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It's time to talk about the psychology of persuasion.
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A few years ago researchers approached houseowners and asked them to place a huge sign saying
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'Drive Carefully' in their front gardens. Everyone refused.
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The researchers then approached a second group, and asked them to place a small 'Drive Carefully'
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sign in their gardens. Almost everyone agreed. Two weeks later, the researchers asked those
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in the second group to replace the small sign with the large one, and an amazing 76%of people
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accepted. Psychologists call this the 'foot in the door'
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effect - agreeing to a small request makes people far more likely to then agree to a
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much bigger one. So, if you want to persuade someone to do
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something, start small before moving big.