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  • Hey guys, it's Greg with Apple Explained.

    皆さんこんにちは、私は Apple Explained のグレッグです。

  • And today we're going to discuss why iPhones have been getting so expensive, especially


  • in the last few years.


  • This topic was the first place winner of last week's voting poll, and if you didn't


  • get to vote, make sure you're subscribed.


  • That way the voting polls will show up right in your mobile activity feed and you can let


  • me know which video you'd like to see next.


  • So if you've been following iPhones for a while, you may've noticed a trend.


  • Because back in 2012, the brand new iPhone 5 started at $200.

    2012年の時に、新しいiPhone 5の値段は200ドルでした。

  • While today, the current flagship iPhone starts at $1,000.


  • So what happened in the last few years that made iPhones costs $800 more than they did


  • just six years ago?


  • Well we're going to dig into the numbers now and find out.


  • So for the sake of this video, we're going to be comparing the base model flagship iPhone

    この動画のため、2012年発売されたフラッグシップのiPhone 5と

  • 5 released back in 2012, and the 64GB iPhone X from 2017.

    2017年の64GBのiPhone Xを比較してみます。

  • I chose last year's model just because it's close enough to this year's iPhone XS, but

    去年のiPhone Xを選ぶ理由は今年のiPhone XSとちかく、

  • there's more data on sales, materials, components, and a year's worth of insight on how the


  • phone is manufactured.


  • Now the iPhone 5 had an advertised price tag of $199 while the iPhone X had an advertised

    iPhone 5の広告表示価格は199ドルでしたが、iPhone Xは

  • price of $999.


  • Now why do I sayadvertised”?


  • Well back in 2012, you might remember the most popular way people paid for phones were


  • through two year contracts offered by their carrier.


  • You put down, in the case of the iPhone 5, $200 at the time of purchase, and somewhere

    例えば、あの時にiPhone 5を買う場合に、先ず200ドルを払って、

  • between $25 to $30 a month for two years.


  • Nowadays, two year contracts are pretty rare.


  • Most people are on annual upgrade programs, where you pay something like fifty dollars


  • a month for as long as you keep the phone.


  • But there has always been another way to buy an iPhone.


  • And that is paying for it upfront, in full.


  • And that means you aren't tied to a carrier through a contract, and all you have to pay


  • for is your phones service, eliminating monthly phone payments.


  • Now this method of buying iPhones has become more popular in recent years since Apple stopped


  • advertising the two-year contract price in 2015 and instead displayed the phone's full


  • price when buying outright.


  • So in order to compare the cost of both iPhones in a fair way, we have to use their unsubsidized


  • price.

  • Which was $649 for the iPhone 5 in 2012 and $999 for the X in 2017.

    2012年のiPhone 5は649ドルで、2017年のiPhone Xは999ドルです。

  • Now that's still a big $350 price difference, so where is that extra cost coming from?


  • The easiest and most cut-and-dry answer is that the components include in the iPhone

    一番分かりやすい答えはiPhone Xに搭載するコンポーネントのコストが上がったから、

  • X cost more, which raises its manufacturing price.


  • But it goes even further than just the internal components.


  • Because almost every single material used on the exterior of the iPhone X was inherently

    iPhone Xの外装に使われている材料もiPhone 5より

  • more expensive than the materials used in the iPhone 5.


  • For example, the back of the iPhone X is made from super strong glass instead of aluminum,

    例えば、iPhone Xの背面はアルミの代わりに強化ガラスで作られます。

  • the sides are stainless steel instead of aluminum, the display is a much larger, more advanced,

    横はアルミの代わりにステンレススチールで作られており、ディスプレイも大きく、最新でiPhone 5の普通のLED LCDの代わりに、

  • and more expensive OLED panel instead of the fairly standard LED LCD used in the 5, and

    iPhone 5の普通のLED LCDに代わり、高価なOLEDパネルを使っています。そして

  • there's twice as many rear camera sensors.


  • But these materials account for just a fraction of what makes the iPhone X more expensive.

    でもこれらの素材はiPhone Xを高価格にしている原因のたった一部です。

  • You see, it used to cost Apple $207 to manufacture each 16GB iPhone 5 according to a September

    IHS iSuppliが2012年9月に出したレポートによると、16GB iPhone 5を1部製造するコストは

  • 2012 report by IHS iSuppli.


  • Comparatively, the iPhone X cost Apple $370 per unit.

    比較してみると、iPhone Xは1つにつき370ドルです。

  • Which is an almost 80% increase in cost.


  • And that isn't even considering the research and development costs behind the iPhone X's

    これはiPhone Xの最先端技術、例えばTrueDepth センサーを開発するコストは

  • pioneering technology like the TrueDepth sensor.


