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Hello, and welcome to this Bizmates words and phrases video lesson for Japanese businesspeople.
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And today's word is industry leader. But before we start this, let's start our little test.
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OK. So last time, we learned every now and then. So tell me, what do you do every now and then?
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Do you go drinking every now and then? Do you play tennis every now and then?
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Do you play golf every now and then? What do you do?
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OK, let's go to our word, industry leader.
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Now, what I like about this or these two words is it really sounds business.
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Industry and leader.
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And when you put them together, and use this effectively you sound like ah
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this person knows about business. OK let's learn how to properly use this.
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OK. So. You know I often ask people, "Is your company or is MMB a big company?" And their answer is
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oh yes, they are the number one company in our industry. Perfect answer. No problems.
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But number one is used in music, it's the number one song, the number one singer.
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It's used in sports; he's the number one player. It's used by children; I'm number one.
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You know, it's used everywhere. It doesn't really have that business feel.
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To give it a more business, natural feel, we can use industry leader, like this.
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So, is MMB a big company?
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And you could say, "Oh yes, they're the industry leader." Wow, I'll think wow this person knows business.
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OK, let's try the pronunciation. Oh yes, with a pause. Oh yes, they're the industry leader.
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And the point is this one here. It's not the. They are the. It's they're the. And it's a really soft the.
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Oh yes, they're the industry leader. So, you can almost not catch it.
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Oh yes, they're the industry leader. You try.
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OK. Is MMB a big company?
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OK, very good. So for homework,
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I want you to tell me who is the industry leader in your business?
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ABC company? BBB Company?
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OK. So, for homework tell me next time. OK, we'll see you. Thank you.