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  • I'd like to start by asking you all to go to your happy place, please.

  • Yes, your happy place,

  • I know you've got one even if it's fake.

  • (Laughter)

  • OK, so, comfortable?

  • Good.

  • Now I'd like to you to mentally answer the following questions.

  • Is there any strip lighting in your happy place?

  • Any plastic tables?

  • Polyester flooring?

  • Mobile phones?

  • No?

  • I think we all know that our happy place

  • is meant to be somewhere natural, outdoors --

  • on a beach, fireside.

  • We'll be reading or eating or knitting.

  • And we're surrounded by natural light and organic elements.

  • Natural things make us happy.

  • And happiness is a great motivator; we strive for happiness.

  • Perhaps that's why we're always redesigning everything,

  • in the hopes that our solutions might feel more natural.

  • So let's start there --

  • with the idea that good design should feel natural.

  • Your phone is not very natural.

  • And you probably think you're addicted to your phone,

  • but you're really not.

  • We're not addicted to devices,

  • we're addicted to the information that flows through them.

  • I wonder how long you would be happy in your happy place

  • without any information from the outside world.

  • I'm interested in how we access that information,

  • how we experience it.

  • We're moving from a time of static information,

  • held in books and libraries and bus stops,

  • through a period of digital information,

  • towards a period of fluid information,

  • where your children will expect to be able to access anything, anywhere at any time,

  • from quantum physics to medieval viticulture,

  • from gender theory to tomorrow's weather,

  • just like switching on a lightbulb --

  • Imagine that.

  • Humans also like simple tools.

  • Your phone is not a very simple tool.

  • A fork is a simple tool.

  • (Laughter)

  • And we don't like them made of plastic,

  • in the same way I don't really like my phone very much --

  • it's not how I want to experience information.

  • I think there are better solutions than a world mediated by screens.

  • I don't hate screens, but I don't feel --

  • and I don't think any of us feel that good

  • about how much time we spend slouched over them.

  • Fortunately,

  • the big tech companies seem to agree.

  • They're actually heavily invested in touch and speech and gesture,

  • and also in senses --

  • things that can turn dumb objects, like cups,

  • and imbue them with the magic of the Internet,

  • potentially turning this digital cloud

  • into something we might touch and move.

  • The parents in crisis over screen time

  • need physical digital toys teaching their kids to read,

  • as well as family-safe app stores.

  • And I think, actually, that's already really happening.

  • Reality is richer than screens.

  • For example, I love books.

  • For me they are time machines -- atoms and molecules bound in space,

  • from the moment of their creation to the moment of my experience.

  • But frankly,

  • the content's identical on my phone.

  • So what makes this a richer experience than a screen?

  • I mean, scientifically.

  • We need screens, of course.

  • I'm going to show film, I need the enormous screen.

  • But there's more than you can do with these magic boxes.

  • Your phone is not the Internet's door bitch.

  • (Laughter)

  • We can build things -- physical things,

  • using physics and pixels,

  • that can integrate the Internet into the world around us.

  • And I'm going to show you a few examples of those.

  • A while ago, I got to work with a design agency, Berg,

  • on an exploration of what the Internet without screens might actually look like.

  • And they showed us a range ways

  • that light can work with simple senses and physical objects

  • to really bring the Internet to life, to make it tangible.

  • Like this wonderfully mechanical YouTube player.

  • And this was an inspiration to me.

  • Next I worked with the Japanese agency, AQ,

  • on a research project into mental health.

  • We wanted to create an object

  • that could capture the subjective data around mood swings

  • that's so essential to diagnosis.

  • This object captures your touch,

  • so you might press it very hard if you're angry,

  • or stroke it if you're calm.

  • It's like a digital emoji stick.

  • And then you might revisit those moments later,

  • and add context to them online.

  • Most of all,

  • we wanted to create an intimate, beautiful thing

  • that could live in your pocket

  • and be loved.

  • The binoculars are actually a birthday present

  • for the Sydney Opera House's 40th anniversary.

  • Our friends at Tellart in Boston brought over a pair of street binoculars,

  • the kind you might find on the Empire State Building,

  • and they fitted them with 360-degree views

  • of other iconic world heritage sights --

  • (Laughter)

  • using Street View.

  • And then we stuck them under the steps.

  • So, they became this very physical, simple reappropriation,

  • or like a portal to these other icons.

  • So you might see Versailles or Shackleton's Hut.

  • Basically, it's virtual reality circa 1955.

  • (Laughter)

  • In our office we use hacky sacks to exchange URLs.

  • This is incredibly simple, it's like your Opal card.

  • You basically put a website on the little chip in here,

  • and then you do this and ... bosh! --

  • the website appears on your phone.

  • It's about 10 cents.

  • Treehugger is a project that we're working on

  • with Grumpy Sailor and Finch, here in Sydney.

  • And I'm very excited about what might happen

  • when you pull the phones apart and you put the bits into trees,

  • and that my children might have an opportunity

  • to visit an enchanted forest guided by a magic wand,

  • where they could talk to digital fairies and ask them questions,

  • and be asked questions in return.

  • As you can see,

  • we're at the cardboard stage with this one.

  • (Laughter)

  • But I'm very excited

  • by the possibility of getting kids back outside without screens,

  • but with all the powerful magic of the Internet at their fingertips.

  • And we hope to have something like this working by the end of the year.

  • So let's recap.

  • Humans like natural solutions.

  • Humans love information.

  • Humans need simple tools.

  • These principles should underpin how we design for the future,

  • not just for the Internet.

  • You may feel uncomfortable about the age of information that we're moving into.

  • You may feel challenged, rather than simply excited.

  • Guess what? Me too.

  • It's a really extraordinary period of human history.

  • We are the people that actually build our world,

  • there are no artificial intelligences...

  • yet.

  • (Laughter)

  • It's us -- designers, architects, artists, engineers.

  • And if we challenge ourselves,

  • I think that actually we can have a happy place

  • filled with the information we love

  • that feels as natural and as simple as switching on lightbulb.

  • And although it may seem inevitable,

  • that what the public wants is watches and websites and widgets,

  • maybe we could give a bit of thought to cork and light and hacky sacks.

  • Thank you very much.

  • (Applause)

I'd like to start by asking you all to go to your happy place, please.

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TED】画面のないインターネットはこうなるかもしれない|Tom Uglow|TED Talks (【TED】An Internet Without Screens Might Look Like This | Tom Uglow | TED Talks)

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    Max Lin に公開 2021 年 01 月 14 日
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