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  • So imagine that a plane is about to crash with 250 children and babies

  • and if you knew how to stop that, would you?

  • Now imagine that 60 planes full of babies under five crash every single day

  • That's the number of kids that never make it to their fifth birthday

  • 6.6 million children never make it to their fifth birthday

  • Most of these deaths are preventable, and that doesn't just make me sad

  • it makes me angry, and it makes me determined

  • Diarrhea and pneumonia are among the top two killers of children under five

  • and what we can do to prevent these diseases isn't some smart, new technological innovations

  • It's one of the world's oldest inventions: a bar of soap

  • Washing hands with soap, a habit we all take for granted,can reduce diarrhea by half

  • can reduce respiratory infections by one third.

  • Handwashing with soap can have an impact on reducing flu, trachoma, SARS, and most recently in the case of cholera and Ebola outbreak

  • one of the key interventions is handwashing with soap.

  • Handwashing with soap keeps kids in school. It stops babies from dying

  • Handwashing with soap is one of the most cost-effective ways of saving children's lives

  • It can save over 600,000 children every year

  • That's the equivalent of stopping 10 jumbo jets full of babies and children from crashing every single day

  • I think you'll agree with me that that's a pretty useful public health intervention

  • So now just take a minute. I think you need to get to know the person next to you

  • Why don't you just shake their hands. Please shake their hands

  • All right, get to know each other. They look really pretty. All right.

  • So what if I told you that the person whose hands you just shook actually didn't wash their hands when they were coming out of the toilet?

  • They don't look so pretty anymore, right? Pretty yucky, you would agree with me.

  • Well, statistics are actually showing that four people out of five don't wash their hands when they come out of the toilet, globally.

  • And the same way, we don't do it when we've got fancy toilets, running water, and soap available,

  • it's the same thing in the countries where child mortality is really high.

  • What is it? Is there no soap?

  • Actually, soap is available. In 90 percent of households in India

  • 94 percent of households in Kenya, you will find soap

  • Even in countries where soap is the lowest, like Ethiopia, we are at 50 percent.

  • So why is it? Why aren't people washing their hands?

  • Why is it that Mayank, this young boy that I met in India, isn't washing his hands?

  • Well, in Mayank's family, soap is used for bathing, soap is used for laundry, soap is used for washing dishes

  • His parents think sometimes it's a precious commodity, so they'll keep it in a cupboard

  • They'll keep it away from him so he doesn't waste it.

  • On average, in Mayank's family, they will use soap for washing hands once a day at the very best

  • and sometimes even once a week for washing hands with soap

  • What's the result of that? Children pick up disease in the place that's supposed to love them and protect them the most, in their homes.

  • Think about where you learned to wash your hands

  • Did you learn to wash your hands at home? Did you learn to wash your hands in school?

  • I think behavioral scientists will tell you that it's very difficult to change the habits that you have had early in life

  • However, we all copy what everyone else do

  • and local cultural norms are something that shape how we change our behavior, and this is where the private sector comes in

  • Every second in Asia and Africa, mothers buy…111 mothers will buy this bar to protect their family

  • Many women in India will tell you they learned all about hygiene, diseases, from this bar of soap from Lifebuoy brand

  • Iconic brands like this one have a responsibility to do good in the places where they sell their products

  • It's that belief, plus the scale of Unilever, that allows us to keep talking about handwashing with soap and hygiene to these mothers

  • Big businesses and brands can change and shift those social norms and make a difference for those habits that are so stubborn.

  • Think about it: Marketeers spend all their time making us switch from one brand to the other.

  • And actually, they know how to transform science and facts into compelling messages.

  • Just for a minute, imagine when they put all their forces behind a message as powerful as handwashing with soap

  • The profit motive is transforming health outcomes in this world.

  • But it's been happening for centuries: the Lifebuoy brand was launched in 1894 in Victorian England to actually combat cholera.

