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  • Since the dawn of humanity we have used tools to communicate.

  • Over time these tools have become more complex, like in 2700 B.C. when the Egyptians started using pictures to represent sounds.

  • This later came to be known as the alphabet.

  • Every time a new discovery is made, it changes the way that we live.

  • But there's always some people who struggle to adapt, like when radios...

  • "Look here is the new Band-Aid plastic strip with new super..."

  • ...were replaced with televisions.

  • "Look here is the new Band-Aid plastic strip with new super stick."

  • At first, we didn't realize TV's potential.

  • But one day it dawned on us.

  • TV is a new kind of communication, one driven by images.

  • And the use of images changed everything.

  • Then along came this thing called the Internet.

  • At first, it was just email and banner ads, but then it evolved into something much bigger.

  • Just think about it.

  • We used to come home to watch TV, but now we watch TV on the internet.

  • And not just that, we search on the internet.

  • We read blogs on the internet.

  • We upload pictures to the internet.

  • We update our status on the internet.

  • We share our lives and our experiences on the internet with the world.

  • We're not on the internet as passive observers.

  • We're on the internet to have a shared experience.

  • So why do we keep using outdated tools designed for TV to reach an interactive audience on the internet?

  • If history has taught us anything, it's new technology demands a new way to communicate.

  • What could this look like?

  • Well let's say you have a brilliant idea.

  • And instead of creating an image based video designed for TV, you create a video designed for this new technology.

  • A video that creates a shared experience.

  • A video that educates and enlightens.

  • And this part is key.

  • You see, you can put your video online and a few people will find it.

  • But let's say your video helps someone discover something important.

  • Let's say your video helps someone see something differently.

  • Why is this significant? Well, let's take a look.

  • When something like a video helps us think differently, we change.

  • Sometimes in small ways like deciding to use a new web application.

  • Sometimes in big ways like discovering a new cause that gives us purpose in our lives.

  • But every time this switch happens, we feel compelled to pass this experience on to others.

  • And the internet is designed to share experiences.

  • And as it gets shared, it helps other people create epiphanies who in turn share it,

  • who in turn have epiphanies.

  • We've learned that this new way to communicate taps into these shared epiphanies.

  • There is an emerging style of video made to be viral that helps you discover new things.

  • That creates an experience and a paradigm shift together.

  • In a word, it creates an epiphany.

  • People seek out, remember, share new epiphanies.

  • So why not create a video that has an epiphany that can be shared, or what we call an epipheo.

  • So you can keep trying to use yesterday's methods or you can use a tool built for the internet.

  • A tool designed to be discovered and shared.

  • What's the untold epiphany that inspires your project?

  • Because epipheos, just like the one you're watching right now,

  • brings your message to life each time it unlocks a new mind.

Since the dawn of humanity we have used tools to communicate.

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A2 初級

インターネットが広告を変える方法 (How the Internet Is Changing Advertising)

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    Chang Scorpiogirl に公開 2021 年 01 月 14 日
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