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  • Have you ever heard someone say that they could never be in sales?

  • They act like sales is somehow dishonest and equates them with the stereotype of used car salesman.

  • That’s unfortunate because selling is a fundamental skill in life.

  • It’s a form of persuasion successful people should use all the time.

  • Here’s one great example. If you have strong career ambitions, one huge part in getting ahead

  • Is making positive change. Finding things that can be done differently or better and actually getting people to listen to you and help you

  • That requires you to sell your ideas.

  • As long as you keep striving, youll be selling.

  • So let’s talk about what it means to successfully sell your ideas at work.

  • Consider these four very useful tactics.

  • First, access your credibility.

  • Depending on the quality of the idea you might want to share with others no matter what your level of credibility.

  • Having said that the goal is to be as credible as possible

  • That means, first, having a trouble-free, high-quality track record at your job.

  • Second, also means having a reputation as a person who is helpful and supportive when others speak up with their ideas.

  • Next, do yourself a favor and build lateral support before trying to build vertical support.

  • What I mean is that youre well-served to start with your peers

  • And others on your level or below you.

  • This way you can gauge how well the idea might be received above you.

  • And youre likely to receive good feedback that will help you refine the idea and make it better.

  • It’s also important when promoting ideas to position them in a way that helps others

  • It’s your idea and you have your own agenda but that everyone has their own goals and agendas.

  • This is especially true when sharing ideas to people above you in the company

  • How does your idea somehow line with their priorities.

  • How does it help them.

  • Don’t assume they will see the connection. Be ready to articulate it to them.

  • Last, be sure to spend time practicing your pitch.

  • If the idea is a big departure from the past or youre pitching to the executive level, you’d better be ready.

  • You have to know the bottom line costs and projected benefits that are likely.

  • You also have to be ready for predictable questions

  • which is why a great practice talk with peers is so useful before pitching to executives.

  • Selling sometimes gets a bad rap but it shouldn’t.

  • Selling yourself and selling your ideas is a normal required part of professional life.

Have you ever heard someone say that they could never be in sales?

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リーダーシップのチュートリアル。あなたのアイデアを売る方法|lynda.com (Leadership tutorial: How to sell your ideas | lynda.com)

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    Go Tutor に公開 2021 年 01 月 14 日
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