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  • - Hello lovely people.

  • If you're new here, hi, I'm Jessica,

  • and I love vintage style.

  • The fashions of the 1940s and '50s they just really speak

  • to me and I dress like this all day, everyday.

  • Red lipstick is obviously a staple in my make-up arsenal

  • but since I'm not very careful

  • or interested in reapplying 10 times a day,

  • I need a lipstick that doesn't budge.

  • I also find liquid lipstick is just so much easier to apply.

  • I have fine motor issues,

  • that I massively can't be arsed

  • with regular lipstick anymore.

  • My favorite lipstick of the last few years

  • has been the Maybelline Superstay 24 hour

  • which is double ended with the color applied from this end

  • with a wand which you then leave on to dry

  • for a few minutes and then you apply the topcoat which is

  • kind of like a lip balm.

  • I think this is what Americans call a ChapStick.

  • This stuff

  • does not

  • move.

  • You can eat, drink,

  • make out with someone who is also wearing Superstay

  • and it will remain perfect on your face.

  • I recently discovered the matte version,

  • and whilst it does take a bit longer to dry

  • and it does come off when you eat oily food,

  • it's still pretty impressive.

  • Both of these lipsticks need to be scrubbed from your lips

  • when you want to remove them because when it says 24 hours,

  • it's not kidding.

  • So why am I looking for a new lipstick if these are so good?

  • Well, sadly, Maybelline isn't a cruelty-free brand

  • and in the interests of ethics

  • and animals I am trying to transition all of my make-up

  • to being cruelty-free and as I have eczema

  • and quite sensitive skin, it's going to take a while

  • to find things that work for me skin-wise as my,

  • I followed a 1950s skincare regime for a week video,

  • really pointed out to me.

  • But lipsticks are a pretty safe bet to play around with.

  • Other than finding your perfect red shade obviously,

  • that's gonna be so much harder,

  • and actually I couldn't find a great red for some

  • of the brands that I'm going to be trying

  • so they just ended up being vaguely the color

  • of my natural lips.

  • Rather than lovely and red

  • and perfect like my favorite.

  • Yes, I am gazing wistfully at a lipstick.

  • What of it?

  • Thank to everyone who commented on my Instagram,

  • @JessicaOutOfTheCloset, suggesting cruelty-free brands

  • to try.

  • If you're not following me there already

  • then please do check the link in the description.

  • The five cruelty-free lipsticks

  • I'm going to be trying are Beauty Bakerie's Lip Whip,

  • Lime Crime's Plushies, KIKO's Magnetic Attraction,

  • Sugarpill Cosmetics' Liquid Poison Lipstick

  • and KVD's Everlasting Liquid Lipstick.

  • Side note, I don't agree with supporting someone

  • who campaigns against vaccinating children

  • but the company is now legally separated from Kat Von D,

  • and I think it's fair to give them a chance

  • since the father should not be put onto the child, etc.

  • Which actually leads quite nicely into a discussion

  • on the term, cruelty-free.

  • Can a brand truly be cruelty-free if their parent company

  • or the one putting in the initial capital

  • or in taking share of the profits is not cruelty-free?

  • In the animal rights movement,

  • cruelty-free is the label for products or activities

  • that do not harm or kill animals anywhere in the world.

  • Products tested on animals are not considered cruelty-free

  • since these tests are often painful

  • and 'cause the suffering

  • and death of millions of animals every year.

  • Now, I'm personally not a vegan

  • because my health conditions don't allow it.

  • So I want to make changes in the areas of my life

  • that I have more control over like my make-up.

  • I'll talk about that a little more as we go

  • through each brand but first, the kissability test.

  • I need to be able to kiss my lovely wife

  • without leaving lipstick all over her face.

  • Today we're going to be testing out

  • how kiss-proof five cruelty-free lipsticks are on one poor

  • and unfortunate subject, my wife.

  • So if these lipsticks are any good I should be able

  • to put them on my lips, kiss her,

  • drink some water and then kiss her again.

  • Number one, KIKO Milano.

  • Let's go.

  • And then drink some water.

