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  • Hi. My name is Grace.

  • and I am the founder of Mink.

  • Here we go.

  • Mink is the desktop printer that prints makeup.

  • It can take any image and instantly transform it into a wearable color cosmetic,

  • turning any phone, laptop,or printer

  • oh sorry, phone, laptop, or camera

  • into an endless beauty aisle.

  • So, I wanna first talk a little bit about myself

  • so you guys can get to understand about how I came up with this idea.

  • I'm a serial inventor.

  • I've done everything from medic devices all the way to jewelry.

  • Uhm, and not too long ago I was student at Harvard Business School.

  • And I want to create a makeup product.

  • Uhm, and what I found out was the makeup industry

  • makes a whole lot of money on a whole lot of bullshit.

  • And they do this by charging a huge premium on one thing

  • that technology provides for free.

  • And that one thing is color!

  • So, the beauty industry is worth 55 billion dollars

  • and in the US,

  • 70% of all makeup is purchased in mass outlets like Walmart.

  • Walmart can offer you all the colors that

  • expensive prestige stores can, like Sephora.

  • Why? Supply chain.

  • And that's because

  • volume discounts drive a mass price one

  • So they can onlythey can only select

  • colors that are gonna sell out in mass volumes.

  • So you might like the coolish colors,

  • you have to go to expensive Sephora.

  • But who likes paying for expensive Sephora prices?

  • No one! That's true.

  • So that's what Mink does.

  • It gives you the selection of prestige that combines with the convenience and mass.

  • As a matter of fact, I'm beating the selection of prestige

  • because I'm giving you the selection of the internet.

  • And I'm beating the convenience of the mass

  • because I'm giving you the convenience of your own freaking house.

  • So, this is the Mink.

  • It's a proprietary piece of hardware.

  • And it works just as like an inkjet printer.

  • You do not need any new software.

  • All you need is a color picker to copy the HEX code

  • and any software to print.

  • Also, just like an inkjet printer,

  • you just need subscript and ink.

  • Both of which are FDA compliant

  • and came from the same exact sources as those of trusted brands.

  • I'm gonna retail this for about $300 initially

  • and the ink and the subscripts gonna be combined to a price

  • so that they are very exhaustible.

  • My initial target marketthey're girls ages 13-21.

  • They have not formed any habits yet.

  • And they're still experimenting

  • and we're gonna grow with them.

  • And that's how we're gonna change the world by this makeup.

  • Plus, this is how they ordinarily learn, know how to put on makeup.

  • This is their natural habitats.

  • So clicking to print is just the next natural step.

  • So I'm gonna stop talkin' now

  • and just put to the demo.

  • So, imagineoh demo please?

  • Thank you!

  • So, imagine… I'm 16 year Amanda,

  • again you don't need any new software.

  • I'm using colorzilla and photoshop

  • because why? I just like it.

  • So, imagine… I'm 16 year-old Amanda

  • and I'm watching Michelle Phan

  • putting on some eye shadow

  • I see a color I like, I pause the video

  • it's active

  • and I pick a color to copy

  • And I just paste the code. It's the HEX code

  • every pixel has it

  • And just like any other inkjet printer

  • we have all done it before. it's very boring! Someone should figures

  • And then just press print.

  • The Mink enables the web to be the biggest beauty store in the world.

  • It not only unlocks images,

  • it unlocks pixels.

  • So, we're gonna live in a world

  • where you can just take a picture of your friend's lipstick

  • and just print it out.

  • hinting developers

  • Uhmthis, we're printing eye shadow right now but this is

  • basically gonna be able to print lipsticks,

  • powders, creams, foundations, etc.

  • So all we have to do now is basically just lift the cover up,

  • take it out,

  • and it's simply ready to apply.

  • Oh! Here it is!

  • Just so you guys can see that it's makeup.

  • I'm just gonna put it on my hand.

  • See my hand. It's makeup.

  • And the case, I know all of you guys think of the case.

  • Just put it in the case,

  • just close it and it's ready to go.

  • So, can we switch to the presentation slides please? Thank you!

  • This is all nice to know

  • but I think the most important thing of all these is that

  • this is gonna finally train our girls to understand that

  • the definition of beauty is

  • something that they should be able to control.

  • Not our corporations, and I think to me, that's the most important thing.

  • So finally, I'm excited to announce

  • the launch of our software developer.

  • Sign up on gracemink.com and hope that you all can join us. Thank you!

  • Judges, do you want to jump in?

  • That's a really, really impressive demo. Very cool!

  • I've seen hardwares really difficult processes,

  • a lot of businesses failed in trying manufacturing

  • Talk about your kind of experiences

  • and why you think you can help build many maufacturerers.

  • Ohcause I failed a lot times before,

  • so this is ain't my first,

  • this is neither my second nor my third,

  • you know, I've done this before I know the, you know,

  • pitfalls and stuff.

  • And we're gonna fail, you just don't haveyou just

  • have to make sure you don't fail when it counts, you know, so, uhm..

  • And I think the best way to attack this is uhm

  • you know this is based on mature technology,

  • it's inkjet right?

