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  • [ Music ]

  • [ Applause ]

  • [ Music ]

  • [ Applause ]

  • >> Wow!

  • Thank you!

  • Thank you!

  • Thank you!

  • Thank you!

  • Wow!

  • Thank you!

  • Wow!

  • Wow!

  • Thank you!

  • Wow!

  • Thank you!

  • Thank you!

  • Good morning!

  • It is so great to be in New

  • York.

  • We love New York and it's so

  • great to be here with all of

  • you.

  • You know, New York is home to

  • one of the most vibrant creative

  • communities on the planet.

  • And so it's only natural that it

  • would have a very special place

  • in our heart at Apple.

  • Today, we are especially

  • thrilled to be at the Brooklyn

  • Academy of Music.

  • [ Applause ]

  • This is a historic center for

  • the arts.

  • For over 150 years, it's

  • showcased the work of

  • adventurous and cutting-edge

  • performers all around the world

  • while serving the creative

  • community here in Brooklyn.

  • Apple's focus has always been on

  • providing people the tools to

  • unleash their creativity.

  • That's why we're here today to

  • talk about our most creative

  • products, and of course that all

  • starts with the Mac.

  • [ Applause ]

  • The Mac was the first computer

  • that was designed for

  • creativity, and it's become one

  • of the world's most essential

  • creative tools.

  • We are in awe of the creative

  • things that people do every day

  • all around the world with the

  • Mac.

  • So we made a video of just some

  • of these special people and I

  • would love to play it for you

  • now.

  • [ Music ]

  • [ Applause ]

  • We are so inspired by these

  • people and how the Mac has

  • played such a vital role in

  • their creativity.

  • People love the Mac and they use

  • it to create all kinds of

  • amazing things every day.

  • So it's not surprising to see

  • that the Mac continues to

  • attract so many new customers.

  • In fact, over half of Mac buyers

  • worldwide are new to Mac, and

  • that number is a remarkable 76%

  • in China.

  • We're adding millions and

  • millions of new customers every

  • quarter, bringing our total

  • active installed base to a new

  • major milestone of 100 million

  • Macs.

  • [ Applause ]

  • But what's most important to us

  • is that in survey after survey,

  • the Mac continues to be rated

  • the number one in customer

  • satisfaction -- by far.

  • We are just so incredibly proud

  • of this.

  • Of course, one of the drivers

  • for Mac's high customer

  • satisfaction is macOS -- macOS

  • is the soul of the Mac, with its

  • beautiful and easy-to-use

  • interface.

  • We just released macOS Mojave

  • and it is the best version of

  • macOS by far, and people are

  • really loving it.

  • Great care has been taken to

  • refine the look and feel and add

  • more capability, all while

  • preserving its legendary ease of

  • use.

  • MacOS Mojave brings new features

  • that have been inspired by our

  • Pro users but designed for all

  • of us -- from the new gallery

  • view which allows you to scroll

  • through your files and find

  • exactly what you're looking for,

  • to the dramatic new look of Dark

  • Mode, which helps you focus

  • right on your content.

  • We've got a feature called

  • Stacks, which is a brand-new way

  • to make your desktop clutter

  • free.

  • I really needed this, and it's

  • really cool.

  • And an entirely redesigned and

  • personalized Mac App store.

  • Mac OS Mojave helps our users

  • get the most out of their Mac.

  • Whether they want a powerful

  • desktop experience or the

  • freedom that comes with the

  • portability of a notebook, our

  • customers love their Macs.

  • And they especially love one Mac

  • in particular, one that they

  • take with them everywhere they

  • go and use for everything they

  • do -- and that is the MacBook

  • Air.

  • [ Applause ]

  • When Steve pulled that MacBook

  • Air out of that envelope it was

  • clear that things would never be

  • the same.

  • The MacBook Air's

  • groundbreaking, incredibly thin,

  • wedge-shaped design not only

  • influenced the rest of the Mac

  • product line for years to come,

  • it changed the industry.

  • It had a breakthrough unibody

  • design and new technologies like

  • the first all-flash

  • architecture.

  • And it was the very first thin

  • and light notebook with all-day

  • battery life.

  • MacBook Air truly embraced the

  • notion that less indeed could be

  • more and it redefined the modern

  • notebook in the process.

  • Unlike any notebook that's come

  • before or since, MacBook Air has

  • become the most beloved notebook

  • ever.

  • [ Applause ]

  • It's time for a new MacBook Air

  • [cheering], one that takes the

  • MacBook Air experience even

  • further in the areas that are

  • most important to our customers.

  • And of course, what we all want

  • in a MacBook Air is a retina

  • display!

  • [ Applause ]

  • And I'm incredibly excited today

  • to introduce an all-new MacBook

  • Air with a retina display and a

  • whole lot more -- and here it

  • is.

  • [ Music ]

  • [ Applause ]

  • This is the new Macbook Air and

  • I'd like to bring up Laura

  • Lagrove, VP of Hardware

  • Engineering, to tell you all

  • about it -- Laura.

  • [ Applause ]

  • >> I'm really excited to be here

  • today to talk to you about the

  • MacBook Air.

  • Every part of the product has

  • been redesigned and

  • reengineered.

  • Every detail has a remarkably

  • precise fit and finish and

  • everything you see and touch has

  • been carefully refined.

  • It's absolutely beautiful.

  • [ Applause ]

  • Now, as Tim said, the number one

  • feature customers have wanted in

  • a MacBook Air has been a retina

  • display, but we've made the

  • display better in every way.

  • The familiar aluminum bezel --

  • sorry about that -- the familiar

  • aluminum bezel of the current

  • MacBook Air is gone.

  • The new Air's sleek design takes

  • the display glass right to the

  • edge of the enclosure, forming

  • borders that are 50% narrower.

  • It features a 13.3 inch display,

  • which is the perfect size for

  • such a portable notebook.

  • And when it comes to resolution,

  • we've taken the pixels and

  • quadrupled them, providing four

  • times the resolution for over

  • four million pixels.

  • [ Applause ]

  • So both text and images are

  • sharper and more detailed.

  • And with 48% more color, those

  • images are more lifelike than

  • ever.

  • All of this comes together to

  • give the new MacBook Air a

  • retina display we know our

  • customers are going to love.

  • And even with this narrower

  • border design, we were still

  • able to keep the FaceTime camera

  • at the top of the display, which

  • is exactly where you want it

  • when making a FaceTime call.

  • And now, with the Group FaceTime

  • feature in macOS Mojave, you can

  • invite all of your friends to

  • the conversation.

  • Now next, the MacBook Air has

  • another new feature that

  • customers have been asking for,

  • and that's Touch ID.

  • [ Applause ]

  • So now, with just the touch of a

  • finger, you can unlock your

  • MacBook Air, buy something cool

  • on Apple Pay, or use Touch ID

  • with a third-party app, like

  • 1Password.

  • With a durable sapphire crystal

  • surface, we've put the Touch ID

  • sensor right into the keyboard.

  • And to enable Touch ID, the new

  • Air comes with Apple's T2

  • Security Chip.

  • T2 features a secure enclave

  • which protects Touch ID

  • information, but it also ensures

  • that software loaded during the

  • boot process has not been

  • tampered with, offering the Air

  • the most secure boot process of

  • any notebook.

  • T2 also features an SSD

  • controller which has automatic

  • on-the-fly data encryption,

  • offering the most secure storage

  • of any notebook so you can feel

  • confident that your files and

  • data are safe.

  • In addition to security, T2 has

  • a whole host of other features.

  • It has a redesigned system

  • management controller.

  • It has an audio controller which

  • delivers wide stereo sound and

  • an always-on