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  • - Have you considered Kindle Direct Publishing

  • for getting your book onto the Amazon Marketplace?

  • Are you wondering, is Kindle Direct Publishing worth it?

  • Well, we're gonna discuss that in today's video,

  • so make sure that you stick around.

  • (upbeat music)

  • This is Self-Publishing with Dale,

  • where you learn to publish books that sell

  • and build an unstoppable brand.

  • Have you published on Kindle Direct Publishing?

  • If so, would you recommend it to others

  • to do so as well?

  • Definitely leave your thoughts inside the comments.

  • I'd love to hear from you.

  • Stick around to the end,

  • because I'm gonna share with you

  • why or why you wouldn't want to publish

  • through Kindle Direct Publishing.

  • Also, I'm gonna equip you with

  • just the right resources and tools to start absolutely free.

  • But first, what is Kindle Direct Publishing?

  • Kindle Direct Publishing, also known as KDP,

  • is a platform that self-publishers

  • are able to put their books up onto the Amazon Marketplace,

  • and this actually started back in late 2007,

  • but really started to flourish right around 2013 to 2014

  • in the big Kindle gold rush and boom.

  • Today, KDP fulfills e-book sales and print book sales,

  • but how exactly does KDP work, anyway?

  • Well, authors prepare their work in advance

  • where they'll upload it through e-books or print books

  • on the Kindle Direct Publishing dashboard.

  • It's just as simple as getting all the things dialed in.

  • So, you're gonna need to come with your own cover,

  • you're gonna need to come in

  • with your own manuscript that is fully formatted,

  • and all of your metadata.

  • This includes knowing your title, your subtitle,

  • your series name, of course, your author name,

  • any relevant keywords,

  • as well as a dialed-in book description

  • of what readers can expect.

  • Of course, keep in mind what is going to be

  • the price point of your particular book.

  • Stay with me for just a moment.

  • When it comes to royalty and the pricing structure,

  • because it gets a little hairy, so just stay with me.

  • We're gonna start it out at the 35% model

  • when it comes to e-book sales.

  • This is at the lower end of royalties,

  • and in fact,

  • it's probably the lowest you're gonna get anywhere

  • when it comes to, say, print book or audiobook.

  • 35% isn't terrible by any stretch,

  • and especially if you're having

  • a traditionally published deal,

  • you may be seeing way less than that.

  • But to get on the 35% royalty structure,

  • you're staying outside of what's called the sweet spot.

  • The sweet spot would be anything below $2.99

  • and anything priced above $9.99.

  • Why is that?

  • Well, Amazon believes that the sweet spot

  • where they see the most sales

  • happens between $2.99 and $9.99.

  • They want to provide their customers

  • with the best experience possible,

  • and obviously set themselves

  • and everybody else up for victory.

  • So, they reward those that stay within the sweet spot

  • with the 70% royalty structure.

  • There is exceptions to the rule,

  • and actually,

  • it has a lot to do with the KDP Select program,

  • which we'll get to in just a moment.

  • Now, what if you're thinking,

  • well, I've seen a lot of books priced at 99 cents, Dale,

  • so what gives?

  • Are people really willing just to take 35 cents

  • out of every dollar for each one of their books?

  • Well, yes.

  • Sometimes that pricing is a way

  • that they're able to get more sales

  • so they can increase their rank in the bestseller ranking

  • of the Amazon Kindle store or whatnot.

  • But if you plan on pricing your e-books, say, above $9.99,

  • that's all well and good,

  • but keep in mind that at the 70% model of, say, $9.99,

  • you're getting about a $6.98 return.

  • With that being said,

  • you're gonna wanna make sure to get the same return

  • if you're gonna do 35%,

  • you're gonna wanna do $19.99 or greater

  • in order to actually match that same level

  • that you would have at the 70% model of $9.99.

  • And then there's the KDP Select program.

  • It's very interesting in that you have

  • a 90-day exclusivity agreement.

  • Now, you don't have to enroll your e-book

  • in the KDP Select program,

  • but there are certain benefits and advantages

  • that come with going into the program.

  • So, remember I mentioned how there are exceptions

  • to the 70% rule?

  • This means that outside of some of the primary regions,

  • like the US and UK,

  • there are a couple of regions that you only get 35%

  • if you're not enrolled in the KDP Select program.

  • By enrolling in that KDP Select program,

  • then you get global reach and the full 70%

  • of all of your sales of that particular book

  • as long as your book is priced between 2.99 and 9.99.

  • And then there is the unfair advantage

  • of using the KDP Select program.

  • Now, I say that with a smile because it's true.

  • You would assume that the words bestseller rank

  • means that it's based on sales.

  • This is not necessarily true,

  • because the KDP Select program

  • actually influences the bestseller rank.

