Name: 私の2018年の予測。正しいのか間違っているのか？ (My 2018 Predictions: Right or Wrong?)
Uploaded: 2021-01-14T10:03:18.000Z
Duration: 5 min 21 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

過去形

It is 2019 as well, you know, and it seems a sensible way to start the year by having a look at the predictions I made for 2018.

未来形

This comes ahead of my predictions for this year, which will be out in a couple of days.

過去進行形

I made five predictions last year, and if anything, I was just continuing proof that humans are bad predicting the future.

What I thought would happen Production number one, was that high prices would drive down quality in green coffee.

Now, on the face of it, this looks just incredibly wrong because 2018 was a year where in the sea market, the commodity market price, that kind of global benchmark coffee's value well, that was incredibly disgustingly abhorrent.

It was a bad year for for copies, price and value on dhe.

Therefore, it seems like I'm just horribly, horribly wrong here.

What I will do is try and grasp it a straw to salvage a point, which is that competition has driven down quality a little bit.

I think that we have certainly seen some roasted start to buy slightly lower qualities to remain competitive and try and retain some margin in their business as high levels of competition are driving down price.

But, well, I think we've seen a small drop in quality.

I don't think I necessarily predicted the correct lever that caused that to happen.

Number two predicted some problems would happen when Amazon and Whole Foods coming mushed together and and coffee got caught in the middle.

Families, and not a great year in many ways, I suppose a good year on others.

But on this point, I was just straight up, flat out wrong.

It kind of weird me out how little has been done, really to amalgamate whole Foods.

And I wasn't certainly from what I'm seeing eso just straight wrong.

Number three was that people would start taking coffee that was grown in China more seriously.

Now I think I was right, but also maybe have a couple of biases here.

Firstly, I included China in the second edition of the World out of coffee that came out in 2018 on.

In addition, square mile roasted and sold its first coffee from China Now.

This also, however, gave me in a particularly interesting insight into consumer behavior.

People were extremely interested to taste coffee from China.

I've also seen several other quality focus roasters in the UK and around the world start offer some of the better coffees coming out of the Union province in China.

There's some people working pretty hard to export some good stuff there.

So on this one, I feel reasonably validated.

My fourth prediction was that some very quality focused businesses in the UK with great acclaim would disappear.

I thought it would be a slightly roughy here than it turned out to be.

There seems to be a great deal of hesitation in the market still, but yes, in some cases, sadly, I have been proven correct here.

What I'll do, rather than name individual names is linked to in the description below a map maintained by God.

Call Phil Wayne off the closed specialty businesses in London, and the bottom of the map is the most recent ones.

I think you'll see some businesses that many of us were surprised to see.

This may be feels like cheating because there's a constant churn in business anyway.

You know, some businesses open some presents disclose every year.

There's nothing shocking about predicting some businesses will close.

So if you don't give this one to me, if you feel like that's really wasn't earned show, that's okay.

And then my fifth prediction was that cost a would make its specialty move now remains protection because cost A really seemed to be struggling.

They're like, for likes work, we're down.

Their growth was really only through new stores, and they needed to do something.

I didn't predict that there would be bought by Coca Cola for nearly $5 billion.

That was kind of a surprise, but it's definitely cost of making its play to retain its relevancy on to find new avenues for growth so its sale takes it out from the holding company was under which is Whitbread, into being part of Coca Cola, who will turn it into, I suspect, a very widely distributed brand off bottled coffee products costed it Currently do any pre bottled ready to drink products?

I'm pretty sure Coca Cola is gonna slap that brand on bottles of cold brew bottles off ice latte is whatever it's gonna be on, put that into their distribution system, which is probably the best in the world or beverages.

So, yeah, I think Acosta is going to see some pretty good growth in the next couple of years.

In summary, I'm gonna have my prediction for 2019 out in two days.

So if you'd like to subscribe, there's a little thing that you can push him.

Let me know if you couldn't feedback on my predictions.

I mean, I got one just flat out horribly wrong, but I feel like I was definitely in the ballpark on some other stuff.

Predictions are hard, but it's kind of fun, You know what I mean?

So I look forward to sharing my 2019 productions with you soon.

I hope the year had started well for you as always.

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私の2018年の予測。正しいのか間違っているのか？ (My 2018 Predictions: Right or Wrong?)

stuff

weird

struggle

incredibly