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  • St. Patrick's Day

  • is one of the most globally celebrated Saints days.

  • Across the world, there are

  • green festivities on March 17th,

  • as far and wide as Japan, Argentina, and Russia.

  • St. Patrick's Day is widely celebrated

  • for a number of reasons.

  • The most significant being Irish mass-migration.

  • There are approximately 70 million

  • people on Earth with Irish blood.

  • Emigration has been part of Irish history

  • since at least the Middle Ages.

  • But it peaked during the Irish famine of the 1840s.

  • A quarter of the population left seeking new lives,

  • mostly in America, the United Kingdom,

  • Canada, and Australia.

  • Surprisingly, St. Patrick's day,

  • as we've come to know it, was invented in America.

  • In 1762, Irish soldiers marched through New York City,

  • beginning the traditional St. Patrick's day parade.

  • Today, parades are held in many different countries

  • with revelers downing 13 million pints of Guinness.

  • But there's another secret to the

  • success of St. Patrick's day.

  • Irish pubs.

  • It's estimated there are 8,500 Irish pubs around the world,

  • from Nepal, to Dubai, and even Mongolia.

  • The deluge of drinking establishments is thanks,

  • in part, to Guinness, who in the 1990s began exporting

  • its concept of the Irish pub around the world,

  • providing designs and advice to aspiring publicans.

  • And, if they wanted it, even shipping them a pre-built bar.

  • In the past 25 years, Guinness has helped

  • open pubs in more than 150 countries around the globe.

  • The Irish government is trying to capitalize

  • on the country's growing fame.

  • This year, its ministers will travel

  • to over 50 different nations and cities

  • to promote their country.

  • And it's working.

  • Brand Ireland is now one of the

  • fastest growing nation brands in the world.

  • Sláinte!

St. Patrick's Day

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B1 中級

セントパトリック・デーが世界的に有名になった理由|エコノミスト (Why St Patrick's Day went global | The Economist)

  • 45 2
    Li Chia Hung   に公開 2021 年 01 月 14 日
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