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  • - This song now isn't even a song to me anymore.

  • It's just the #InMyFeelings challenge.

  • It's such a meme now to me.

  • - When he brought the whole Degrassi team in here,

  • like, that just shows roots.

  • ♪ (industrial intro) ♪

  • - (Drake) Kiki. - (Kiki) What?

  • - Ah, it's my man Drizzy right here. It's Drizzy.

  • - (Drake) Kiki. - Do you love me?

  • - (Kiki) What? - (Drake) I'm saying, girl, what's up?

  • - Oh. (chuckling)

  • I don't listen to Drake.

  • - (Drake) I've been texting you all day.

  • You've been ignoring me. - He's so cute.

  • - This is the Drake "In My Feelings" music video, right?

  • - (Drake) I'll do anything you want. I promise, girl.

  • - (woman) Hello? - (Kiki) Ma!

  • - (mom) I want you to get your Jordans off my walkway.

  • - (Drake) Yes, ma'am. - Yes, the mom saves the day!

  • - (mom) This is not a-- - I love this extended intro.

  • - (mom) Carry your ass on home now. - Wow, Drake is not for me.

  • And he hasn't even started singing yet.

  • - Oh, and he's back.

  • Kiki

  • - (Drake) Look, tomorrow night, I'm doing something,

  • same spot we always at. I want to see you there.

  • That's all I--

  • - (mom) Now I know the whole neighborhood heard me,

  • so you have to have heard me, too.

  • - (Drake) ...my contact lens. - (mom) Excuse me?

  • - (Drake) I can't see outta one eye. - Yeah?

  • - (mom) Good night, son. - She's so savage.

  • - ♪ Gotta be real with it, yup ♪ - Hey, hey.

  • - ♪ Kiki, do you love me? ♪

  • Are you riding? ♪

  • - Oh, my god! I love this!

  • - ♪ Are you riding? ♪

  • - Oh, my god! This song.

  • - This song now isn't even a song to me anymore.

  • It's just the #InMyFeelings challenge.

  • It's such a meme now to me.

  • - Now, I'm tired of everybody doing the challenge.

  • The challenge's getting a little played out.

  • - ♪ Look, the new me is really still the real me

  • - It's not a Drake music video if we don't got the girls twerking.

  • - This is gonna sound horrible.

  • To me, these kinds of songs all sound the same,

  • so I don't really know if I've heard it before.

  • - ♪ Two bad bitches and we kiss' in the Wraith

  • - Yeah, no. Good lord!

  • - Who's that?

  • - Who is that, by the way? I am I supposed to know her?

  • - ♪ ...code-code to the safe-safe

  • - I absolutely love this music video.

  • - It is kind of a fun music video, though.

  • I'll give it that.

  • - Oh, my god. That was awesome.

  • - The song went so viral.

  • It's like, of course you gotta put it in there.

  • Good job, Drake.

  • - I don't know. I wasn't blown away

  • by the song or the music video.

  • It kinda felt like I've seen stuff and heard music like this before.

  • - ♪ Tay Keith, [bleep] these... ♪ - "Nonstop."

  • Okay, so these must all be singles from his newest album.

  • - Oh, he got video to this now? Off his Scorpion album.

  • - ♪ Bodies start to drop... ♪

  • - It has a cool energy. It's all live.

  • - ♪ This is a Rollie, not a stopwatch

  • ♪ [Bleep] don't ever stop

  • This is the flow that got the block hot

  • - I would go so crazy if I was in that audience.

  • - I was able to go from "Kiki," like all bouncy and vibey,

  • and then he's just like mosh pit and ooh!

  • - ♪ I'm a bar spitta ♪ - God.

  • - ♪ I'm a hard hitta ♪ - Ugh.

  • - ♪ Yeah, I'm light-skinned, but I'm still a dark [bleep] ♪

  • - I love the bass.

  • I still wouldn't-- I just don't-- I just don't listen to them.

