Name: ファッションの専門家がマッドメンのワードローブをファクトチェック｜グラマー (Fashion Expert Fact Checks Mad Men's Wardrobe | Glamour)
Uploaded: 2021-01-14T10:15:37.000Z
Duration: 17 min 13 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

This is Joan Hallway, and this is Peggy Olson.

You know, this look and this look and this look, But are they accurate?

Hi, I'm Rice of Britannia and I'm a fashion historian.

First, let's establish a setting Madman is set in New York City in the 19 sixties, specifically on Madison Avenue in midtown Manhattan.

We begin Season one in March 1960 Season seven wraps in November 1970 giving us a full decade of excellent fashion.

The 19 sixties are widely heralded as the golden age of advertising.

This time in the ad industry is characterized by creativity and brand innovation, as well as sexism, racism, alcoholism and incessant chain smoking.

As we see in this show, women were very much part of the advertising workforce, though many of them were relegated to the secretarial pool.

Like Peggy, there were some very prominent female copywriters who largely contributed to advertising.

In this era, they were mostly relegated to feminine products like cosmetics and household items.

Justus, the show's characters do in the world of advertising madman sells a very distinctive brand of visual style that's become iconic in its own right.

Madman is a master class in character study, visually communicating each character's motivations before they even utter a line.

Costume designer Janie Bryant developed a specific formula for each of her leading ladies that remains more or less consistent throughout the entire Siri's.

She created a signature style for each character through consistency of silhouette and color palette, so the costumes themselves are not necessarily inaccurate.

But they are highly stylized versions of 19 sixties fashionable dress that creates a greater visual impact on television.

Betty Draper When we first meet Betty Draper, she is the quintessential mid century housewife and exhibits suburban style in polished American sportswear.

The consistent elements that make up the look of Betty Draper are fit and flare silhouette and the cool color palette, which emphasizes her glacial demeanor, for example, cool blues whites, pastel pinks and other neutral tones.

For the first half of the series, Betty Draper's clothes more closely resemble 19 fifties styles, and it just goes to show that just because we're officially in the sixties now, it doesn't mean people just throw out everything in their closets from the previous decade.

Furthermore, the continuation of the 1950 styles emphasizes those stereotypical values and gender roles that took place during that era.

We see the evolution of Betty's character when she transitions from the role of housewife when she's married to Don to the role of political wife when she's married to Henry Francis.

So fittingly, her style icon goes from Grace Kelly to Jackie Kennedy.

Time to break this look down first Thea undergarments.

At one point we see Betty wearing a long line bra, which is a bruise ear with an extended panel beneath it to help control the torso.

The bra cups are pointed in the bullet bra style, which is a holdover from the 19 fifties.

Ah, high waist girdle would be worn and would meet the long line at the waist.

Shapewear was absolutely essential when it came to accurately conveying the styles of this era.

Betty would likely also be wearing nude pantyhose, so these undergarments are totally accurate, losing on to the next layer.

To achieve such a voluminous skirt, she would likely be wearing at least one petty coat or criminal in next.

The shirtdress three crisp cotton shirt dress is the uniform of the mid century suburban housewife.

This dress was washable, wearable, comfortable and practical.

This garment could either be a single dress or a separate blouse and skirt combination that coordinated and was unified by a belt.

We do see Betty in both variations, fit and flare.

Silhouette was highly feminine, and we do see Betty wear it in both daywear and evening, where sometimes and delicate floral prints buddies look is always pristine and put together.

And that could be in part due to technological advancements in textiles.

Wrinkle resistant fabrics like Dak Ron or Santa Rised cotton really cut down on the need for ironing and figured prominently into advertising campaigns.

In early seasons, Betty wears a royal blue swing coat.

This would have been made of wool and would have flowed away from the body in order to accommodate a full skirt.

Later, when she leaves the hospital with Baby Jane, we see her in a chic pink peacoat with a stand collar very similar to this one from glamour.

These types of coats in the 19 sixties often came with a detachable fur collar.

