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  • [Behind the Design, Starbucks Logo]


  • The design of this logo began in Seattle in 1971.

    このロゴは 1971 年にシアトルで始まりました。

  • With three university friends who really liked coffee.

    コーヒー好きの大学生友人 3 人がデザインしました。

  • They also really liked the Herman Melville novel Moby Dick.


  • So much so, they decided to name their company after Captain Ahab's ship.


  • But branding exec Terry Heckler decided Pequod coffee didn't sound quite right.


  • So they went with the name of the first-mate: Starbuck.


  • Heckler then trawled through maritime books and found a 15th century woodcut of a two-tailed siren.

    その後、へクラーはたくさんの海に関する本を読んでいる時に、15 世紀の 2 本の尻尾を持つセイレーンの木版画を発見。

  • Instead of luring sailors onto the rocks, this mythical mermaid would call people to come and grab a cup of coffee.


  • Initially her chest was bare, but after some complaints Heckler redrew the design with long hair that covered her body.


  • The logo also went from brown to green, a symbol of freshness and growth.


  • In 2011, the Starbucks siren was redesigned with rounder details, a longer shadow was also introduced on the right side of her nose.

    鼻の影もちょっと長くなりました。2011 年、スターバックスのセイレーンが再デザインされ、今回は丸く、右側の

  • A small element of asymmetry which made her feel more human.


  • She can be spotted in 76 countries and markets, helping Starbucks to reach a brand value of more than 8.7 billion USD.

    彼女は 76 の国とエリアで目にすることができ、スターバックスのブランド価値が 8.7 億ドルを超えるのに一役買っています。

  • Bold and alluring, this is the design that started with a myth and became a coffee legend.


[Behind the Design, Starbucks Logo]


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B2 中上級 日本語 TOEIC デザイン スターバックス コーヒー 誘惑 ロゴ

【リスニング対策】スタバのロゴはどうやって出来たのか? (The Story Behind the Starbucks Mermaid)

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    Yukiko に公開 2018 年 10 月 04 日