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  • A few days ago Facebook proudly announced that

    今 フェイスブックでは

  • they'd achieved eight billion video views a day.

    動画が一日80億回再生される

  • That's really impressive,

    すごい数字だが その動画のうち

  • until you learn

    1000個に725個は盗まれたものだ

  • that in the first quarter of 2015

    合計は170億再生になる

  • 725

    動画がユーチューブから

  • of the 1000 most-viewed videos on Facebook

    フェイスブックに流れている

  • were stolen,

    フェイスブックはズル賢い

  • amassing a total of 17 billion views.

    自社の動画を優遇して表示している

  • Sites and content aggregators

    ユーザーにより長く

  • steal videos from YouTube

    留まっていてほしいからだろう

  • to go viral on Facebook.

    良いビジネスモデルだ

  • These videos go viral

    再生数もどうか

  • because Facebook is cheating.

    3秒再生すると数にカウントされる

  • They rig their algorithms so that videos uploaded into their player

    ゆっくりスクロールしたら

  • are preferred to YouTube links,

    自動再生でその数に入る

  • because users

    結果どうなるか

  • should be kept as long as possible on the site

    ユーチューブと比べると

  • so Facebook can show them

    その視聴時間は相当短いようだ

  • as many ads as possible.

    それでも彼らは誇らしげであるが

  • This is after all their business model.

    本当の問題は"フリーブーティング"

  • But it also changes when it comes to views

    動画の盗難だ

  • a view is counted after three seconds

    動画の優遇により

  • even if the video is muted.

    盗まれた方が好まれる

  • which means because of autoplay

    これが増えてきた

  • if you scroll through your timeline slow enough,

    私たちの前回の動画は

  • you are counted as a viewer.

    盗まれた方は14万回シェアされたが

  • That means engagement is terrible,

    オリジナルの方は10万回に留まった

  • compared to Youtube views,

    もっとひどい例も

  • Facebook views plummet

    この陽気なユーチューバーの動画は

  • after a few seconds

    1700万再生あるが

  • because most views are not real.

    盗まれた方はフェイスブック上で

  • But large numbers are impressive,

    最終的に8600万回再生された

  • so Facebook keeps pretending.

    広告料はどこへやら

  • While this forced virality is weird

    盗難による市場が拡大してきている

  • the real problem is the so called the "Freebooting"

    クリエイターには悪い状況だ

  • the stealing of videos.

    盗まれた方が人気になったとしても

  • Since Facebook prefers its own player,

    作者に利益は入らない

  • stolen videos reach way more people than the original.

    良いものには創造性 時間 愛が要る

  • Lately, this has happened to us more and more often.

    私たちの動画は1本100時間かかる

  • The most recent example

    たくさんの視聴者と

  • amassed 3.2 million views

    広告料に支えられている

  • and 140,000 shares

    patreonの支援も不可欠なものだった

  • in 2 days while our old post

    報酬は趣味を仕事に変えるものだ

  • just reached 100,000 people and got shared 1000 times

    ユーチューブには対策があり

  • Other creators are hit even harder,

    盗難の問題は大きくない

  • SmarterEveryDay's videos get stolen constantly

    もっともその仕組みにも

  • getting viewed up to 17 million times.

    色々問題はあるのだが

  • But even this is dwarfed by examples like

    一方フェイスブックは

  • Tyrese Gibson

    何も問題ないかのように見せている

  • A singer who steals viral videos

    問題はある

  • like this one with 86 milli-

    現在の著作権対応はこんな感じだ

  • on views on his Facebook page. He adds

    1. ファンが違反を教えてくれる

  • a link to buy his music too.

    作者自身が違反を探すのは

  • He's not alone in this, a whole group of people

    もはや不可能に近い

  • have built their online presence around stea-

    2. フェイスブック 規約で検索する

  • ling other people's work.

    その方が早い

  • This is really bad for i-

    3. 長い報告書に記入する

  • ndependent creators. Contrary to p-

    4. 違反動画が伸びるのを見守る

  • opular belief, stolen content gives creators clo-

    5. フェイスブックが削除する

  • se to no exposure at all.