Betty upholds the 19 fifties tradition of ensemble dressing, which means your proofs, your shoes and your gloves.

All match handbags during this era often had top handles and kiss lock closures.

A woman of her status could be carrying honor Mez Kelly Bag, which Grace Kelly made famous in 1954 when she used it to try to shield her body to hide her pregnancy.

It's a timeless design that's still fashionable today.

It's in this time period that we start to see stilettos because of technological advancements, which allowed for skinnier heels supported by steel rods.

Prior to that, heels were typically made of stacked wood or other materials that did not permit for such a slender silhouette.

For daytime Betty would probably be wearing a simple pair of pearl clip on earrings or else a novelty pair of feather light plastic earrings.

She wears matching sets of costume jewelry, many of which we see throughout the seasons, although Don does gift her with fine jewelry in season one.

Finally, the hair and makeup Betty's signature hairstyle closely resembles that warned by Grace Kelly in the mid 19 fifties.

To achieve this look, she either gets her hair set professionally at a salon, or we also see her wearing curlers at home to compliment her hair.

Her makeup is also soft and feminine, which upholds the beauty standards of the previous decade.

So here's what Betty's outfit would have looked like compared to the original.

Joan Holloway, who represented the ideal body type of the late 19 fifties.

Her character style is modeled after such bombshells as Marilyn Monroe and Sophia Loren.

The key to Joan Holloway's Va Va Voom silhouette, was shapewear because of how closely her clothes are fitted.

Joan would likely be wearing an all in one or merry widow style foundation garment.

This garment prioritized smooth, streamlined silhouettes, which is the hallmark of the Joan look.

Thes undergarments would have incorporated Lycra or Spandex, which was invented by DuPont in 1959 and revolutionized the undergarment industry.

In interviews with costume designer Janie Bryant, she often cites riel vintage undergarments as contributing to Jones Look.

Throughout the 19 fifties and sixties, the fashionable bust line was the lifted and separated looks with pointed conical cups.

Joan would also be wearing stockings or pantyhose to the office next The slip way.

See Joan wearing a full black slip here, so this is accurate.

Jones character exhibits perhaps the most consistent style formula throughout the series.

This consisted of tightly fitted dresses with short or elbow length sleeves in rich jewel tones.

We conceive variations on the Joan Holloway uniforms in these examples.

Although Jones Style comes office rather provocative on television, she actually dresses rather conservatively with higher necklines and longer sleeps for the office.

Thes dresses air usually a solid, saturated color, but sometimes incorporate a small bow or other design detail to create visual interest.

Jones, uniform of body hugging sheath dresses, were mostly made of wool and all had an emphasized waistline to really show off her hourglass figure.

They were called wiggle dresses because he kind of had to wiggle when you walked in them.

These dresses are highly stylized and that they're just a little bit tighter and a little bit brighter than what would typically be worn.

Joan would also wear appointed pump in a neutral color or one that coordinates with her outfit.

Joan usually wears gold clip on earrings.

The coordinate with a gold broach penned after neckline close toe one shoulder.

Perhaps the most iconic aspect of Jones look is her pen necklace, which is a true vintage item that Janie Bryant founded.

This tiny detail helps signify her position of authority within the secretarial pool.

It helps to show that, above all, she is extremely capable and always prepared for the duties of her job.

Interestingly, she also tends to wear long gold necklaces of similar scale in her evening wear looks as well.

Finally, the hair and makeup for the majority of the Siri's Joan wears variations on that distinctive 19 sixties beehive hair style.

Here we see an up do of stacked curls and a lot of volume, which would have required extensive teasing.

It's not until the very end of the Siri's and Season seven that we see her signature hairstyle loosen up a bit.

Over all, her makeup is rather understated.

She tends to wear rosier tones to compliment her copper hair.

Jones, personal style reflects the ideals of the 19 fifties, which makes sense because that's probably the decade when she came of age and discovered her signature look.

So here's what Jones outfit would have looked like compared to the show again, basically the same.