  • I think that was a failure.

  • The next lipstick.

  • Sugarpill.

  • (laughing)

  • Some water.

  • Next one.

  • Plushies.

  • - This kissability test is lame,

  • I'm only getting kissed on my face.

  • (laughing)

  • - Next one.

  • Beauty Bakerie.

  • And drink some water.

  • Oh, that was actually pretty good.

  • And finally, Kat Von D.

  • - My face is getting kinda itchy.

  • - So I would say at the end of that test,

  • I managed to get lipstick on my nose,

  • and Claudia managed to get hives.

  • However, I think the clear winner actually

  • was Beauty Bakerie.

  • - Which was the itchy one.

  • - Thank for taking part in this

  • highly scientific experiment.

  • - How have you got lipstick on your nose and your teeth?

  • - Would you like to judge?

  • - Whoa!

  • I look like a clown.

  • (laughing)

  • Oh, my God, can you imagine if I went out like this?

  • Mirror, mirror on the wall, who's the fairest of them all?

  • I just saw like a crack go down it.

  • (laughing)

  • - It was a rigorous and scientific test.

  • The best test of a lipstick though

  • is to take it through the whole day from application

  • in the morning to scrubbing it off your face in the evening

  • and that's what I did next.

  • Starting with KVD's Everlasting Liquid Lipstick.

  • This is the shade, Outlaw, which they describe as brick red,

  • and meh, it's a matte and very richly pigmented.

  • I bought from this brand thinking it was cruelty-free

  • because they do advertise as being so

  • but KVD is owned by Kenzo, which is owned by LVMH,

  • Louis Vuitton Moet Hennessy,

  • a French multinational corporation

  • and conglomerate specializing in luxury goods

  • which is not itself cruelty-free.

  • So I suppose that means they're not, however,

  • they do use only vegan ingredients,

  • and the actual KVD products themselves haven't been tested

  • on animals even though the parent company

  • does so with other products.

  • So meet our first gray area.

  • Okay, let's see how this goes on.

  • That's red.

  • That's quite nice, quite thin, kind of buttery.

  • Certainly bright red.

  • (upbeat lighthearted music)

  • It's basically an entire video

  • in which you can critique my liquid lipstick application.

  • Okay, I like it.

  • We'll see how it goes throughout the day.

  • It is now

  • two hours after lipstick application.

  • I've been drinking liquids through a straw though

  • and I've now eaten my lunch and as you can see,

  • didn't quite, didn't quite have

  • what we were looking for here.

  • Also, it really moves, like, it comes off on my fingers

  • which I'm not used to with my Maybelline lipsticks.

  • Really close now, isn't it?

  • Hey, good to see you.

  • (sighing)

  • Let's reapply, shall we?

  • I ate some crisps and now I have lipstick everywhere.

  • Okay, it is the end of the day.

  • Time to remove this lipstick and see how well it comes off.

  • Yes, I know, make-up wipes

  • are not the most ecologically friendly way

  • to remove your lipstick or makeup in general

  • but I use them on the nights

  • when I have left all of my energy behind

  • because I have chronic fatigue syndrome.

  • I make no apologies for that

  • because sometimes I just can't stand up.

  • Oh.

  • That was quite good for one swipe.

  • Seems about right.

  • It was really easy to remove.

  • So plus points there.

  • Yes, my lips did indeed remain slightly red

  • until the next morning.

  • Although that one did come off a little easier

  • than lipstick number two, Beauty Bakeries Lip Whip.

  • This is their Matte Lip Whip in the shade

  • Cranberry Stiletto.

  • According to the website, Cruelty-Free Kitty,

  • which investigates brand's cruelty-free claims,

  • Beauty Bakerie lives in another type of gray area.

  • Whilst the brand call themselves cruelty free

  • in all advertising, they don't actually provide information

  • on suppliers when asked.

  • Beauty Bakerie calls themselves vegan friendly

  • on their website though and insists

  • that all products are cruelty-free.

  • So I'm gonna take them on their word at this one.

  • Oh, hello.

