Um I hope that you will remember what I'm gonna talk about forever.

I found an answer.

And how can we have better universities and workplaces now?

To do the stock in the walls off actual university is quite nerve wrecking to say the list.

But I promised my mom, who is also a university professor, that she won't be ashamed by her daughter.

I come from a very from a very small town in the western Ukraine with the long name Yvonne.

A friend keeps and to give you an idea on what kind of their own it is, it's actually everyone says hi to each other on the street.

Even if you don't know the people, they will just say hi to you.

In fact, I just returned a few years, a few days where I spent and everyone was still saying hi to each other.

My neighbors would come and greet me for my birthday.

This feeling ever very close knit community was with me throughout my entire life.

Time's passed and I moved cities.

And I leave right now in Kuala Lumpur on dhe, Honestly, to be very honest with you, the feeling of community diminished and become became smaller.

And it's no wonder because the most recent research on the CDs on especially big cities confirms that the idea of home becomes less permanent and more transient.

We no longer think off our homes a self expression.

We look for this feeling somewhere else.

Maybe it's our university like we are all here today.

Or maybe the solo workplaces.

They say that in the past, the jobs were about the muscles.

Right now they're about the grains.

In the future, they will be about the hearts.

And because this has been said by the director of the London School of Economics, it gives me a lot of hope that we are on the right path to read.

To reach that.

If you visit any off the book store in KL, you will see that every second book on relationship is about belonging, loneliness, empathy.

The social connection is the number one salt for the trauma, for the pain for the hurt that we experienced.

Yet our universities don't talk about laugh.

They don't talk about belonging.

They don't talk about empathy.

Instead, beauty just to be perfect to reach high scores Thio to be the best on at the end to lend the perfect career today.

I believe we have all have the right and the opportunity to change it.

And maybe it's gonna be that we will have to celebrate on the same level as we're celebrating high performance and achievements and innovation.

We should be celebrating love, caring and an empathy.

The same as we are celebrating the high achievers.

We should be celebrating the healthy teams.

Business shouldn't be on Lee.

I shouldn't be a zero sum game.

It should be a community, some game.

And I believe and it's been already my mission for so many years.

To make sure that people are the same at the workplace is as they are their homes.

In fact, they would bring their hearts to whenever they are or maybe any other institutions.

I became fascinated by the work off this man.

Does anyone know who he is?

No one knows.

And this is Ah, the name of this man is Martine.

No book.

He is the famous biologist, an evolutionist all his life.

She dedicated to studying on what is actually causing the evolution is the fact that he had been told that only the strongest survive is it true, he manages to confirm that not only the strongest are the driving force off the evolution and not mutation as well.

In his study, he confirms that corporation is the driving force of the evolution in his words, as he says.

But the nicest guy finished first.

This also closest me to think about my own story because I'm standing here today is actually a hard work as a thing and as they find a generation off a Ukrainian family who survived many, many hard things.

In fact, just two generations ago there was a World War two in Ukraine, and there was the most horrible famine that we could experience.

Yet my family managed to survive it and actually appeared to be quite well after that.

And when I asked my grand mom, what is what is that?

Help them?

What is the reason?

In her words, she calls it the help and support and the RAV off her friends, family, neighbors or, in other words, it's corporation.

So me being a true HR professional and I like to create different guides, I take her words I take her advice and turn it into play book, the one that I want to share with you all today and the first page of this playbook will be trust spent spending the spending, the summer holidays.

It was my grandma in the village.

I noticed that people are don't close the doors to their houses.

And it was a very common thing for me until I realized recently that people have such a big rebel of trust that they never calls their houses.

So whenever, if you need an any, maybe an instrument that you don't have any want one the borough of its from your neighbor, you can walk in, borrow it and return it.

Or maybe you don't have an ingredient to your soup.

You can go to your neighbor house, bake it, use it and return back again.

That's how they leave.

The feeling of trust in that community is so overwhelming that you even stop noticing it.

If you arrive at six cm to my hometown, there will be only a few places where you can eat a really good food, and one of them is called or been space.

Where, besides having a good food.

It's well known to the fact that it was started by 1000 active citizens who each collected $1000 and created and built a public restaurant and now 80% off its profit goes into a community back beat educational, musical, arts, educational or any other projects that the community thinks the city needs at this point of time.

And this idea became very, very popular to the point that it's now being opening in Germany and us.

It's also now in the capital.

Trust is something that requires a lot of hold your ability from all of us.

It requires vulnerability from the organization's.

