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  • In this video: 00:11 6 Copywriting Tips For Beginners

  • 00:27 Tip #1: Write Lots Of Headlines 01:33 Tip #2: Understand Your Reader And Understand

  • Your Audience 02:08 Tip #3: Make Specific Claims

  • 02:59 Tip #4: Use Proof And Use Evidence In Your Copy

  • 03:49 Tip #5: Tell Your Readers Where To Go! 04:22 Tip #6: Add Scarcity / Urgency In Your

  • Copy

  • Do you want to learn copywriting?

  • In this video I’m going to give you 6 copywriting tips for beginners.

  • 6 Copywriting Tips For Beginners

  • Hi, this is Jesse from StartCopywriting.com and in this episode, were going to talk

  • about really 6 copywriting tips that you can use if youre a beginner, youre wanting

  • to learn copywriting.

  • Tip #1: Write Lots Of Headlines

  • Now, youre probably only going to use only 1 headline in the copy youre writing but

  • write lots and lots and lots and lots of headlines because your headline is the most important

  • element, the most important piece of copy in your entire ad. If it doesn’t grab people’s

  • attention, get them interested, theyre not going to read the rest of your copy. So,

  • write lots of headlines until one really stands out to you and really grabs your interest

  • and that will be the one you use.

  • I’ll give you right now a simple template for writing headlines. One I’ve used over

  • the years and that isHow To (Benefit) Even If (Obstacle)” or you could replace

  • Even If’ ‘Without’. So that becomesHow To (Benefit) Without (Obstacle)”.

  • Now all you need to do with whatever copy youre writing is to insert the benefit

  • where it says benefit and the obstacle which is whatever obstacle your readers are going

  • through into a headline and that’s going to help you. For example, it might beHow

  • To Buy A House Without A Bank Loan”.

  • Tip #2: Understand Your Reader And Understand Your Audience

  • You really shouldn’t sit down write any copy unless you could intimately understand

  • your reader. And you want to know things like what keeps them up at night, what are their

  • problems, what do they really, really want but theyre not getting and of course how

  • you could help them. So, do some basic research on your prospects, on your ideal customers,

  • on the people who are going to be reading your copywriting. Understand them deeply before

  • you sit down and that way you can ensure you hit all the hot buttons when youre writing.

  • Tip #3: Make Specific Claims

  • Too many times in copywriting, we make big claim but it’s not very specific and therefore

  • isn’t very believable. Basically, with any claim you make, you want to see if you can

  • also be specific in your claim because that’s going to make people believe that claim. Copywriting

  • in a real basic nutshell is making claims and then proving that those claims are true.

  • So an easy way to do that is to make your claim specific. And we do that by:

  • using numbers using statistics

  • using any kind of numbers you can in your copy

  • An example of being specific might be instead of sayingHow To Lose Weight With This

  • New Program”; you might sayNew Program Guarantees Youll Lose 7 Kilos In 7 Weeks”.

  • Tip #4: Use Proof And Use Evidence In Your Copy

  • Again, there’s so much mistrust in the world, there’s so much advertising out there that

  • we stop to switch off and we also don’t believe a lot of what were reading. What

  • you want to do is backup your claims with proof.

  • Now, there’s so many ways you can use proof, I like to call them credibility indicators.

  • Some of those might be: testimonials

  • case studies photos that demonstrates your product in action

  • there might be statistics there might be... if its proof about you and

  • that youre an expert, it might be any qualifications you have, any achievements you could talk

  • about and things of that nature

  • But at the very basic level, you should be including case studies and testimonials and

  • even statistics or anything that add weight and adds proof to your claims.

  • Tip #5: Tell Your Readers Where To Go!

  • Now, I’m not being rude, what I mean by that is tell them what you like them to do

  • next and that’s having a strong call to action. Too many times in copy, they have

  • no call for action or very basic call for action or too many options, too many calls

  • to action and as a result, people just don’t know where to go. What you want to do is make

  • it clear, make it obvious, tell them precisely what you want to do when they order, when

  • they buy or when they register or whatever it is that you want to do, tell them where

  • to go.

  • Tip #6: Add Scarcity / Urgency In Your Copy

  • My final tips is add scarcity and add a sense of urgency in your copy. Basically, what will

  • happen if people don’t take action of that youve described to them, what will happen

  • to them if they don’t take action, how will they lose, how will their life basically stay

  • the same.

  • You may use scarcity and urgency when: it’s a limited time offer

  • it’s a special discount for a limited time you may only have a certain number of seats

  • in a seminar you may have a limited amount of stock that

  • youre selling

  • Whatever it is, have that urgency, have that scarcity but more importantly, have a reason

  • for that urgency, have a reason for that scarcity and make sure it's real, don’t make things

  • up that are not true.

  • Well, I hope youve enjoyed these 6 Copywriting Tips For Beginners. If you want to watch more

  • videos like this one, definitely check out my website over at StartCopywriting.com.

In this video: 00:11 6 Copywriting Tips For Beginners

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初心者のための6つのコピーライティングのヒント (6 Copywriting Tips For Beginners)

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