    だが視聴者の99%はすでに見た後だ

  • Only the thief and Facebook profit

    違反者へのお咎めはなし

  • from this.

    これがクリエイターの現状であり

  • Quality content takes a lot of crea-

    報酬は戦いの成果に思えてくる

  • tivity, time and love.

    フェイスブックは変わると言う

  • In our case, a single video

    だが依然として削除には数日かかり

  • literally takes hundreds of hours to make.

    利益配分の動きもない

  • Even we, with more than a million subscri-

    フェイスブックは味方には見えない

  • bers are dependent on the ads and exposure.

    彼らは盗品動画帝国を作り

  • Without ads, and the support of our generous patrons, we could not make videos.

    クリエイターを無視している

  • For a small creator, a viral video can be the difference between a career and a hobby.

    大企業のすることではないだろう

  • On YouTube, this kind of theft is not a problem, because they have major safeguards that protect content from being stolen.

    動画をアップした人に

  • Although the Content ID system is far from perfect, especially for film critics and gamers.

    広告料が入る今の仕組みは

  • Facebook, on the other hand, pretends everything is fine and constantly announces once milestone after the other.

    この現状では問題だ

  • But things are not fine! Let's look at the process of claiming your copyright on Facebook in the last year.

    メディアも試行錯誤中だが

  • One: get an e-mail or tweet from a fan, who gives you a direct link to your video.

    クリエイターへの配慮は見られない

  • It's not possible to search for videos yourself; you depend on luck to find your stolen videos.

    視聴者も力になれる

  • Two: search for 'Facebook copyright infringement' on Google, because it's actually faster this way.

    違反動画を見たら

  • Three: fill out an annoyingly large contact form.

    元動画のリンクを貼ろう

  • Four: watch the views on your stolen videos rise.

    そして作者にそのことを知らせよう

  • Five: Facebook finally pulls the video.

    この動画をシェアするのもいい

  • Conveniently, the video has already raised 99% of all the views it will ever get.

    願いは一つだ

  • The thief doesn't have to fear any negative consequences at all.

    ネットが無料で素敵であってほしい

  • This is what succesful creators have to deal with constantly.

    フェイスブックもいつか

  • And on top of losing out on terms of exposure and money, it just feels like a violation to be treated like that.

    味方になるだろう

  • In a recent announcement, Facebook announced they want to change.

    詳細は下のリンクの記事もおすすめ

  • But it's hard to take them seriously when it still takes days for a stolen viral video to be taken down,

    私たちが生き残るべきだと思う人は

  • and Facebook does not share the profits made from it.

    patreonで是非ご支援を

  • At this point, Facebook is not a partner creators look forward to working with.

    Subtitles by the Amara.org community

  • They've built their video empire on stolen content, and disregard for original content creators.

  • This is absolutely unacceptable for a corporation worth billions of dollars.

  • Facebook is already testing various models to give the uploaders a part of the ad revenue.

  • Which, with the current state of playing, is troubling.

  • Right now, this is mainly being tested with big video companies,

  • but as creators, we don't like we're being asked or taken into consideration by the giant business Facebook.

  • What can you, as a viewer, to do help here?

  • If you spot stolen content on Facebook,

  • make a comment linking to the original content.

  • Alert the original creator, because only then they can file a copyright report.

  • Share this video, or the one done by SmarterEveryDay.

  • We all want the same thing: a free internet as a basis for creativity, community and great stuff.

  • We sincerely hope Facebook will soon become a partner instead of an obstacle to this goal.

  • For more in-depth information, we recommend this article by Hank Green.

  • And if you want to support us in our endeavour to survive in the world of online video and make more videos,

  • you can do so on Patreon.com.

A few days ago Facebook proudly announced that

今 フェイスブックでは

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B1 中級 日本語 フェイスブック 動画 再生 盗ま 違反 クリエイター

How Facebook is Stealing Billions of Views

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