MynameisJamesHoffmanonsince 2000 for I havebeenwritingonline, Jimsaid, Notcalmthatcoffeeinthattimefrom, say, 2004 till 2015.
Itcovered a periodtimeinthecoffeeindustrythatwaas, incrediblycreativeonSwordexplodeinpopularityaroundtheworld.
What I wantedtodowastakethebestofthat, writingthebestofthehundredsofpoststhatoverthattimehundredsofthousandsofwordsandcompileitintojustonebook, organizeitproperly, structureitproperlyandmakeitinto a thingworthreading.
Andthat's what I'vedone.
I workedwithindependentpublishingagentinLondoncalledWhiteFolks, andtheyhelpedmeworktogetherwithcoverdesigners, editors, proofreaders, peoplewhocouldhelpmeturnthisintosomethingspecial.