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  • If you're like me, you're probably getting tons of emails asking if you want to unsubscribe from an email list.

  • Beyond acting as a spam filter for all those emails you don't really want, what's this all about?

  • Four letters: GDPR.

  • GDPR stands for the General Data Protection Regulation. If it sounds complicated, well, it is.

  • It's a set of sweeping data privacy rules going into effect across Europe

  • and it applies to any company in the world with customers in the EU.

  • When it comes to the type of company that's affected by GDPR, who is it?

  • Everybody.

  • Everybody?

  • Absolutely everybody.

  • Regulators say the purpose of GDPR is to harmonize data privacy laws across the EU.

  • The basic goal is to give individuals more rights over how companies use their personal data.

  • So, for example, I now have to deliberately give consent to a company

  • if I want to keep receiving emails from them.

  • Or if I want a social media company to delete an embarrassing photo of me from when I was 16

  • because it's hurting my career, I have the right to do that.

  • For a consumer, it's brilliant because it means that you

  • are having a much greater say in what is done with your data.

  • GDPR goes into effect May 25.

  • But a recent survey from data analytics company SAS found only

  • half of companies worldwide say they'll meet the deadline to comply.

  • I think a lot of companies are sitting on their hands and seeing, how does this play out?

  • Tamzin Evershed has been overseeing GDPR compliance

  • at a U.S.-headquartered data management company for the past two years.

  • All our IT is out in the U.S. so it was quite new for them really,

  • the idea that they had to comply with a piece of European legislation.

  • Companies that aren't able to meet the requirements of GDPR face some serious fines -

  • up to 20 million euros or 4% of global annual turnover - whichever is bigger.

  • So for a tech giant like Facebook, that can equal over $1 billion.

  • And for a small business, it can mean make or break.

  • We've always historically had compliance departments. We've historically had IT departments.

  • What we're missing in the middle is the person that manages the data, the strategist as it were.

  • GDPR is providing opportunities for new jobs and companies in the data protection space.

  • Probably 80-90% of our business is GDPR-related right now.

  • Kyle DuPont is CEO of Ohalo, a London-based startup that provides “x-rayscans

  • to help companies locate and track personal data.

  • European companies have definitely become very much aware of GDPR.

  • We're seeing a lot of traction recently just in the past month or so from U.S. companies

  • that sort of see an existential risk to bits of their businesses.

  • And they can either do two things.

  • They can pull out of Europe completely, or they can try to fix their problems.

  • GDPR is a headache for a lot of companies out there,

  • but it also looks like it's a win for consumers like you and me.

  • Hey everyone, Elizabeth here. Thanks so much for watching!

  • What do you think about GDPR?

  • Let us know in the comments section and leave us any other ideas.

  • Be sure to check out more of our videos over here.

  • See you later!

If you're like me, you're probably getting tons of emails asking if you want to unsubscribe from an email list.

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GDPR。なぜ誰もが4つの文字に怯えているのか|CNBCレポート (GDPR: Why everyone is freaking out over four letters | CNBC Reports)

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    kstmasa に公開 2021 年 01 月 14 日
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