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  • Every day we are bombarded on all platforms of media

  • with personal stories that span the continuum

  • from the embarrassing and the trivial

  • to the dire and the critical.

  • The foodie posting photos of every plate of lasagna he orders,

  • the Iranian blogger describing the shooting death

  • of Nedā Āghā-Soltān.

  • Authentic narrative is the glue that connects people,

  • providing a compelling reason to keep reading.

  • It makes the personal universal,

  • transcends the individual,

  • and makes a story timeless and humanistic.

  • How, as a journalist, do you ask the questions

  • that yield this type of narrative?

  • You have to know what to ask of whom.

  • First you need to understand that every piece of journalism

  • requires a trifecta of sourcing.

  • If you picture the reporting process as depicted by a triangle,

  • one side will be official sources,

  • another side will be overview sources,

  • and a third side will be unofficial sources.

  • All three components are necessary in every well-reported piece.

  • The first side has official sources.

  • Those are the people with titles and expertise,

  • who own the company; are spokespeople for the movement.

  • They tell you the numbers, and the answers

  • to how much, how many, where, when, and who.

  • A second side of the triangle includes overview sources:

  • academics, consultants, authors,

  • who are not directly connected as stakeholders,

  • but have knowledge of the big picture.

  • Yet it is the third side of the trifecta - unofficial sources -

  • who hold the power of the individual's insight.

  • This is where you can find the why,

  • Giving consequence on the event, trend, phase, or idea

  • and what it means on a soul level to someone affected by it.

  • So how do you mine for the gems,

  • identifying what is compelling from what is chatter?

  • You ask surprising questions.

  • To achieve the complicated, fragile human connection,

  • you regard the stories of every subject as sacred.

  • Realize that an anecdote is oxygen

  • that breathes life into a grey story of exposition,

  • facts and data.

  • What the surgeon did at home the morning he operated on a woman's brain tumor.

  • How it feels to dream and train for the Olympics for a lifetime.

  • There are times when it is important to convey information quickly,

  • to present bulleted facts and updates.

  • When a situation is urgent, when action is required now,

  • when you need to know where the tornado will hit,

  • how fast the fire is spreading, and if it will reach your home today.

  • But the narrative personal stories

  • that contribute to the buffet of journalism

  • are pieces that have the luxury of a slow dance of information.

  • It is this artful solicitation of story

  • that will make the journalism memorable

  • and will deliver the narrative bond that will connect us to each other.

Every day we are bombarded on all platforms of media

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B1 中級

TED-Ed】本物のナラティブを捕らえる - Michele Weldon (【TED-Ed】Capturing authentic narratives - Michele Weldon)

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    VoiceTube に公開 2021 年 01 月 14 日
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