  • So let me break down the cost of the iPhone X's components, from most to least expensive,

    ではコスト高いものから順番にiPhone Xのコンポーネントを紹介します。

  • and it all begins with the $110 Samsung OLED display fused to a 3D Touch glass panel.

    先ずは110ドルのSamsung OLEDディスプレイです。3D Touch ガラスパネルも搭載されます。

  • And this is by far the priciest component of the iPhone X.

    これはiPhone Xのコンポーネントの中で一番高いです。

  • Almost double the next most expensive, which is the glass and stainless steel chassis.


  • Next is the rear camera system coming in it $35 per unit, then the storage and RAM which


  • costs about $33, the A11 Bionic System on a Chip which is $27, and finally one of the

    A11 Bionic システムチップは27ドルです。最後にiPhone Xの中に最も値ごろなものは

  • most affordable components on the iPhone X, which might come as a surprise, is the TrueDepth

    部品は、驚きかもしれませんが、TrueDepth センサーで、

  • sensor array at $17.


  • Now the remaining $87 goes to other small components like packaging, accessories, various


  • sensors, and power conductors.


  • And when you factor in everything else that it takes to get an iPhone from the drawing


  • board to a finished product, Apple collects a gross profit margin of 64 percent.


  • So now you may be thinking, why is Apple including higher priced components in iPhones if it


  • makes them so much more expensive?


  • Well a major reason why is because sales figures have proven that customers are willing to


  • pay premium prices for premium technology.


  • And before you accuse Apple of just trying to get as much money out of their customers


  • as possible, consider the iPhone SE.

    iPhone SEの事を考えましょう。

  • Perhaps the best budget smartphone ever made.


  • And certainly a much better value than previous budget iPhone models like the 5C.

    iPhone 5Cよりいい品質を持っています。

  • Because the iPhone SE had the latest processor, antennas, and camera system with a display

    iPhone SEには最新のプロセッサー、アンテナ、カメラシステムとディスプレイがあり、デザインも

  • and design that was tried and true for customers and inexpensive for Apple to manufacture.


  • So with the iPhone SE, customers ended up with a modern smartphone with modern technology

    iPhone SEのおかげで、顧客が現代的なテクノロジーを兼ね備えた現代的なスマホを使えるようになったわけです。

  • at the time for just $349.


  • Probably the best dollar-for-dollar value of any smartphone ever.


  • But there was one problem, it just didn't sell well.


  • Compare that to the $999 iPhone X which sold extremely well.

    比べ、999ドルのiPhone Xの売り上げは上々。

  • Now what does this mean?


  • Well the obvious conclusion is that the vast majority customers are willing to pay premium


  • prices for a premium device.


  • And this market behavior still holds true today, since the more affordable iPhone XS

    この傾向は今までもあります。例えば、値段がより高いiPhone XS Maxの売れた数量は

  • was outsold by the XS Max by up to four times according to Ming-Chi Kuo, suggesting that

    低価格のiPhone XSの4倍です。Ming-Chi Kuoさんの考えによると、

  • consumers are far more interested in a device with a form factor that's dramatically improved


  • over its predecessor.


  • And another major reason why Apple is able to charge higher prices for iPhones is because


  • customers are able to hold on to their devices for longer.


  • I mean, the iPhone 6s is still a high performing device almost four years after its release

    例えば、iPhone 6sは発売の4年後の今でも高いパフォーマンスをもちます。

  • and it just received its third major iOS update, which actually made it even faster.


  • And considering iOS 12 supports iPhones from five years ago.

    もしiOS 12が5年前のものをサポートできるとすると、

  • An iPhone X purchased in 2017 should last until 2022.

    2017年のiPhone Xは2022年まで使えるはずです。

  • And I don't think that's something many people could say about their iPhone 4.

    これはiPhone 4には当てはまりませんが。

  • And Apple is actually trying to encourage users to keep their iPhones longer.


  • If you watch their iPhone XS event, you probably saw Lisa Jackson, the environmental director

    iPhone XSのイベントを見れば分かります。Appleの環境部門の部長リーサ・ジャクソンさんはこう言います、

  • of Apple, taking the stage and saying that if you're still satisfied with your iPhone,


  • you should keep it since it'll help reduce your environmental footprint.


  • This could also be why Apple invested so many resources into ensuring iOS 12 would actually

    これが、AppleはiOS 12の開発に多くの資産をかけ、古いiPhoneを確実に

  • make older iPhones run faster, something that can't really be said about any other iOS


  • version.

