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Bisquick can be a lifesaver when you want pancakes or biscuits, but don't feel like
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making them from scratch. Its promise of easy baked goods with no kneading or rolling is
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something that many home cooks can get behind. Anyone can add a couple eggs and some milk
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and stir, right?
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But where did this baking shortcut in a box really come from?
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Carl Smith, a sales executive at General Mills, created the recipe for Bisquick in 1930. The
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story goes, according to Mental Floss, that he had the idea for it after enjoying some
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delicious biscuits on a train ride to San Francisco. Tom Forsythe, General Mills' vice
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president of global communications, explained:
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"He arrived in the dining car late. It had closed for the evening. But he did order biscuits,
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and then very quickly thereafter arrived hot biscuits."
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Smith asked the cook how he made them. The cook showed him a pre-mixed blend of flour,
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salt, baking powder and lard kept on ice. From there, the wheels started turning.
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Smith quickly pitched the idea of a pre-made biscuit mix to General Mills executives, who
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decided that their version shouldn't need to be kept in an icebox. The company's head
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chemist, Charlie Kress, led the effort to create Bisquick, which hit store shelves in
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1931. It was so popular that other companies began creating their own versions, though
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Bisquick continued to outsell them.
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According to Taste, that chef on the train, who was never named nor given credit for inspiring
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Bisquick, was black. And General Mills would continue to cut black people out of its marketing
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for years: None appeared in 1933's Betty Crocker's 101 Delicious Bisquick Creations. Then, in
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1935, How To Take a Trick a Day With Bisquick portrayed black people only as servants.
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By the 1940s, Bisquick began to market itself as a cheap convenience food. The company began
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using the slogan, "a world of baking in a box," to demonstrate that the mix could be
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used for more than just biscuits. Bisquick began printing recipes for other baked goods,
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such as dumplings, muffins, and coffee cake, on its boxes.
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"With Bisquick, the seven basic recipes on the box are as easy as 1-2-3. Just mix, spoon,
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and bake."
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In the late 1960s, General Mills changed the recipe to make the biscuits lighter and fluffier.
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The company added buttermilk and more shortening, dubbing the revamped recipe "New Bisquick."
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It eventually replaced the original version, soon reverting to its original name.
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In the 1970s and '80s, Bisquick turned its focus back to Bisquick's versatility. Betty
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Crocker's Bisquick Cookbook, published in 1971, had more than 200 recipes. By 1980,
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a fan club called the Bisquick Recipe Club sent cookbooks and a newsletter, "The Bisquick
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Banner," to fans.
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Bisquick further simplified the baking process in the late '80s with Bisquick Shake 'n Pour,
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which cut the milk and eggs, and even any measuring, out of the process. Bakers can
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just add water to the container, shake it and pour it.
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So the convenience factor is definitely there, but is Bisquick really cheaper than making
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batters and doughs yourself? And how does it stack up nutritionally?
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HuffPost did the math for the cost of using Bisquick against making pancakes from scratch,
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and found that you're definitely paying a little extra for the convenience of the mix.
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The publication found that it actually costs 2 cents less per serving if you make your
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pancakes from scratch.
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It's up to you whether that cost savings is worth the time and effort that goes into making
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from-scratch pancakes. If you're making something like 100 servings every day, that definitely
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will make more of a difference. If you only make pancakes for yourself once a week or
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so, probably not.
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"Go to the store to make pancakes! Pancakes! Pancakes! Pancakes!"
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And though Bisquick may make baking and griddling quicker, it isn't necessarily healthier. The
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original mix contains partially hydrogenated soybean and cottonseed oil, otherwise known
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as trans fat. Studies have shown trans fat can have negative health effects such as raising
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LDL, the bad cholesterol, and lowering HDL, the good cholesterol.
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Medline Plus reports that too much trans fat also increases the risk of heart disease and
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stroke. To prevent Bisquick sales from going off a cliff when trans fat became a buzzword
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of the worst kind, Betty Crocker introduced Bisquick Heart Smart Pancake and Baking Mix,
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which contains no trans fats.
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The company has also paid attention to the gluten-free trend, introducing a gluten-free
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pancake and baking mix which uses rice flour and modified potato starch.
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