  • - ♪ This is a Rollie, not a stopwatch

  • ♪ [Bleep] don't ever stop

  • - That beat. That beat hard, I'm telling you.

  • - The beat is-- mmm!

  • It makes you want to bop your head.

  • - ♪ Money for revenge, man

  • That's hardly an expense ♪ - Hell, yeah.

  • Dude, it's just so good. It's just so, so good.

  • - ♪ I like all the profit, man

  • ♪ I hardly do percents

  • ♪ I don't do that [bleep] ♪

  • ♪ A big part of me resents

  • - Like, it's not-- his voice is not good.

  • - ♪ ...when I started in this [bleep] ♪

  • They see what I got and... ♪

  • - The beat's not that creative. It's just basic.

  • - ♪ [Bleep] what they got goin' on

  • ♪ I gotta represent (ayy) ♪

  • - Yeah, that beat. That beat is hard right there.

  • - I used to think he was just this really dorky kid

  • from Canada who was trying really hard to act tough,

  • and I just felt like he had no street cred,

  • but he's a really good rapper.

  • - I just feel like I can't really relate to him.

  • I want to be like, yeah, your lyrics move me,

  • but they don't really move me as much as other rappers.

  • - (FBE) Okay, last one. - Please let it be the Degrassi one.

  • Yes! (laughing) [Bleep] love Degrassi.

  • - Is he gonna hop in the wheelchair?

  • - I remember when he first started rapping,

  • my daughter's like, "Hey, that's the guy from Degrassi."

  • - ♪ I'm workin' on dyin' ♪

  • ♪ I'm upset

  • Fifty thousand on my head, it's disrespect

  • So offended... ♪

  • - What is he upset about? I'm confused.

  • - I just don't understand what he's upset about.

  • Look at him. He's dressed to the nines.

  • - ♪ Got a lot of blood and it's cold ♪ - Ah!

  • Boy looks like a business man out there.

  • - His voice is like nails on a chalkboard.

  • - ♪ ...women that I know ♪ - (imitating scraping nails)

  • - ♪ Can't go fifty-fifty with no ho

  • - (gasping) Oh, shoot! (laughing)

  • - ♪ I'm supposed to pay... ♪

  • - Yo, he was the bad guy in Degrassi.

  • - (laughing) He's going back to his roots.

  • I see what's going on.

  • - ♪ So what's next? ♪

  • - Oh, they even used the old set!

  • - ♪ ...I'm possessed

  • ♪ I go out on tour and I say I'm drinkin' less

  • End up gettin' loose and gettin' pictures from my ex

  • - When he brought the whole Degrassi team in here,

  • like, that just shows roots.

  • - Oh, my god, they're all grown!

  • - Snake! Oh, my god, Ellie.

  • I'm gonna just start going through the whole crew.

  • This is fantastic.

  • - Yeah, this video's nice, man.

  • I feel them putting the whole cast in there, of Degrassi.

  • - Whoa! - ♪ That's the only time-- ♪

  • - Jay and Silent Bob were in Degrassi?

  • - This is everything that Degrassi fans and Drake fans

  • wanted almost for the longest time.

  • - ♪ I'm upset ♪ - He doesn't look upset.

  • - ♪ ...on my head I can accept, yeah

  • - Nah. No, Mr. Smith, don't. No.

  • - ♪ Want to waste a half a million... ♪

  • - This is totally lost on me.

  • I've never seen Degrassi. I don't listen to Drake.

  • - This is actually hilarious.

  • I just kind of feel like the song and the video don't match up.

  • - ♪ Thankful for the women... ♪

  • - I want to be part of this crew so bad.

  • - So that's just so good.

  • - That's cool right there.

  • He got people from Degrassi in there.

  • - Even when I thought back to Drake's start from the bottom and everything,

  • the bottom, to me, was the Degrassi whole series and everything,

  • so it was kind of cute that he was referencing that.

  • - (FBE) Those were all music videos for singles off of Drake's

  • newest album, Scorpion.

