then, over time, these products shipped into mass market models.

You need to have that stage by stage development plan, where your product pivots from one to the next.

All right, good.

What?

So what's problem Number two that we have to solve anybody out there?

Not you.

Anybody else in the back?

Now it is finding the right product market fit.

So as I see a way too many people especially suffer engineering people, they're going to focus on the technicals, and they're going to create something that they want to make something that's technically interesting to them.

Don't make what's interesting for yourself.

You need to make something that's interesting for other people for the consumers.

As I see it, too many people are not thinking about the consumers.

They're focused on themselves.

They never launched the product because they're just having way too much fun.

Working on some JavaScript framework, many people get caught up naming the company, making up T shirts, giving themselves fancy titles, figuring out what the equity sports are going to be hiring a contents and lawyers.

But very little time is actually spent developing a really good product, and that's really the first thing that needs to be done.

And you want to focus on this.

You want to build an EVP, do one thing and do it well and make sure that it is solving a really actual problem that people are asking to be solved on.

One of the worst advice effort is the cut out, or ignore the people who don't believe in your project because maybe they're toxic resident reality.

I would say that you want to shop your project around, launch early, Dre fast find that product mark if it If there's criticism, accept it with a grain of salt and just make sure that you have all of your bases covered in terms of product strategy or design.

Now another tip is avoiding linear growth.

You want to make sure that your growth is exponential, so how can you do that?

What one thing is out with the vice, never selling your own time if you ever find yourself selling your own time, like getting paid 50 bucks for an hour's worth of work.

And you see this and say, the restaurant industry, working as a waiter, driving supercars, thes air, all forms of selling your own time, where you get one for one trades.

And at the end of the day, the most anybody can really be paid is maybe 100 200 bucks an hour.

And that's if you're pretty good.

And what you really want is like a trade that it's 1 to 10 or 1 to 100 or 1 2000 And that's the way you really start making more money.

Examples of how our leverage are like barely an upper website writing a book, selling recipes, selling mass market teacher's making YouTube videos.

For all of these, you put in the constant amount of time, no matter how many people end up buying your product and the matter what business you're in.

You wanna automate yourself out of it as much as possible to free your time toe work on any other future developments.

And I would also consider the industry wave that you're on, like if you take a lick, it the T shirt industry that's pretty flat.

It hasn't really gone anywhere.

But if you take a look at it, like tapioca restaurants in Japan has just been booming.

There's been an exponential growth in that.

Everybody is just crazy for tapioca milk tea over there and these exponential growth they don't last forever.

They eventually flatten out, so the timing really matters.

Moving on at this point, it may also be good to do a quick back of the envelope pricing check just to make sure, even in the most optimal best case scenario, how much money do you think that you could make from your side hustle like If you're selling T shirts and you're making $10 each, you would have to sell 10,000 of them just to make $100,000 in sales.

That sounds like a lot of teachers to be selling.

That's when you may realize you'll need additional product lines like maybe have 10 different T shirt designs.

Sell 1000 copies of each or raise the T shirt price.

And you also want to consider the process of on boarding a new user.

There's a test that we like in the f'ing industry known as the Mom test, which is till you get your mom to sign up to whatever apple feature that your building.

And if you can't, then that means that it's way too complicated and you need to make it simpler and easier for the user to use.

Because the fact is the mainstream unwashed masses, they're just not as passionate by your industry as your.

So you need to make sure that your messaging is clear and simple to explain why your product is soak it now.

My next trip.

It's a simple one, but one that I always check with myself, and it is to make sure that you truly believe in the product, because many times people will go on and start asking other people for their time, for their money, for their investments.

Further believe in the product, whereas you yourself haven't even put in any of your own money.

So why don't you first put in, say, $10,000 of your own cash and just put that into the business and make sure that you're not gonna be able to get that out.

If you ask yourself if you're willing to do that thing you made double check your goes your business plan and you may realize that hey, this business, that idea that you had it was just a lofty idea that maybe you knew deep down inside it wouldn't really work.

And that means you need to go back and double check your business plan and every stage of growth to make sure that it is more secure but in your own time and money before you start asking for anybody else's and one tip a great way to validate an idea.

And we did this other time over in the apse industry was to take a look at what's already out there, what your competitors are doing, and that's a good baseline for what's already working out there.

And then you can take that concept, improve on it and add your own ideas and spilling it to make even better and push the industry forward.

And then the last and final tip for your side hustle is just make sure that you're passionate enough about it to do it long term, you want to make sure that you're committed for 6 to 12 months.

Many people I know they have some idea, but then they never actually get to it because it's just too much.

Work is in the area that they're not very interested you're passionate about.

I think all of us know some way or another in which you could be making money.

But we simply just don't do it because it's not interesting to us.

So ask yourself deep down what area you're really interested in, what thing?

You can imagine yourself actually pursuing for, say, 6 to 12 months consistently day in and day out until you acquire a deeper knowledge about the field that you're in and we acquire that deep knowledge.

That's what's really going to start setting your products apart and allow you to build something really great.

And undoubtedly you're gonna have hard times you're going to fail a number of times but was really going to keep you motivated.

Is having fun in the process makes success fun now to succeed in your side house, so you're gonna need infrastructure and capital, and that was where 10 Mobile comes in.

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Plus, you get free $25 just for checking out their service.

I'll head on over to Tech Lee thought things that come and give them a try So that do for me I hope you enjoyed the video If you did remember to please give a like and subscribe I really appreciate that.

Remember to follow me on Instagram attack Lead a city and I'll see you next time.