  • The little package by the way, is really cute,

  • and then the lipstick itself, teal, gold, red lipstick,

  • it was a choice.

  • Oh!

  • Wow, that's dark.

  • It does seem a little thin so on the second sweep

  • across you kind of have to take up the product.

  • (rhythmic piano music)

  • Okay, so having said it was quite thin,

  • one of the issues I have with my

  • Maybelline lipsticks right now is because they're so thick,

  • you have to kind of drag them across your skin

  • and then that doesn't always make it the easiest

  • to make a shape.

  • I really like the color when it's layered up.

  • I don't love it where it's gone thinner on the edges

  • but maybe I'll put a second coat on.

  • I don't know, it's drying really nice on the bottom.

  • I'm gonna add another coat to it.

  • Okay, I really like this one.

  • Again, I'm just not sure about the color in person.

  • Although it looks really nice on the camera.

  • So, working well for me I must say.

  • Well, let's hope that this does well throughout the day.

  • Well, hello, so, I've just eaten lunch.

  • My wife's very lovely

  • homemade curry but look at my lips.

  • Look at this, only the merest.

  • Well.

  • Okay, here we go, post-dinner check in.

  • Kinda got on my there, that's fine.

  • We had some steamed fish and then some stir fried veg so.

  • I do have to say though, it has held up remarkably well.

  • I'd day I'm pretty pleased with that.

  • Okay.

  • Whoop!

  • Hi, it's the end of the day.

  • We've just sat on the sofa, watching the end of,

  • Love Is Blind, which is a great Netflix show.

  • In which people propose to each other without having met,

  • it's great.

  • Now, let's see how easy or difficult it is to take off.

  • I mean, you know, this thing lives

  • throughout quite an oily dinner.

  • It's not as easy to remove,

  • which really is just a test to it's staying power.

  • So, well done.

  • Despite it stubbornly refusing to budge from my lips,

  • I have a real soft spot for the Lip Whip.

  • It felt really nice to wear

  • and it just didn't smell horrendous,

  • which most liquid lipsticks apparently do.

  • Lipstick number three, Lime Crime,

  • which caused some controversy in my Instagram comments

  • because although the company is certified as cruelty-free

  • and has the leaping bunny certification

  • it has been embroiled in a number of online controversies.

  • Different people said different things.

  • It is cruelty-free so I decided to include it in this video

  • because you kind of have to give everyone a chance

  • but then I saw they literally have a page

  • on their website called controversy,

  • and now I have no idea how to feel.

  • This is Lime Crime's Plushies in Jam,

  • I completely misunderstood that this was not meant

  • to be opaque when I tried it for the first time.

  • So let's all collectively shake our heads at me.

  • Good morning, good morning.

  • Cute, nice little applicator.

  • It's kind of like sickly sweet.

  • Going over it a few times evidently it's not like red,

  • red as you can see, but I don't hate it.

  • (upbeat music)

  • It gathers at the edge.

  • I don't know if you can see this.

  • Yeah, so it's a lot darker.

  • All of the products gathered together

  • so I'm trying to go over and get rid of the extra product.

  • I think I'm gonna put another layer on.

  • Now let's see how it survives the day.

  • So it's been about two hours since I put the lipstick on.

  • I went to my meeting, I drank some mint tea,

  • and then I ate a bagel, it was a gluten-free bagel

  • with smoked salmon and cream cheese and it was really good.

  • Not really held up quite as well as I would've hoped.

  • Yeah, what a stunning close up of my mouth.

  • I know.

  • That's quite disappointing.

  • 'Cause I really like this one.

  • My hair has changed.

  • - [Claudia] Oi!

  • - Filmed another video.

  • Hi.

  • (laughing)

  • Claudia's just.

  • - [Claudia] Hey, I didn't realize

  • you were filming. - Sorry.

  • (laughing)

  • I don't know whether it's my lips or the lipstick

  • or something but they're very dry and kind of peeling.

  • Is that normal?

  • So I'm gonna guess that this lipstick

  • will come off very easily.

  • That's how much lipstick was left on my face.

  • I liked the way it applied.

