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  • Hi, it's Linda Raynier of LindaRaynier.com

  • Career Strategist, Speaker and Coach.

  • And in this video, I'm going to teach you six tips on how to make a great LinkedIn profile,

  • so that you can get noticed by recruiters and hiring managers

  • and literally become a magnet for new job opportunities.

  • You may not realize this,

  • but aside from your resume,

  • your LinkedIn profile is being carefully reviewed by the recruiters and hiring managers for the jobs that you apply for.

  • So if your LinkedIn isn't on point,

  • you may not even make it to the first round of interviews.

  • So it's extremely important to pay attention to how your LinkedIn is being presented

  • and that it represents the best possible version of you.

  • All right so let's dive into LinkedIn tip #1 and that is to have a photo that sends good vibes.

  • So aside from your name,

  • your LinkedIn profile picture is one of the first things that recruiters and hiring managers look at

  • as soon as they look you up on LinkedIn.

  • So you want to have a photo that's recent and of high quality.

  • You don't want to be using any old or dark, grainy photos

  • and you definitely don't want to be deceiving anybody by using a photo from several years back.

  • So make sure it's bright, it's clear, and that you're smiling and looking professional.

  • So for the guys, perhaps wear a collared shirt and a suit jacket and if you can, a tie as part of your LinkedIn profile picture.

  • And for the ladies, I would suggest wearing a blazer or a nice fitted top that is appropriate for the office.

  • Also, try to have a LinkedIn-specific photo

  • instead of using a picture from a recent family wedding or some other occasion.

  • And the reason for this is because you want to give the sense that you're serious about your career.

  • So, using any photo from any situation and any setting can cause some people to potentially question how serious you really are.

  • That's why I say if you want to put your best self forward in your job search and career

  • then that also applies to your LinkedIn profile photo.

  • Tip #2: Use an appropriate headline.

  • So, I've seen different opinions on what people should put as their headlines.

  • I've seen people say that you should have multiple description words that are high value and high impact.

  • But to be honest, I completely disagree.

  • I feel that you should just put your job title as your headline.

  • So if you're a Senior Financial Analyst, put that as your headline.

  • If you are a Finance Manager, put that as your headline.

  • And the reason for this is so that recruiters and hiring managers can find you easily.

  • If they have a job opportunity and they're looking for someone with your type of experience, your title specifically,

  • then they'll be able to find you.

  • But if you put in all these complicated words and vague descriptions

  • in your headline, people don't know what your title is and they don't know who you are and what you do.

  • So I highly recommend using your job title as your headline.

  • All right, onto tip #3.

  • Tip #3: Have a "What I Can Do For You"-Oriented Profile Summary

  • A lot of people don't even write up profile summaries in their LinkedIn profiles

  • and I think that's a shame. Because when you do have a profile summary

  • it helps you get noticed by recruiters and hiring managers for buzzwords that they may be looking up.

  • So, in your profile summary you want it to be short and sweet, but

  • at the same time, you don't want to just be talking about you, you, you

  • and instead, talk about what problems you help to solve.

  • And an example of how you would write your profile summary would be...

  • So that's an example of one sentence that you would have as part of your profile summary

  • and you would have probably, I would say about 3 or 4 of those and that'll make up a full paragraph

  • and that will be your little intro for anybody that lands on your LinkedIn profile.

  • Onto tip #4, and that is to make your work experience short and sweet.

  • You don't want to lay out all details and your duties and your achievements

  • onto your LinkedIn profile because that's what your resume is for.

  • So your LinkedIn profiles should just have your job titles,

  • your companies that you've worked at,

  • the exact months and years that you've worked in each of those roles,

  • and maybe, maybe have one bullet point that kind of summarizes

  • the overall responsibilities within each of the jobs that you've held.

  • The reason why you don't want to lay out all your goods onto the LinkedIn profile

  • is because you want to pique the interest of the recruiter or the hiring manager.

  • If they see that based on the titles that you've held and the companies that you've worked at

  • that there's a potential fit for an opportunity they have on the go

  • there's a greater likelihood that because they don't know everything about you,

  • by just looking at your LinkedIn profile,

  • they will then reach out to you and ask for your resume.

  • So that's how you then become a greater magnet for job opportunities.

  • A lot of people seem to hesitate to ask for recommendations from their old managers or bosses,

  • but I say, get over that fear and ask for those recommendations.

  • Because that's one simple way that you can get your LinkedIn profile to truly stand out

  • from other profiles out there.

  • And you want to make sure that these recommendations are coming from people that you worked for

  • such as an old boss or manager,

  • as opposed to a peer.

  • And the reason is, getting a recommendation from a peer is fine, but

  • it's still not as effective as if you can have it from someone who you consider a reference.

  • And finally, Tip #6: Put out your contact details.

  • This is something that a lot of people forget to do,

  • but I say, always remember to include some sort of contact information

  • whether it's an email address, and if you're comfortable, a phone number

  • somewhere that is easily visible on your LinkedIn profile

  • so that any recruiter or hiring manager that really wants to speak to you right away about an opportunity

  • can easily find it and reach out to you.

  • So now you have it, 6 major tips on how to make a great LinkedIn profile so that you can become a magnet for new job opportunities.

  • Now you know how to approach your LinkedIn profile, but do you know if your resume is still up to par?

  • Feel free to download a copy of my 10 Ultimate Resume Hacks Cheat Sheet

  • located in the link below for free.

  • That'll show you 10 ways on how you can improve your resume to land more interviews and ideally job offers.

  • If you liked this video, please give it a thumbs up, subscribe, share it with your friends.

  • Thank you so much for watching and I will see you in the next video.

Hi, it's Linda Raynier of LindaRaynier.com

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優れたLinkedInプロフィールの作り方 - 6つのLinkedInプロフィールのヒント (How to Make a Great LinkedIn Profile - 6 LinkedIn Profile Tips)

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    Summer に公開 2021 年 01 月 14 日
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