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  • (upbeat music)

  • - [Announcer] Joanna Stern is trying to go big on TikTok.

  • If you're tired of not knowing what TikTok is,

  • then you'll love watching this clout-chasing millennial

  • get to the bottom of the world's hottest app.

  • - You're not gonna be famous if you don't do this.

  • - [Announcer] What's a TikTok mean?

  • What's a banger?

  • What's #FYP?

  • Try not to #cringe.

  • - [Joanna] Yeet!

  • - [Announcer] In this installment of

  • "I, a Millennial, Tried to Make a Viral TikTok, a Banger?"

  • (groans)

  • - The reason I'm doing this is because

  • I want to be TikTok famous

  • because if you're not TikTok famous in life,

  • what, really, are you?

  • Old, I guess, which is what I am.

  • A week ago, I set out to make a viral TikTok

  • and discovered the world of TikTok memes.

  • - [Boy] I heard if you give your dog an egg,

  • they know how to be super fragile with it,

  • so, Cash, here you go, want to open your mouth?

  • Wow.

  • - But, before we get to that, TikTok.

  • I wasn't rolling.

  • TikTok is very hard.

  • Browser, don't eat the raw egg, don't, stop.

  • TikTok is the video sharing app killing, sorry,

  • dominating the lives of every teenager right now.

  • It's all about making, watching, and sharing

  • 15 to 60 second videos, most with music.

  • Open the app and you're in the for you feed.

  • This is an endless feed of videos

  • the algorithm thinks you'll like.

  • Keep swiping up and you get more and more and more

  • and more and more and more and more videos.

  • It's incredibly easy to make your own video

  • and add music to it.

  • That means so many dancing and lip-syncing videos.

  • But TikTok is much more than that now.

  • Memes are central to TikTok

  • and I blame them for why I got completely hooked on the app.

  • A meme is really anything that spreads on the internet

  • and that is iterated on or re-interpreted.

  • On TikTok, a meme can be a song, a dance, a filter,

  • even a hashtag that lots of people start to post.

  • But I just had to find out.

  • How do you make a viral TikTok?

  • (phone ringing) Or what the kids call a--

  • - Be a banger on TikTok.

  • - Absolutely sheer bangers.

  • - Bangers, in my opinion, because they got

  • millions of views and yeah.

  • - A banger is like...

  • It's like--

  • - It's like a hit. - Yeah, like.

  • - Yo, that's fire, that's a banger.

  • - That's a banger, yeah, like.

  • - [Joanna Voiceover] Just learning

  • what a banger was wasn't enough.

  • I needed to learn how to make one.

  • - See what's trending, like you want to go

  • to the for you page, you want to look at

  • what everyone is doing and see what's popping, what's in.

  • - Honestly, I think that the more relatable it is,

  • the better it is because,

  • yeah, I just think if people relate to it,

  • they're gonna love it, they're just gonna eat it up.

  • - It's the simple stuff that go viral.

  • It's more about what caption you put.

  • The video could be trash,

  • if your caption's good, the video's good (laughs).

  • - So with that, I set out to make som TikToks of my own

  • by joining a couple of different memes.

  • So a thing I think is very funny on TikTok

  • is people are making their own shoes

  • and they're pairing the video with Iggy Azalea's "Work."

  • Walk a mile in theses Louboutins

  • - So I'm making AirPod heels

  • with the most advanced tools you could possibly get.

  • All my credibility is going down the drain right now.

  • Now I need to set up the shot of me walking.

  • Okay hit video, hit record.

  • Okay.

  • Okay.

  • I'm gonna strut it.

  • Walk a mile in these Louboutins

  • - Feeling really nice with these.

  • I'm thinking about wearing them to the next Apple event.

  • (light music)

  • Within a few hours of posting it,

  • I had a hundred new followers and 600 views.

  • But a far cry from a banger.

  • These ones look nice.

  • Come on.

  • I tried a few other popular memes while I was at it,

  • like where you give your dog a raw egg

  • and another where you put Mentos in Diet Coke.

  • Ah.

  • Those didn't exactly take off.

  • No!

  • How are you supposed to get it in and then close it?

  • I had to try something else.

  • And I'd heard about collabing.

  • He just wants to lick it.

  • So I went to the pros.

  • I headed to Trenton, New Jersey to meet the Splash Twinz,

  • two 17-year-olds who have 2.6 million followers on TikTok.

  • - I'm Shellie. - I'm Ona.

  • - I'm Shellie. - I'm Ona.

  • - I'm Shellie. - I'm Ona.

  • - How often do you TikTok?

  • (laughs) - A lot.

  • That's most of our day. - Yeah.

  • - [Ona] Like, I'll be in class,

  • I'm not doing anything in class,

  • I'll just be in class with my AirPods in,

  • just scrolling through TikTok.

  • - The only time we're not on TikTok

  • is during basketball practice,

  • which is from 2:30 to 4:30.

  • I mean, school, too, in class, we're like,

  • if I've done my work-- - Yeah.

  • - I scroll through TikTok.

  • So we find ideas for lunch so we can make videos at lunch.

  • - [Joanna] You think we can make a banger?

  • - Yeah. - Yeah, we can make a banger.

  • - We can make a banger here, right now, today.

  • - Shellie and Ona told me that the music

  • is core to the dances they pick.

  • (light music)

  • - [Shellie] So the try part, so when you put this leg out,

  • this arm goes like that.

  • (light music) - Okay, whoa, whoa.

  • - So this is like, one, two, and then go back.

  • Yeah, yeah. (girls laughing)

  • - They're so supportive and nice.

  • I just, let's keep repeating it, I'm so sorry.

  • That's repetition of that.

  • After an hour, I finally had it down.

  • (light music)

  • (laughing) I think that was it.

  • - Yeah, me too.

  • - [Joanna] I posted it and thanks to

  • the Splash Twinz's following,

  • I got 500 views in the first hour or so.

  • - [Shellie] That's good.

  • - I hearted already.

  • That tapered off and it hit about 1500 views

  • in the next few days.

  • I also grew my follower count to about 500.

  • It's all one big cycle.

  • A meme takes off, you riff on it and post your own,

  • you keep checking the app for those

  • likes, shares, and views,

  • and then TikTok feeds you more memes in your for you page

  • that you're probably gonna want to join in on next.

  • It's been a week.

  • I made a lot of TikToks.

  • I made zero bangers.

  • But I learned a lot along the way

  • and the biggest thing I think I've learned is that

  • TikTok really perpetuates or accelerates the meme cycle

  • and it hooks you, big time.

  • - [Announcer] That's it for this installment.

  • Tune in next time, where Joanna Stern learns about

  • another thing teens are doing.

  • - Down, yeah.

  • - Yeah. - So ready, set, go.

  • That's the whoa.

  • - That's the whoa.

  • Yeet. (girls laughing)

  • - [Shellie] Great.

(upbeat music)

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バイラルTikTokを作る方法(または少なくとも試してみてください)|WSJ (How to Make a Viral TikTok (Or At Least Try) | WSJ)

  • 17 1
    day に公開 2021 年 01 月 14 日
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