字幕表 動画を再生する 英語字幕をプリント Sustainability, Corporate Social Responsibility (CSR) and “Green Business” are key topics of discussion in Government and around the board tables of big business, but what do they mean and are they relevant to small businesses? Concern about the social and environmental impact of businesses is increasing. We're all being urged to use less energy, to reuse and recycle, and to 'go green'. We're urged to think about the well-being of our employees and to take care how we choose our suppliers. We're asked about how involved we are in our local community and what we're doing to 'give something back'. And at the same time we're trying to grow our business and make a profit. It doesn't have to be daunting. Ultimately CSR is about running your business in a responsible, professional and sustainable way. It's about developing and maintaining good relationships with everyone you deal with – employees, customers, suppliers, investors, funders and the community in which you operate. The benefits are wide-ranging and it can have a very positive impact on your profile and profitability. CSR involves 4 key areas that describe the scope of a business's responsibilities. These are Economic, Ethical, Legal and Discretionary. All four areas apply to all businesses and some issues within each of the areas, such as being a good employer, are important to all businesses, regardless of size or type of business. Other issues may be specific to certain types of business and only apply in those cases, for example, particular legislation may only affect a certain sector. CSR is about embedding key principles and practices into your business – and there's no better time to do this than when you're starting the business. Small businesses by their very nature are flexible, creative and innovative. Restricted budgets and limited resources mean that they are always looking for new and different ways to achieve more with less. Positive CSR action is always likely to bring benefits and small businesses often see those benefits and the impact of their actions in this area much faster than larger organisations.