Name: ウェブサイトがターゲティング広告をどのように使うか｜FT (How websites use targeted adverts | FT)
Uploaded: 2021-01-14T09:42:18.000Z
Duration: 1 min 55 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

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Ad tech is the business model that underpins the internet.

Most websites and apps may be free to use,

but they make money by displaying digital advertising

An entire industry has grown up around auctioning and targeting

using data collected about each and every user.

Whenever you visit a website, your computer

can send out personal data to thousands of ad tech companies.

They take the information and use it to bid for the adverts

Billions of bid requests are made each week in the UK alone.

Europe's entire digital ad market hit 55.1bn euros

But Europe's new privacy law, the General Data Protection

Regulation, has put the industry under a spotlight

because of the troves of personal data it trades.

And not just between the website and an advertiser,

A damning report from the UK data protection regulator

found that the ad tech industry was breaking the law

in special category data which requires our explicit consent.

The regulator has given the ad tech industry six months

Can it legally continue to auction off our personal data,

or must it change its ways to be more transparent

and to minimise how much data it collects?

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ウェブサイトがターゲティング広告をどのように使うか｜FT (How websites use targeted adverts | FT)

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