  • So, if you have your book enrolled

  • in the KDP Select program,

  • this means you're allowing Amazon to lend your book

  • to members of the Kindle Unlimited program

  • as well as the Kindle Owner Lending Library.

  • In that program, they borrow the book,

  • they flip through it, they read it,

  • it's kind of like a library is.

  • But for every page that they read it,

  • it influences the ranking of your book

  • in its given categories in the overall Kindle Books store.

  • Here's the deal.

  • You could literally become a number one bestseller

  • without selling a single book.

  • That's why I say there's an unfair advantage.

  • To a certain extent,

  • you can call yourself a bestseller,

  • but it's a rather hollow victory

  • if you're just doing it through page flips

  • of the Kindle Direct Publishing select program.

  • If this still seems a bit ambiguous,

  • I assure you, stick around to the end.

  • I'll share just a little bit more

  • about the KDP Select program

  • and how you can find out more details.

  • Print books, ambiguous and unclear royalty structure.

  • According to KDP print,

  • you're getting 60% of the retail cost minus the print cost.

  • Bear in mind that print costs, obviously,

  • they're not gonna be printing the books for free,

  • and each one of the books' cost

  • is going to be based on the number of pages

  • that are being printed.

  • So, a small book, say, anything underneath 108 pages,

  • is going to be pretty much a static price per printing.

  • Anything above that,

  • they start to charge one to two cents per page

  • and it starts to take away from your bottom line.

  • So, you may look at, say,

  • 60% of a payout of the retail price in the store,

  • but you're not getting that, ultimately,

  • and I typically see right about a 35% royalty

  • of each one of the books, sans the actual print cost.

  • For KDP print, you actually get distribution

  • to a wide array of marketplaces,

  • including US, UK, Germany, France, Spain,

  • Italy, Japan, Canada, and Australia,

  • keeping in mind there are smaller regions

  • that feed off of each one of those territories.

  • So, you're getting a wide, wide reach

  • when it comes to publishing through KDP print.

  • Additionally, something that was over

  • originally inside the CreateSpace platform

  • came over to the KDP print platform,

  • and that is expanded distribution.

  • Well, if you try to reach out to them

  • and get some direct answers,

  • it seems to me that not too many people are very familiar

  • with where exactly expanded distribution goes.

  • I can assure you that what I've found out so far

  • is that expanded distribution includes

  • Ingram Content Group's reach.

  • Now, you may recognize the name

  • from IngramSpark or Lightning Source,

  • because Ingram distributes e-books and print books.

  • So, they feed out to thousands and thousands and thousands

  • of retail distributors online.

  • But it does come at a cost.

  • Expanded distribution,

  • you're sacrificing 20% of that original 60% of retail cost,

  • so you're seeing considerably less.

  • In fact, it's going to be literally about a third

  • of your payout in expanded distribution

  • compared to what you get through Amazon's distribution.

  • Marketing and promotion.

  • Let's start out with the KDP Select program.

  • They actually have built-in features

  • that include the seven-day Kindle Countdown deal

  • that you're allowed to utilize every 90 days.

  • This is only available in the US and UK markets,

  • so essentially, what you end up doing

  • is you're going to put your book on sale

  • for a seven-day period,

  • or you can even make it shorter.

  • You can do one, two, as much as seven days.

  • And it has a countdown clock

  • that will go onto your product page,

  • communicating a sense of urgency.

  • Let's say for instance you have your book

  • normally at $9.99.

  • It can drop down to, say, 99 cents for a 24-hour period

  • or as much to seven days.

  • And it can even go in increments.

  • Here's the beautiful thing

  • when it comes to Kindle Countdown deals.

  • They will actually showcase your book

  • in a separate page, in a separate category,

  • and especially if your book carries a lot of sales already.

  • They're gonna showcase that.

  • I've seen many, many great Kindle Countdown deals

  • with some of my own books,

  • and they've proved to be very advantageous

  • to exposure for my book.

  • You can get hundreds and hundreds of downloads

  • if your book carries enough relevancy

  • within your given category.

  • And the big benefit

  • when it comes to utilizing the Kindle Countdown deal

  • is you get to maintain that 70% payout.

  • I love that.

  • It's really nice that you can drop it down to, say, 99 cents

  • on the Kindle Countdown deal,

  • and you aren't put into that 35% tier.

  • So, be selective when it comes

  • to bargain-basement pricing your book,

  • because you can literally take advantage

  • of the KDP Select program's Kindle Countdown deal

  • through this avenue,

  • as long as you keep that inside the sweet spot,

  • and you have to keep your price at a certain time period.

  • It's eluding my brain right now.

  • Then there's the five-day free promotion.

  • This was utilized a lot for many people

  • back in the Kindle gold rush

  • back in the day of 2013 to 2014.

  • In any event, they would use that five-day free promotion

  • to get their books into more hands

  • and get more reviews on their books.

  • However, there are many people out there right now