  • But one of the most important points I want to make in this video is that Apple isn't


  • the only company creating premium-priced smartphones.


  • In 2017, the iPhone X received a huge amount of criticism for it's $999 price tag, but

    2017年に、iPhone Xは999ドルの値段をひどく批判されました。でも同時に

  • at the same time the Samsung Galaxy Note 8 was being sold for $950.

    新発売のSamsung Galaxy Note 8の値段は950ドルです。

  • So it actually wasn't even Apple who created the premium smartphone space, they simply


  • made their own model to compete.


  • And today, the Galaxy Note 9 costs more than any previous Samsung phone, starting at $1,000.

    そして今、Galaxy Note 9の値段は今までのSamsungスマホより価格は高く、1000ドルです。

  • So if Apple had skimped out on any of the iPhone X's features in order to make its

    もしAppleが低価格で提供するためにiPhone Xの特徴を全部取り除いていたら、

  • price a little bit more affordable, they would have lost a competitive edge and lost customers

    Apple はこの競争感を失い、顧客も失っていたでしょう。

  • by not being competitive and creating the most powerful, feature-filled device technology


  • would allow.

  • And considering the iPhone X's sales success, it would appear that Apple definitely made

    iPhone Xの成功から見ると、確かにAppleは

  • the right decision.


  • Now I should mention that the iPhone X wasn't the only model Apple offered.

    Appleが提供したのはiPhone Xだけではないのです。

  • It just happened to be the most expensive.

    iPhone Xの高価であっただけなのです。

  • Along with the iPhone X, Apple sold the iPhone 8 for $699, 8 Plus for $799, iPhone 7 for

    iPhone Xと共に、Apple はiPhone 8を699ドルで、iPhone 8 Plusを799ドル、iPhone 7を549ドル、

  • $549, iPhone 6s for $449, and iPhone SE for $349.

    iPhone 6sを449ドル、iPhone SEを349ドルで販売しました。

  • And the bestseller out of the entire 2017 iPhone lineup, was the $999 iPhone X.

    そして2017年の売り上げベストは999ドルのiPhone Xだったのです。

  • Which proves the point that most customers are willing to pay more for a device that


  • adds extra value to their lives.


  • Now what can we expect iPhone pricing to look like in the future?


  • Well we can probably expect the price of components to decrease, since Apple recently invested


  • millions into LG, in order to accelerate development of their OLED production facility so Samsung


  • won't be the sole supplier of iPhone displays.


  • This'll give Samsung some competition and an incentive to lower their prices, which


  • will likely lower the production cost of future iPhones.


  • Also, if the iPhone XR is indicative of the future of cameras and 3D Touch for the iPhone

    そして、もしiPhone XRが次世代のカメラと3D Touchを使うなら、

  • line, we might see the amount of rear cameras go back down from two to one, as well as the

    背面のカメラは2個から1個に減り、3D Touchの代わりにフラッグシップのiPhoneには

  • addition of haptic touch in flagship iPhones to replace 3D Touch, which is a notoriously

    haptic touchが使われるでしょう。この3D Touchは

  • expensive technology to manufacture, test, and repair if the fragile 3D touch component

    生産、テストが大変高価な技術で、壊れやすい3D touch部品が壊れた際の

  • breaks.


  • Now this next part may sound a bit crazy, but as Liquid Retina Display technology continues

    これはちょっと信じられないかもしれないが、もしLiquid Retina Display技術を開発し続けるなら、

  • to develop, it might become advanced enough to replace OLED displays in iPhones.


  • Since LCDs are theoretically less expensive technology to manufacture, plus it doesn't


  • cause eye strain like OLEDs do for some people due to its light flicker.


  • Also, if Apple achieves their goal of producing iPhones using 100% recycled materials, that'll


  • eliminate the need to purchase raw mineral materials.


  • This'll not only reduce Apple's carbon footprint, but further reduce the price of


  • Apple devices since the product lifecycle would become a closed loop.


  • So all together, if you're willing to pay a higher price tag for a much nicer device


  • every three or four years, Apple's ready to charge you for three to four years of value


  • and usage, which I think ultimately is a better deal for both Apple, and you, the customer.


  • So that is why iPhones are getting more expensive, and if you want to vote for the next video


  • topic, don't forget to subscribe.


  • Thanks for watching, and I'll see you next time.


Hey guys, it's Greg with Apple Explained.

皆さんこんにちは、私は Apple Explained のグレッグです。

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B1 中級 日本語 iphone apple ドル 値段 スマホ コスト

[英語できいてみよう!] iPhoneが高いのはなぜ?? (Why iPhones Are Getting So Expensive)

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    Samuel に公開 2018 年 10 月 14 日