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  • We thoght we could hardly believe them as a sign that there was very surprising

  • so when the results came in house like my

  • when I saw the data and I couldn't believe it this was

  • completely unexpected

  • February 2012 researchers at the prestigious North Carolina Research

  • Campus

  • human performance laboratory make a startling discovery

  • one that answer some important questions and opens the door

  • to even more the path to this discovery

  • actually began ten thousand miles away in Salt Lake City Utah

  • with the company and a product called ASEA

  • we've always known that is here there's something pretty significant in the body

  • and we've been on a constant journey have discovery

  • to try to find out how as he is working in the body

  • we understand the power redox signaling

  • over the last three years we have seen the dynamic impact to the ASEA

  • and redox a clean on people's lives a/c is committed to understanding

  • every aspect the redox signaling and how it empowers the human body

  • ASEA is the world's first and only redox signaling supplement

  • redox signaling works on a cellular level

  • and its primary functions ensure the ongoing by Talia parcells

  • including proper cell metabolism metabolism

  • is the name we give to the chemical reactions that take place inside our

  • cells

  • in order to sustain life when these chemical reactions happen

  • they leave behind traces almost like fingerprints

  • we call these fingerprints metabolites one of the premier institutions for

  • studying metabolites

  • and their importance to human health is at the prestigious North Carolina

  • Research Campus

  • human performance laboratory and so ASEA contacted doctor David C Neiman

  • director of the human performance laboratory at Appalachian State

  • University

  • doctor Neiman the vice president of the American College of Sports Medicine

  • is the author of nine books dealing with physiology and exercise testing

  • more than 200 peer-reviewed publications and more than 300 articles

  • in health and wellness magazines we have our national reputation

  • protest in various sports nutrition products and their

  • effects on performance and exercise-induced physiologic stress

  • so this campus to the North Carolina Research Campus

  • we have several universities are

  • they're here including Duke UNC Chapel Hill

  • are NC State University and we're working together with various companies

  • Dole

  • foods our General Mills and we're all working here together

  • really under one mission which is the connection

  • between nutrition and health and performance

  • North Carolina Research Campus with established to bring together

  • researchers

  • on from writing different universities from a variety of different companies

  • also too focused on health and nutrition agriculture based research

  • so in that sense it's a very unique

  • unique structures but the reality is we wanted the best

  • and everyone we talked to you to a person said

  • if you want the best go with doctor Nieman his team

  • and the North Carolina Research Institute that's what we did

  • and so in late 2011

  • doctor Neiman and several other PHD's carefully crafted a scientific study

  • a study designed to measure the effectiveness ASEA metabolites

  • the fingerprints left behind as a result of cell metabolism

  • so the way that we conducted the trial was

  • to randomly assign half the subjects 21 treatment happen the subject to the

  • other treatment it's a double-blinded

  • study meaning that we as the investigators had no idea

  • who we're assigning to what condition a condition to be condition but we didn't

  • know what those were

  • so the subject to resign to either A or B

  • they come in and they do the first trial and they write as hard as they possibly

  • can

  • and then the crossover meaning if they were on condition a to start with

  • they wouldn't transition to to treatment be or

  • condition be for the second trial and vice versa b-day

  • and so in that way were really testing were taking everything out

  • up the equation as best we can by just leaving it to the athlete the bike

  • running as hard as they possibly can to pass

  • the the possible benefit of ASEA

  • we drew blood samples on the athletes

  • after they had taken ASEA or are placebo for a week

  • as just be poor they cycled

  • 75 kilometers and then we took another but sample

  • after that and then an hour later the rigorous protocol so the double-blind

  • crossover study

  • took several weeks and the analysis of the blood draws took even longer

  • back in Salt Lake City ASEA executives were

  • anxeous for news we knew that they would cycling trails

  • North Carolina testing ASEA and we waited results

  • and we waited and we waited

  • and

  • Then we heard from doctor Nieman again and he said what we want to talk

  • to you about is too important to talk about over the phone

  • we'd like you to come down here and meet with us here in North Carolina

  • the ASEA corporate team immediately flew to North Carolina

  • where they learn that the results of the study surprise the entire group of PHD's

  • they were expecting to see something when ASEA was combined with exercise

  • instead they found chronic results that is

  • results that happen before exercise simply from drinking ASEA

  • we didn't think that drinking ASEA

  • which shipped metabolites chronically we thought it would do something during

  • exercise but not

  • after week of drinking it after

  • working with the bioinformatics statistical division

  • we were able to determine that drinking ASEA

  • over one week caused a shift in 43

  • metabolites not a little ship there was a large

  • shipped that caught us by surprise when a metabolize came back from ASEA

  • I we were just like WoW or something really interesting going on that we were

  • picking up from our

  • traditional market and and the last day to set that we had come in was

  • metabolized mix and there is huge differences

  • I'm and free fatty acid mobilization and those kind of shocked to ask if you're

  • expecting see anything at that point but

  • on there certainly something going on there is really interesting we have

  • rarely seen such a drastic difference

  • in the compounds that we look at we're looking at probably about a 150 to 200

  • compound for 43 and no signal to change with the quarter the metabolite profile