  • So I'm gonna go to this,

  • I'm gonna go to EPSON and, I'm gonna go to Dell

  • notwell Dell doesn't do printers anymore

  • but I'm gonna go to these printer guys

  • and just build a kind of deal;

  • you're business is dying, this can help, you know.

  • And from there, I mean, I think it should be pretty easy.

  • I think from hereon it's just negotiating with partners

  • and I'm not greedy, I'm gonna be like, hey, let's kind of deal

  • and get this on the road and like

  • You don't wanna do manufacturing or manage manufacturing that rather license without to

  • No, no, no, no, I mean I'll

  • I'll deal with this but I think… I think

  • I think there is partnerships that can help with the manufacturing

  • because they have the know-how that can speed up the process.

  • Is the idea to keep the same margin structure as cosmetics

  • but focus on the convenience factor which is

  • you don't need to buy all the, go to Sephora, you don't have to buy it

  • but essentially the pricing is still relatively the same?

  • No, the pricing is gonna be per unit.

  • The pricing is gonna be much lower.

  • So, uhmper unit's gonna be down to mass.

  • So the idea is to disrupt both the distribution and

  • pricing mechanism of cosmetics?

  • Yes

  • So, I thought it was awesome but

  • I'm truly: congratulations hoping that demo to work, amazing!

  • If I understood it correctly,

  • it was a little hard to hear, you're selling the printer to 13-21 year olds

  • to make their own makeup?

  • One of the things that I think you may wanna look at is

  • how do you sell it to kind of influencers

  • who would then make makeup for their friends,

  • either for free or business right?

  • Like 300 bucks is a lot for a 13 years old

  • but if you then can turn around for 10 bucks

  • like custom makeup for your friends,

  • it's like a social thing, you got parties around it

  • and you potentially could

  • have disrupt all retail through all these

  • like Tupperware meets social

  • meets 3-D printing world.

  • And I wouldn't get too focused on

  • what you're trying to do in the form factor in the business model,

  • I would just try to put in the people's hands and let them run with it.

  • I totally agree and I think another thing, another outlet that uh

  • I don't think this needs much formal marketing

  • just because also the web itself it has so many networks built in.

  • For example, when I try to do the home makeup thing

  • a couple of, like last year, what I learn was

  • you just have to put it in the right hands of key opinion leaders.

  • And right now, there are these Youtube beauty bloggers,

  • Michelle Phan has like fifty millions of followers

  • and uh you know she has, Or beauty bloggers, they have...

  • interest in like getting a hold of the next big thing

  • or getting the... you know, they have interest in kind of like playing with these kinds of things as well.

  • So, once they are playing with it,

  • that would kind of like engage people to play with it also

  • so I mean, I agree with you!

  • I don't consider myself an expert in makeup, I don't wear makeup at this moment but

  • my understanding is that there is base, there is eyeliner, so uhm

  • What you're actually printing is it you know, what type of makeup is it

  • or is it that you gonna be able to print, you know, what makeup for different parts of the face?

  • And I miss this step that it look like a sheet that came out of a printer and you had tub,

  • did you scrape something off the sheet and put it into the tub or

  • Yeaaah, I mean that was like I hacked this up

  • so this is just like a proof of concept prototype.

  • So, your first question

  • the printer when it's all set and done,

  • it's gonna be able to print you anything you want.

  • I haven't said yet if I want to make it do it all for you

  • or if I want the girls to kind of understand

  • like if I want to introduce it be at the substrates

  • just like a regular printer does

  • So you would have to have a different chip, right?

  • So you would have to have like a lipstick chip

  • or a cream chip or a foundation chip, right?

  • But that's not a problem, that's likely really I can figure that out

  • if I want to integrate that in the system, it'll take me day to do that's fine.

  • But that's just the business decision that we'll have to figure out.

  • But the printer itself will be able to make all types of makeup.

  • Uhm, what's your second question?

  • Well this time, I'll just poke on that one though.

  • Your printing the pigment is just like an inkjet

  • then you have if you're doing a lipstick, that pigment has to be mixed into tube,

  • if you're doing a little.. yeah so

  • if you're printing the pigment?

  • The inkjet, part of this is the pigment part

  • but uhbut I'm assuming there's another tub of base

  • if it's lipstick base or cream base or powder base.

  • So I'm just trying tothat's not like traditional printers, right?

  • That's a different kind of material.

  • and that different type of material, that is raw material that's why it's so cheap.

  • See, I'm just breaking it down, so I mean these things if you break it down,

  • this is where like, is where the bullshit comes in, right?

  • So you break this down, the pigment?

  • Think of it, the cost of that, it's like food coloring

  • and the other stuff, that's raw materials

  • and they basically just kind of put it together and it's hocus pocus.

  • I'm just breaking it down for you, that's all so

  • We're out of time, that was Mink, thank you very much!

Hi. My name is Grace.

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ミンクで自分のメイクをプリントする|Disrupt NY 2014 (Print Your Own Makeup With Mink | Disrupt NY 2014)

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    Go Tutor に公開 2021 年 01 月 14 日
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