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  • (Laughter)

  • Come on.

  • Imagine a scene.

  • A porn scene.

  • What do you see?

  • A woman.

  • Blonde, skin tight dress, red lips,

  • watermelon breasts.

  • A cock.

  • A cock the size of a stallion's (Laughter)

  • between her pursed lips.

  • She is giving him a blow job.

  • Why?

  • Because this nice guy came to her rescue when her car broke down.

  • (Laughter)

  • (Applause)

  • After the 'thank you-blowjob,'

  • he cums all over her face, and she smiles

  • (Laughter)

  • in fake pleasure.

  • That is porn.

  • And it's time for porn to change.

  • I went from being a Political Science and Gender Studies graduate in Sweden

  • to a feminist adult filmmaker in Barcelona.

  • (Laughter)

  • The last 15 years of my life have been an amazing trip,

  • an amazing journey from feeling dirty and guilty for watching porn

  • to creating the adult cinema that I want to watch.

  • My first time was at a sleepover party

  • with my best girlfriends.

  • Popcorn, pajamas, and porn.

  • We expected to discover the mystery of sex.

  • The forbidden fruit.

  • We ended up laughing, we ended up giggling,

  • we ended up feeling -

  • - repulsion.

  • The movie went back

  • to the secret hiding place of my friend's father.

  • Six years later, I'm at my freshmen year at University

  • and my boyfriend suggests that we watch a porno.

  • "Should I give it another try?"

  • Stop.

  • Before we press 'play, ' remember where I came from: Sweden.

  • Probably the best place to grow up with a feminist conscience.

  • One of the first... no! the first country in the world

  • to make Sex Education mandatory in schools.

  • Meet me, a feminist,

  • a sex positive feminist.

  • I own my own body. I can have sex just for pleasure, like guys.

  • So back to my dorm room,

  • where my boyfriend is waiting impatiently.

  • We press 'play.'

  • And what do I see?

  • A woman, blonde, skin tight dress, red lips, watermelon breasts.

  • Nothing had changed.

  • Nothing has changed.

  • Horny housewives, desperate nannies, fuck bunnies;

  • women as objects fulfilling men's desires.

  • So there I was, the feminist me felt cheated,

  • the activist me felt mad,

  • the sexual me felt aroused.

  • Arousal tasted sweet.

  • Objectification tasted bitter.

  • I was confused.

  • And I did what we do when we feel confused:

  • I blamed my boyfriend.

  • (Laughter)

  • Oh, yeah.

  • I blamed men. I blamed porn.

  • Oh, yeah.

  • Until I came across "Hardcore,"

  • a book by Linda Williams, a Berkeley Professor.

  • I learned that porn isn't just porn.

  • Porn is actually a discourse.

  • A discourse about sexuality,

  • about masculinity,

  • about femininity, and the roles we play.

  • That was my Eureka moment.

  • I realized that the only ones

  • participating in the discourse of pornography are men.

  • Chauvinistic men. Narrow-minded men.

  • Men with little sexual intelligence.

  • But, hasn't the world changed?

  • Hasn't the role of women changed?

  • Hasn't it changed in politics? In the workplace, at home, in bed?

  • And isn't the world because of that a better place?

  • Everywhere, the role of women is under debate.

  • Everywhere, except in the porn industry.

  • It's time for porn to change,

  • and for that we need women.

  • We need women in the leadership roles,

  • as producers, as directors, as scriptwriters.

  • I don't want to get women out of porn,

  • I want to get women into porn.

  • (Applause)

  • We need women in porn. Behind the camera.

  • And that's exactly what I did.

  • In 2004, I was studying film direction

  • and for my final short film project I thought:

  • "Let's make a porno, but let's make it different.

  • Let's make an indie film with my values."

  • I shot "The Good Girl,"

  • and I made it available for free on the Internet.

  • I couldn't believe the reception it got.

  • Millions of downloads in just a few days.

  • The film attracted media coverage. I attracted media coverage.

  • I was on a high. I wanted to embrace the world.

  • My mom called me and said,

  • (Swedish) "Vad i helvete gör Du, Erika?"

  • (Laughter)

  • "What the hell are you doing, Erika?

  • This will affect your future, your career, your life.

  • What will the neighbours say?"

  • (Laughter)

  • I understand their association with the word 'porn':

  • dirt, smut, low culture.

  • But it was a career as a filmmaker I wanted to pursue,

  • not as a pornographer.

  • A filmmaker exploring the beauty of sex

  • from a different perspective, from a female perspective.

  • Do you know that one third of all Internet traffic

  • is estimated to be pornography?

  • That's a lot of traffic, eh?

  • Do you know that every 4th search request

  • is someone googling for porn?

  • Are you aware that teenagers, our children,

  • are watching porn online before they even have sex?

  • Porn is today's sex education.

  • And it's impacting on our gender education.

  • And what is our children's source of inspiration?

  • Bad, wrong, chauvinistic porn.

  • This is why it's time for porn to change.

  • Adult content has of course the power to arouse,

  • but also to educate and to inspire.

  • I believe that it's our generation's responsibility

  • to rethink pornography.

  • Don't get me wrong: the sex can stay dirty,

  • but the values have to be clean.

  • (Applause)

  • I have two daughters, Lara, 7, and Liv, 4;

  • and I don't want them to learn about self-esteem and body image

  • from photoshopped supermodels.

  • I don't want them to smoke or to eat crappy fast food,

  • and I definitely don't want them to learn about sex from bad, sexist porn.

  • We need to teach our children

  • to respect and value themselves and their sexuality.

  • We need to teach them to think critically about sexual representations.

  • And that, whether you like it or not, includes porn.

  • Imagine a scene.

  • A different scene.

  • I see a man, an attractive man.

  • He weaves his way through the wet streets of a city.

  • He is on his way to meet a woman. A woman he met recently at an event.

  • It was an inspiring event.

  • (Laughter)

  • An event that made his senses soar.

  • It was a TEDx. (Laughter)

  • It was thisTEDx.

  • And cut.

  • I don't know how this scene ends. I leave it up to your imagination.

  • But I do know that this time,

  • he's not the only one receiving pleasure.

  • And that, for me, is an idea worth spreading

  • your legs for.

  • (Laughter)

  • (Applause)

  • Thank you.

(Laughter)

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【TEDx】

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