It also requires vulnerability and permission and responsibility from all of us.

I would like us to experience today the trust By doing this little experiment.

I would like each of you to take a phone out of your pocket.

Can I have my phone?

Please?

Take your phone.

Take out of your pockets, unlock it and press it to the person on your left.

How does it heal if you strange?

Right?

Someone is holding the most precious.

They die.

Oh, you're sm eyes only.

What's up?

Messages?

Your notes are there, right?

It's a very vulnerable moment now think about to the person who is holding the phone.

You actually feel massive.

You will feel have a very high level of responsibility for the things that you're holding in your hands.

I believe that the trust became such an important currents in our days that he drives economy.

Think of Airbnb.

Think of urban be on how they built their business model.

Okay, you can now return back.

I feel that it's very, very awkward.

But you did it.

That's great.

The thing about Airbnb if you are a host, you are arriving someone to enter your house and you actually showing some of the most vulnerable parts of your house.

You showing your bedroom you're showing a bathroom.

I think about it and you're okay with that And someone is entering your space and living there.

This is the level of trust that is actually driving right now.

Ah, world and our economy and we should be celebrating that This how this moves moves me to the second page of the playbook and that is rich culture and traditions.

I think I was able thio to connect to as many come countries and nationalities s possible because I can identify myself with my own culture very well.

Five years ago, we at mind value where I work.

In fact, this 55 fortified nationalities at the moment we created something that we call called the Court of Awesomeness.

In the regular company, it's a code of conduct.

Think off it and usually an HR department with created sign it and hide it somewhere so no one sees it.

We decided to go completely different path.

It's not only was go created by the team, entire team contributed to each line here.

It also used everywhere.

It's public everyone can question it at.

Everyone can rewrite it.

In fact, when the time has come to write it again, we saw people coming to us and crying the safe.

Please don't change it.

So I argued today to asking your organization's How do you operate?

How do you define your culture?

What are the rules that you created that are so well known and written and passed through the generations?

I was lucky to be a part of this organization, both iceberg, uh, for many years and and it's It's such a unique organization.

It's its own way.

It really exists for around 80 years, and the interesting thing about them is that every year it's changes leadership on every level.

International, national, local.

Can you imagine any organization that changes their managers every year?

I didn't need any such before.

I met Isaac, and they do change it, and they're able to do it only because they have a very strong culture and rituals.

But our past three generations, over and over again.

Culture matters because you will come back to it when times are tough and they're good times and rituals.

Will will be something that will make the community to come back to it over and over again.

This leads me to the to the third and final page of the playbook on, but this capitalism is a team work.

When the Soviet Union collapsed in 1989 my family's finances collapsed with it.

I remember the times when there was no electricity because we couldn't.

We didn't have money to pay for the electricity and we would be sitting in the kitchen.

Four of us, my sister, me and my parents and the only rock Cherie that we would be sharing would be a piece of dark of chocolate that we would be just I didn't want to finish because it was the only thing.

Luxurious thing that we would eat at the day.

But there were so many stories.

There were so many connections made on those most difficult times.

That was the head was my neighbors and friends and family.

My family managed again as same as my grandma.

They managed to come well off and crushed this hard times.

If you were in trouble, would your company come to support you?

I think of it.

If you were in trouble, would do you know that your company would come and support you in those difficult times?

And would you do the same if you were in trouble?

Would you do the same for your company or for your university?

For the employees of the company, Lincoln Electric, the answer is absolutely yes.

For Red East, 70 years of its existence, it has never write off any single employee.

Um, because when times are tough, everyone gets to burn to share the burden beat issue, starting actually, in fact, from the CEO and ending with someone at the entry level position.

We must think of the community as the way thio to experience the teamwork that we might not experience in our universities or workplaces, because when times are tough, the only thing that will give us trying back is our community.

I argue today to come back to go back to your work, places to go back to your universities and start emphasizing the trust.

Start implementing the culture that is reach of traditions and rituals and some things that the only unique to Ume on ghastly act as a team and stand here today as the product of a past generation off Ukrainians who ran things in their lives through love and care and support.

I truly feel that I stand on the shoulders of the giants and because of that mindset, because of this believe that I have in me, I've come to realize that actually helped me to get an amazing education to travel the world just to be a nice IQ.

I work in business right now.

Er this have shaped me who I am and help me to become who I am.

And so can you.

I ask you today to start thinking off your workplaces and universities as healthy communities, and I believe was that we can change so much.

And it's not gonna be only for you.

It's not gonna be four individual, but also for collective was that Thank you very much.