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  • If I'm an entrepreneur trying to market

  • and sell my new product to get my

  • startup off the ground

  • I could work from home

  • I could rent a small office

  • or there's a third option.

  • And if it takes a village to raise a child,

  • maybe it takes a coworking space

  • to grow a startup.

  • You can see why it's appealing.

  • I have my morning cup of coffee ready

  • for me when I walk in the door.

  • I'm part of a community that

  • helps serve my needs.

  • I can serendipitously bump

  • into my PR agency,

  • meet my graphic designer through referral

  • and meet my web developer

  • by sitting right next to him.

  • Take 24-year-old Maria Trujillo.

  • She started her own graphic design firm in 2016.

  • By choosing a coworking space, she pays

  • $315 per month for her membership.

  • One year after starting out,

  • most of her clients

  • are coworking peers that she's met entirely

  • through the space, referrals

  • or just near the beer tap.

  • Then there's Erin Padilla.

  • She expanded a consulting business into a

  • new market in 2007.

  • To set up the office at the time, she had

  • to go through the process of searching for

  • real estate, signing a lease, buying furniture,

  • hiring someone to do her I.T. and that's just

  • the upfront cost.

  • She then had to pay extra for things like

  • insurance, cleaning, pantry supplies and utilities.

  • That means in their first year of business,

  • Erin spent tens of thousands of dollars more

  • than Maria, than she would have today had

  • she used a coworking space.

  • Different types of spaces are popping up around

  • the world and they range from minimal and

  • boot-strapped to high-end and luxurious.

  • WeWork's explosive growth is one key

  • example of the demand.

  • The American company opened its first location

  • in 2010 and it's still growing fast.

  • In February 2017, it had 125 locations.

  • By August, that shot up to 163 locations.

  • And now, the company is valued at $20 billion,

  • making it the seventh most valuable privately

  • held company in the world.

  • It now has its eyes on Asia for a large part

  • of its future growth and for good reason.

  • The demand in the region for coworking spaces

  • is expected to grow at an average rate of

  • 10 to 15% annually.

  • WeWork is putting $500 million into expanding

  • in Southeast Asia and South Korea.

  • Meanwhile, in China, the company announced

  • a standalone WeWork China business

  • which will aggressively expand its locations

  • beyond Shanghai and Beijing

  • after it received a $500 million backing.

  • WeWork's CEO Adam Neumman says

  • it now generates one billion dollars

  • a year in revenue and will eventually

  • launch an initial public offering.

  • A growing number of corporations are also

  • getting into the game.

  • At WeWork alone, Deutsche Bank,

  • Bank of America, Dell, IBM and Microsoft

  • have all set up in some capacity.

  • Take HSBC, which is, like other banks,

  • increasingly having to compete

  • with tech companies to recruit top talent.

  • It recently signed a major deal

  • to house three floors

  • of its staff at a WeWork in Hong Kong.

  • And it makes sense.

  • Companies want to promote entrepreneurial

  • and innovative thinking.

  • They need to attract top talent

  • in an increasingly competitive market.

  • They want to keep an ear to the ground

  • when it comes to potential disruptions

  • in their industry.

  • And they also need to closely monitor

  • potential acquisition targets.

  • Coworking spaces help them tick all of those boxes.

  • But while these corporates are going into

  • coworking spaces, one is creating its very own.

  • Take a look at global consumer goods

  • conglomerate, Unilever.

  • Inside their corporate office,

  • they've created their very own coworking space,

  • called Level 3.

  • It's not an incubator but a coworking space

  • which is open to entrepreneurs

  • outside of the company

  • to apply and pay for their own workspace.

  • It can provide a huge opportunity for a startup

  • wanting to get noticed by a major company.

  • And in turn, Unilever has sprinkled some of

  • its portfolio brands throughout the space

  • like Ben & Jerry's, so its own employees

  • can be exposed to disruptive thinkers.

  • It's a win for Unilever, which suddenly

  • has access to entrepreneurs

  • and for minimal cost.

  • While the growth of coworking spaces have

  • proven their benefits, critics argue an inherent

  • downside of working in the same space as a

  • potential competitor.

  • And of course, many offices and coworking spaces

  • are now being designed as open office environments.

  • But studies are showing that it's actually

  • awful for productivity.

  • One study showed open office environments

  • create a 32% drop in workers' well-being

  • and a 15% reduction in productivity.

  • And another found office workers are losing

  • 86 minutes a day due to distractions.

  • These factors, though, are hardly slowing

  • down the fast-moving trend.

  • So for now, forget the stuffy suit and cubicle,

  • show me the bean bag and beer.

  • Hey guys, thanks for watching.

  • Check out more of our videos.

  • Click here to see why are startups leaving

  • Silicon Valley and click here to check out

  • my day as a digital nomad.

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  • CNBC Explains, so leave your comments

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If I'm an entrepreneur trying to market

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コワーキングは本当に未来なのか?| CNBCが解説します (Is coworking really the future? | CNBC Explains)

  • 49 6
    robert に公開 2021 年 01 月 14 日
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