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  • Outrage is brewing over Mulan's new release strategy, and it's coming from both movie theater executives and consumers alike.

  • Disney's live-action remake of its beloved 1998 animated film Mulan was originally meant to hit theaters on March 27th, 2020.

  • But in response to growing concerns over the safety of movie theaters amid the coronavirus crisis, it was then delayed until July 24th.

  • And then to August 21st.

  • And then removed from the release schedule altogether.

  • On August 4th, 2020, Disney made a final, bold decision when CEO Bob Chapek announced that Mulan will be released directly to streaming on Disney+ on September 4th, instead of arriving in theaters.

  • Following the announcement that one of the most anticipated movies of 2020 will bypass a theatrical release entirely.

  • Many have wondered what the news could mean for the future of movies as a whole.

  • For some theater owners and fans, this move by Disney is a huge problem.

  • According to a report from Deadline, cinemas in the UK are furious over Disney's decision to release Mulan on streaming without even a limited theatrical run to go alongside it.

  • Phil Clapp, who serves as the head of the UK Cinema Association, wrote in a statement,

  • "The decision not to give cinemas the chance to play the film (even if day-and-date with Disney+) is frankly bewildering and something we've of course gone back to them on."

  • Though Disney's Bob Chapek did describe Mulan's release strategy as a "one-off", Clapp and his fellow theater owners still have some cause for concern.

  • As the COVID-19 crisis continues throughout the world, most places that typically attract large crowds remain closed.

  • While some directors, like Tenet mastermind Christopher Nolan, have remained insistent that their films be released theatrically

  • studios are either pushing back big new releases or removing dates from their schedules altogether.

  • Several films, including Wes Anderson's star-studded feature The French Dispatch, now simply have no release date at all.

  • Before it was officially moved to Disney+, Mulan was facing the same fate.

  • Many have wondered if the current crisis has the potential to close US movie theaters for good.

  • Films like Tenet will skip a United States premiere due to the fact that the outbreaks within the States are much worse than they are in other locations around the world,

  • so it's easy to see why UK cinema owners are frustrated by the choice Disney made with Mulan.

  • Still, they may have to adjust to a rapidly shifting cinematic landscape.

  • Unfortunately for Disney, the company didn't just tick off UK cinema owners; the Mouse House also irritated audiences.

  • However, fans aren't upset that they can't see Mulan in theaters and instead have to watch the flick from the comfort of their own homes.

  • They're angry at the price of entry.

  • When word broke about Mulan heading to Disney+, the news came with a hefty catch.

  • Viewers will have to pay $29.99 to watch the movie...in addition to their usual subscription costs, far above the price for a single movie ticket.

  • However once purchased, subscribers can watch Mulan as many times as they please, unlike in theaters which requires a fee for every showing.

  • That doesn't mean Disney won't have a hard time getting viewers to pony up that kind of money, especially when they already pay for a Disney+ subscription.

  • Adding insult to injury for some is the fact that the live-action Mulan differs too much from the animated original, with one Twitter user writing.

  • "So they're making us pay for it while paying for the subscription? For a movie that has no music and no Mushu? Nah fam, I'm good."

  • Another added,

  • "I wouldn't pay $30 for a movie ticket in the theater. So I'm not going to pay that to see the new Mulan, especially when it doesn't have Mushu or classic songs [from] the animated version."

  • So I'm not going to pay that to see the new Mulan, especially when it doesn't have Mushu

  • or classic songs [from] the animated version."

  • On the flip side, others have noted that $30 is a small price to pay to watch a blockbuster movie like Mulan with your entire family,

  • and that it's important to support a movie led by an all-Asian cast.

  • "You know, you just gottagotta learn to let these things go."

  • Overall, while many are unhappy with the decision Disney made.

  • only time will tell how things pan out in terms of both critical response to the film and the movie's financial gain from this type of debut.

  • Those interested can rent Mulan on Disney+ beginning September 4th, 2020.

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Outrage is brewing over Mulan's new release strategy, and it's coming from both movie theater executives and consumers alike.

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ムーランへの怒りは、ちょうど成長し続けていると停止しません (The Outrage Over Mulan Just Keeps Growing And Won't Stop)

  • 55 0
    Minjane に公開 2021 年 01 月 14 日
動画の中の単語