  • Last week, I was in Ghana with the minister of health,because if you don't know

  • there's a cholera outbreak in Ghana at the moment

  • A hundred and eighteen years later, the solution is exactly the same

  • It's about ensuring that they have access to this bar of soap, and that they're using it

  • because that's the number one way to actually stop cholera from spreading

  • I think this drive for profit is extremely powerful, sometimes more powerful than the most committed charity or government.

  • Government is doing what they can,

  • especially in the term of the pandemics and epidemics such as cholera, or Ebola at the moment, but with competing priorities

  • The budget is not always there.

  • And when you think about this, you think about what is required to make handwashing a daily habit

  • it requires sustained funding to refine this behavior

  • In short, those that fight for public health are actually dependent upon the soap companies to keep promoting handwashing with soap

  • We have friends like USAID, the Global Public-Private Partnership for Handwashing with Soap,

  • London School of Hygiene and Tropical Medicine, Plan, WaterAid, that all believe for a win-win-win partnership

  • Win for the public sector, because we help them reach their targets

  • Win for the private sector, because we build new generations of future handwashers

  • And most importantly, win for the most vulnerable

  • On October 15, we will celebrate Global Handwashing Day

  • Schools, communities, our friends in the public sector and our friends in the private sectoryes, on that day even our competitors

  • we all join hands to celebrate the world's most importantpublic health intervention

  • What's required, and again where the private sector can make a huge difference,

  • is coming up with this big, creative thinking that drives advocacy

  • If you take our Help a Child Reach 5 campaign

  • we've created great films that bring the message of handwashing with soap to the everyday person in a way that can relate to them

  • We've had over 30 million views.

  • Most of these discussions are still happening online. I urge you to take five minutes and look at those films

  • I come from Mali, one of the world's poorest countries.

  • I grew up in a family where every dinner conversation was around social justice

  • I trained in Europe's premier school of public health

  • I think I'm probably one of the only women in my country with this high degree in health

  • and the only one with a doctorate in handwashing with soap

  • Nine years ago, I decided, with a successful public health career in the making

  • that I could make the biggest impact coming, selling and promoting the world's best invention in public health: soap.

  • We run today the world's largest handwashing program by any public health standards

  • We've reached over 183 million people in 16 countries

  • My team and I have the ambition to reach one billion by 2020

  • Over the last four years, business has grown double digits, whilst child mortality has reduced in all the places where soap use has increased.

  • It may be uncomfortable for some to hearbusiness growth and lives saved somehow equated in the same sentence

  • but it is that business growth that allows us to keep doing more.

  • Without it, and without talking about it, we cannot achieve the change that we need.

  • Last week, my team and I spent time visiting mothers that have all experienced the same thing:

  • the death of a newborn. I'm a mom.

  • I can't imagine anything more powerful and more painful.This one is from Myanmar.

  • She had the most beautiful smile, the smile, I think, that life gives you when you've had a second chance.

  • Her son, Myo, is her second one.

  • She had a daughter who passed away at three weeks

  • and we know that the majority of children that actually die die in the first month of their life

  • and we know that if we give a bar of soap to every skilled birth attendant,and that if soap is used before touching the babies

  • we can reduce and make a change in terms of those numbers

  • And that's what inspires me, inspires me to continue in this mission

  • to know that I can equip her with what's needed so that she can do the most beautiful job in the world:

  • nurturing her newborn.

  • And next time you think of a gift for a new mom and her family, don't look far

  • buy her soap. It's the most beautiful invention in public health.

  • I hope you will join us and make handwashing part of your daily lives

  • and our daily lives and help more children like Myo reach their fifth birthday

  • Thank you.

So imagine that a plane is about to crash with 250 children and babies

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B1 中級

TED】ミリアム・シディベ。手洗いのシンプルな力 (【TED】Myriam Sidibe: The simple power of handwashing)

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    Go Tutor に公開 2021 年 01 月 14 日
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