  • that we're monitoring so it's a huge

  • but in metabolite ships due to just ingestion ever

  • one product with its a drastic difference I didn't believe it

  • so I saw this you know that that for forty-three metabolites

  • were

  • differentially there at different levels

  • II will I didn't believe it and I've done studies with with microarray

  • analysis we're looking at thousands and thousands of genes

  • and you might find two or three genes that are different differentially

  • expressed but here we are in metallics

  • you find forty three things that are different it was astounding the data

  • revealed shifts in forty three metabolites

  • something these PHD's had never seen before something that cause the

  • scientists

  • to use words like astounding and massive

  • but what exactly did these metabolites shifts mean

  • many other metabolites were related to

  • plasma free fatty acid so the athletes actually started the exercise

  • after drinking ASEA with a lot

  • more these have free fatty acids in their blood

  • the reason that's important is then a muscles were actually used that as fuel

  • sparing the muscle glycogen and the use amino acids which is what we found:

  • I as we analyze the data in the free fatty acids are

  • very important because during exercise will

  • oxidized those to make energy in the former ATP

  • though what we found in this study was that there is increased fatty acids that

  • were available

  • and fatty acid archaeal source for exercise

  • so if there are available then what could be happening is we might be able

  • to go a bit longer

  • with ASEA we might be able to recover quicker between bouts so there's a lot

  • of things that are coming out there quite exciting

  • my thought on their the study is its bull my first of one was

  • sorted by Gary D can you this with this to my own

  • experience with the product so but at the same time it's great to have that

  • that solid evidence that laboratory tests the makes it official

  • gets the official stamp of approval from the scientists and

  • and to go along with the stamp of approval from elite athletes with ASEA

  • I noticed my training and may my time's man meets

  • have improved significantly

  • and burning about the research behind ASEA I know

  • that it that disputes my confidence and and reinforces what aired now

  • gives me even more confidence and more understand into why this is due in

  • what this is doing to my body when I can be able to build a train at this level

  • 51 years old

  • they compete with the 25-year-old ample the mouth water

  • time after time it is the science behind it

  • this totally blows me away this is exciting news in again this research

  • that we've seen

  • that can prime the body to actually put you in a better position pre exercise

  • with this particular product this is exciting news

  • no surprise to me I'm already been using it

  • I have already experienced at so I am not surprised at all

  • and it's just nice to know that my own personal experience is backed by

  • a scientific study that validates what ever experienced

  • I've experienced all of these tremendous benefits over the past few years when

  • I'm

  • doing these World Records and maybe didn't understand it

  • but was fearful to go off of the product and with these new studies it's really

  • help me to understand

  • why I don't get sore and why am able to just

  • lock in this this strong

  • case and hold it for so long now you have the elite scientists confirming

  • what dealey athletes have already known

  • and really makes ASEA impossible to ignore

  • with ASEA I know that think taken some passer

  • and it's nice to know that PHD's agree with me but the implications of these

  • fatty acid metabolite shifts

  • go far beyond the world of elite athletes the impact

  • everyone who drinks ASEA because the metabolite shifts occurred before

  • exercise

  • the athleticism of the test group was a non-factor

  • the results came simply from drinking ASEA

  • the study show that merely drinking four ounces overseer for seven days

  • cause the body to release fat stores and make them available for fuel

  • so you have regardless of the exercise intervention

  • in this particular study the the chronic effects that we saw

  • after 1 week supplementation ever see a that that would apply to more than just

  • athletes

  • drinking ASEA for a week cause this increase

  • and free fatty acids every I

  • understanding from the literature is that these probably came from

  • the fat stores in the abdominal area

  • and will be taken all closer look at that therapy during cassia we found at

  • the bats go up in a plot if you're not exercising

  • post bats will still be used to support the body's

  • metabolism for life metabolite mix

  • the ideal tool for measuring the effect of supplementation on the human body

  • revealed astonishing properties of ASEA. Simply drinking ASEA for seven

  • days

  • mobilized fuel stores in the body fuel stores that almost certainly come from a

  • abdominal fat

  • for those who want to burn more fat during exercise

  • ASEA is ideal even without exercise

  • the freed up fat stores will be used by the body as fuel

  • since this fuel sources available at the start of exercise

  • it's likely that muscle glycogen is spared giving athletes who drink ASEA

  • a huge advantage and additional screening show that ASEA does

  • all this with no negative effects on inflammation

  • oxidative stress immunology and diagnostic chemistries for liver and

  • kidney function

  • drinking ASEA brings positive benefits to everyone

  • regardless of athletic ability the what appeared to think about the idea that we

  • are all athletes

  • truth is we are our bodies crave

  • physical activity we were meant to be active

  • so regardless of what you're doing whether it be picking up your child

  • washing your car up throwing a ball with your children

  • were expressing the capacity for body

  • to fulfill its desire to be physically active

  • And ASEA is the key to activating that efficiency

  • this breakthrough discovery gives clarity and insight into one aspect of

  • ASEA and its benefits

  • and it's just the beginning these are extremely important data

  • and we look forward to doing further research

  • we saw story emerged with the ASEA

  • study that looks like we're a change

  • in fuel usage or availability so there's something

  • there and we need to do more research to get into that further these data we peel

  • are very important and fascinating and we intend to better understand what

  • in the drink and this shift

  • in the metabolism that occurred we want to understand what that means for every

  • individual

  • redox signaling as a body of Sciences large for sure

  • probably larger than any of us even imagine but the irony for me is when I

  • think of ASEA

  • I don't think about science I think about people

  • I think about the humanity if you will of our