  • Which of the three did you enjoy watching the most?

  • - The second one with the crazy bass.

  • - "Nonstop." That beat is hard.

  • - The Degrassi reunion one.

  • That's honestly really impressive that he was able to get

  • everyone back together.

  • - "Nonstop." Yeah, that [bleep]'s my kind of style of his tunes.

  • - The part before you played any of them.

  • Just silence.

  • I understand a lot of people like that stuff.

  • I don't.

  • - (FBE) So the album Scorpion is divided into two different sides

  • with 25 tracks total. - Oh, wow. Okay.

  • - (FBE) The album has racked up 1.8 billion streams in the U.S. alone.

  • - Wow, people love Drake.

  • - (FBE) Drake is the first artist to trend the Billboard Hot 100 Charts

  • for eight uninterrupted years and has charted a whole 25 songs

  • off of Scorpion on the Hot 100 Chart, breaking his own record

  • for the most simultaneous hits on the chart,

  • bringing his career to 154 chart entries.

  • - Damn, he's living the life right now.

  • - (FBE) So after hearing all of this, do you think Drake

  • is gonna be viewed as the artist of this generation?

  • - Absolutely, I already think he is THE artist.

  • - I would totally say Drake, but I'm also afraid

  • Kanye would disagree.

  • - I wouldn't think I would say artist of the generation.

  • I definitely think Drake is up there, though.

  • I would even credit him almost to the "sad boy" movement.

  • - People will look back at his quality of music.

  • I don't think so.

  • I think they'll look at people like Childish Gambino,

  • people that are putting out good messages.

  • - (FBE) Well, when Drake first burst into the rap scene,

  • he was met with some criticism for being too soft

  • due to singing about his emotions over love and heartbreak

  • instead of rapping about things that felt more traditionally related

  • to hip-hop culture. - Okay.

  • He has a niche and he caters to that niche

  • and that's why people like him.

  • - (FBE) So do you think Drake has been in some way

  • responsible for a cultural shift in which lyrics about feelings

  • and emotions is more accepted within mainstream rap?

  • - I wouldn't be surprised at all.

  • I think, I mean, someone has to do it, right,

  • and the fact that he got criticism and continued to do it,

  • that definitely shows a lot of young men especially

  • that it's okay to talk about your feelings.

  • - Absolutely, because rap was kinda hardcore

  • and very battleground.

  • I like that Drake talked about his feelings and stuff,

  • even though people called him soft.

  • - Absolutely, even-- especially in music.

  • Even in people's personal lives, a lot of-- I feel like

  • there's this whole stigma with men where it's almost you

  • can't have these certain feelings.

  • But Drake instead was like, "[Bleep] that.

  • That's exactly what's driving my music right now,

  • so that's what I'm gonna talk about in my rap."

  • - I don't think that's a thing at all.

  • Rock evolves, hip-hop evolves, and I just think we're in that state

  • right now of hip-hop, I guess, of that subgenre of emotions.

  • - (FBE) Since Drake's debut, he's been a part of a handful of memes

  • and trends, including the Wheelchair Jimmy memes,

  • the Hotline Bling memes, and then the #InMyFeelings challenge.

  • - I've seen some memes, but I'm not really on the lookout

  • for Drake memes because he's not super relevant to me.

  • - They almost kind of poke fun at him.

  • It still hasn't really hindered his success.

  • If anything, it's made him so much more popular.

  • - (FBE) Do you think all these memes and trends

  • distract from the fact that he's so accomplished

  • and has broken so many records over the last several years,

  • or does it add to his appeal? - No, that only helps.

  • It's just what happens when you get popular.

  • If I became a meme like that, that means you made it.

  • - I think it adds to it, but his music is bigger than the memes.

  • - It just adds to his appeal.

  • The guy Shiggy did a challenge with it and he put Shiggy on.

  • That got everybody doing the challenge.

  • - You have to have a certain amount of notoriety

  • for memes to be made of you.