Hi, how are you?

Doing good.

What do we got?

I have an unused 1961 Sugar Smacks cereal box.

COREY: All right.

That's Quick Draw McGraw, right?

Yes.

Who's that one?

Huckleberry Hound.

COREY: Huckleberry Hound.

It was simple advertising.

If you bring a kid down a cereal aisle

and he sees his favorite cartoon character

on a box of cereal, that's the box of cereal he wants.

That's what got me when I was a kid.

The toys that were inside, that's what really prompted me.

COREY: Oh yeah.

Me and my brother would fight over the toy.

I have the cereal box because I'm a collector

of Hanna-Barbera items.

I collect many things from Hanna-Barbera, including

lunchboxes, cereal boxes, toys.

I've had this cereal box for 15, 20 years.

There's no sentimental value to me.

It's just another thing that I collected.

COREY: This is really cool.

Kellogg's is a really, really strange and interesting

company.

There was John and William Kellogg.

Eventually the brothers split up.

William was more interested in making

money and selling cereal.

He came with the idea to start marketing more to kids.

He's the one that started putting sugar in cereals,

putting cartoon characters on there--

you know, Tony the Tiger.

You know, those were ideals that he came up with.

So I just don't understand how you get an unused cereal box.

Well, what it is is I think it's called a flat.

It's usually from an advertising agency who made it,

and they keep a sample of it.

COREY: OK, so what else do you know about it?

It's printed in 1961.

COREY: OK.

It's pretty collectible.

There's a pretty big market for cereal-box collectors.

There's also Hanna-Barbera collectors.

Yeah.

So what are you looking to do with it?

Sell it.

How much are you looking to get?

$500.

OK.

$500.

This really isn't my game here, man.

Would you take $100?

No.

What's the lowest you'll go?

$400, but these things go for $600, $700, $800 easily.

Well, my man, unfortunately it don't look like we're

going to make a deal.

Hopefully you can find one of those $600 people for it.

Thank you.

I planned on putting the cereal

box back in my collection. $100 is way too low.

He really flaked out on the price.