It'llnotifyyouthatit's yourdesiredtemperatureanditwillholditatthattemperature, thatseems a littlebitridiculous.
And I canalreadyhearyoutellingmehowniceitiswhencoffeecoolsdownandyoucanenjoyalltheflavors, alltheMaurandlettingcoffeecoolis a goodthing.
Whywouldyouwanttoheatit?
Don't Thermosisalreadyexisted.
Whatiswrongwithme?
Whywould I spend £80 ofmyownmoneyon a coffeecuplikethis?
Thoseare a lotofquestions, andfrankly, I was a littleskepticalofthis.
Atthestart, I putoutonTwittertoseeifanyonehadonewhattheirexperienceswhereandwassomewhatsurprisedwhentherewas a universalpositiveresponsetoit.
Butatthatpoint I hadtopullthetrigger.
I hadtobuyoneon.
I'llbehonest.
Onlyoneofthesewillmeanthatyourcolleagues, friendsandlovedoneswillmockyoumercilesslyforowninganincrediblyexpensivesmartmugthatholdscoffeeat a particulartemperatureofyourchoosing.
So I'llgiveyouthemomentwherethiswentfrombeinganamusingnoveltyonexcessoftheInternet, ofthingstobeingsomething I wasquitegratefultohaveonmydesk.
Nowthis.
I thinkthishas a specificaudience, whicharepeoplewhooftenworkatdesksandareeasilydistractedbystuff.
Andthat's me.
I'llbehonest.
I oftenworkat a desknotalways, but I amveryeasilydistractedbylotsofdifferentthings.
Letmesetthescene, I saidinmydesk.
Someonecameinandpouredme a mugfullofffiltercoffee, anditwas a previewroast, a kindof a testdevelopmentroastof a newcoffeethatwasprettyexcitedtotasteandtheywantedsomefeedbackonitanditwasdoingtodrink.
I wasworkingaway, andthen I gotcalledoutofwhere I wasworkingtogoanddosomeotherstuff, andittookwaylongerthan I expected 10 15 minutes, and I camebackand I satdownand I was a littlesadbecause I hadmissedreallythatkindofpeakmomentforcapturingflavornoteswhereit's nothard, butit's certainlynotcold.
Andyet I reachedacrossgrabbedmycupandthereitwaasthisperfecttemperaturecupofcoffeejustsatwaitingformehadnotparticularlydegradedinthe 10 or 15 minutesthat I'vebeengone, eventhoughithadbeenactivelyheated.
Butithadbeenverygentlyverylightlyheated.
Ittastedgreat.
I reallyenjoyedit.
And I hadthismomentoflike, Wow, I'm gratefultoownthisnow.
Thisis I knowthisis a littleabsurd.
It's all a littleabsurd.
I kindofgetwhypeoplewhobuythesecometoreallylikethem.
Now, ifyou'resomeonewhohasthetimeandspaceandenergyandworkflowinyourlife, too, tobrew a deliciouscupofcoffeetositdowntofocusonit, captureitatitsperfectmomentintimeandtemperatureandenjoyit.
I envyyou.
I amnotthatperson.
I live a lifefullofdistractions, Soit's alltooeasyformetomissmyfavoritemoment, andthat's kindofsadnow.
Thishassavedthatmorethanenoughtimesin a week.
Formetofeellikethiswas a goodidea.
Nowthisreallyisonlygonnaliveon a desk.
It's batterypoweredrightsothewayitworksisitchargesonthislittlesourceoftypethingthatispluggedinto a wallsocket.
So I suspectthisdoesn't liveinpeople's houses.
Really?
I suspectthisliveswherepeopleworklast, I think a coupleofhours, dependingonhowhotyouwantyourcoffeetostay.
There's a littlechartthattheygiveyouwhenyoubuyoneofthese.
Secondthing, youactuallylose a reasonableamountofcapacityinthemugtothebatteryandtheheatingunit, soitlookslike a decentsizedmug, butit's actuallyquite a bitsmallerontheinsidethanyouthinkitis.
Capacityisnot a hugeissueforme.
It's thatmomentwhere I pickitupand I think I havemorecoffeethan I do.
Andthen I find I don't and I'm sad.
I don't liketofeelsadoverthingsthatstupidisnothavingenoughcoffeeinmycoffeecup, soitwilltrickyounowandagainintothinkingit's fullofthanitisthisone's black.
I haven't hadthislongenough, but I havereadthatsomepeople, possiblywithearliermodels, hadissueswiththeinsidecoatingflakingoff.
So I said, Thathasn't happenedtome, butitissomething I willbepayingattentiontoandworryingabout.
Inevitably, there's anapp, andtheappis a littleoverengineered.
I'm notgonnalie.
I doquitelikehaving a littlenotificationappeartotellmethatmycoffeeistheperfecttemperaturetodrink, andthecontrolwheelinsidetochoosemytemperatureisverysimpletouse.