  • It was thin.

  • Maybe I do everything wrong.

  • No, I'm kidding.

  • You can't really make-up wrong, I mean,

  • you can make-up wrong

  • but really it's all about self expression and stuff, right?

  • Right?

  • Moving swiftly on to lipstick number four.

  • KIKO's Magnetic Attraction.

  • Did vaguely well in the kissability test

  • and even better when left to dry for a while.

  • It was also according to Claudia, a really lovely color.

  • KIKO is also confirmed cruelty-free

  • and apparently this is one I don't need

  • to second guess or get confused about.

  • They don't test finished products or ingredients on animals,

  • the suppliers don't test on animals.

  • No third parties test on animals on their behalf

  • and their products aren't sold in China.

  • Which I accidentally

  • purchased in a shade

  • that is not in any way red.

  • Congratulations, Jessica.

  • Actually it smells quite nice

  • and it feels really smooth and buttery.

  • (lively music)

  • I really hope this one stays on my lips

  • and doesn't dry them out and lasts throughout the day

  • because I really like it.

  • All right, so I just realized that I put this lipstick

  • on really sloppily but look,

  • it's pretty much stayed on my lips quite well.

  • Just a little bit of smudging here at the corner

  • but otherwise and excusing this stupid dent

  • 'cause I apparently can't put lipstick on,

  • it's doing really well.

  • We had a lovely Chinese takeaway

  • because obviously in the time of coronavirus

  • you should be supporting local Chinese businesses

  • because they're not doing very well.

  • So my lipsticks gone.

  • (laughing)

  • From my bottom lip, still there, doing well on the top lip.

  • It's left it quite a nice color.

  • So, that's not the worst.

  • So, yes, when faced with food it was defeated.

  • I didn't even bother filming the trying to remove it section

  • because I didn't have to try!

  • Also, I was just really, really exhausted

  • by the end of the day and forgot to film but, yes.

  • It had already rubbed off my mouth anyway so.

  • Despite that I am strangely affectionate

  • towards this lipstick.

  • I really, really like it.

  • Maybe because my wife said she liked it on me

  • and I'm really easily swayed

  • by attractive girls complimenting me.

  • I'm not that shallow.

  • And finally, lipstick number five,

  • Sugarpill Cosmetics is confirmed cruelty-free,

  • and it also smells horrific.

  • This the shade, Duchess, a rich plum.

  • It's very buttery and matte.

  • According to my wife it made me look like a corpse.

  • Rude.

  • Gonna put some lipstick on.

  • What does this smell like?

  • - [Claudia] Artificial, sweet like.

  • - Fake citrus.

  • - [Claudia] Fake.

  • - It's very buttery though.

  • Goes on nicely.

  • The wand is a really nice shape.

  • I'm really hoping their other colors

  • come in different smells 'cause this is disgusting.

  • (rhythmic music)

  • Okay.

  • Not the worst.

  • All right, time for a post-dinner lipstick check up.

  • So Claudia made a delightful vegetable curry again,

  • she's a wonder with that, and my lipstick

  • went on

  • my chin.

  • It's too blue, and it doesn't stay on my lips so.

  • It was another one that I didn't have to scrub off my lips.

  • It came off with the swipe of a bare finger.

  • In conclusion, KVD went everywhere.

  • Beauty Bakerie, by far my favorite.

  • Look forward to wearing a lot.

  • Did have some issues with it sticking to my teeth

  • but it's fine.

  • Lime Crime, don't hate it.

  • KIKO, generally lovely,

  • I would worry about it's staying power.

  • Sugarpill, I will potentially vomit

  • if I have to smell it again.

  • Let me know your thoughts

  • and your favorite cruelty-free lipstick

  • in the comments down below.

  • Subscribe if you haven't already

  • and I'll see you in my next video.

  • (lighthearted lively music)

- Hello lovely people.

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クルーティフリーの口紅はどのようにキスプルーフなのか?CC]では (How Kiss-Proof are Cruelty Free Lipsticks? [CC])

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    林宜悉 に公開 2021 年 01 月 14 日
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