Placeholder Image

字幕表 動画を再生する

  • - I don't want you to just watch and learn from me

  • and not take any action.

  • - McDonald's story is one time Ray Kroc

  • was speaking to a group of university students.

  • Asked the students, you know,

  • what business do you think I'm in.

  • All the students are saying oh, Ray, of course,

  • we know you sell hamburgers and fries.

  • You're in the hamburger business.

  • And Ray said no, I'm not in the hamburger business,

  • I'm in the real estate business.

  • That's partially true, that's what most people know.

  • I'm gonna give you something more advanced.

  • You want something more advanced?

  • Okay, that's what people think of.

  • It has evolved a lot.

  • First of all,

  • McDonald's owns some of the most expensive

  • real estates in the world.

  • They have a lot of locations.

  • The only reason they offer fries and burgers and all that,

  • they are really in three businesses.

  • One, they are what I call in the business in a box business.

  • Some people call it the franchise business.

  • I call it the business in a box business, okay.

  • So people buy McDonald's franchise,

  • they're buying business in the box.

  • It's turn-key.

  • Walk in, ready to go.

  • Why they need to sell the fries and the burgers

  • and all that?

  • Because it is cheap.

  • Mass appeal because the franchisee

  • needs to be able to make a decent income

  • so that to pay McDonald's the rental income.

  • So McDonald's goes in and buys this piece of property,

  • builds it, which they,

  • do you think they have a proven system

  • how to build these things at a good cost, quickly?

  • You bet.

  • They build tens of thousands of these, right.

  • Franchisee comes in, pays them money

  • to, which is well now $1.-- million, right,

  • to buy McDonald's franchise.

  • Which they would, guess what, leverage that

  • to get the financing to build this thing

  • so there's no money out for them,

  • but they own the piece of real estate

  • that you're leasing now.

  • You are a built-in tenant.

  • So that's the first business.

  • So they sell you the business, they make money upfront.

  • They own the piece of real estate,

  • they make money monthly.

  • But that's not the biggest business.

  • The third business is not even the royalty.

  • They get the royalty income too, yeah,

  • multiple streams of income, right.

  • But the biggest business they have,

  • McDonald's right now is the largest suppliers

  • to this, your straw, your napkin, that burger meat.

  • That's where the business is.

  • They're not in the retail business anymore.

  • They're in the wholesaling business.

  • Just think about the volume that goes through McDonald's.

  • Because if you only have a retail business,

  • they don't touch the retail.

  • Retail is expensive,

  • so they minimize the risk

  • by having the franchisee pays for it

  • because they've developed this phenomenal business in a box

  • and then you have the real estate

  • which builds massive amount of wealth.

  • They can refinance, get another location,

  • all kinds of stuff they can do.

  • And third, wholesaling just all day.

  • How many fries they supply every day to the world?

  • How many burger meats, how many nuggets, how many,

  • like this is why McDonald's is very strict.

  • You never ever, you cannot.

  • Let's say if I'm a franchisee

  • and I could find someone,

  • I can find somewhere I can buy napkins cheaper,

  • can I buy that?

  • Nope.

  • Every single thing you gotta buy from McDonald's.

  • From the napkin, from the straw, from everything.

  • From the paper that wraps a damn burger

  • you have to buy from McDonald's.

  • Everything.

  • I don't know, I'm not so sure if they even,

  • I'm not sure, I haven't done my research,

  • that's why I don't know.

  • I'm just guessing they might own some shares in Coca-Cola.

  • I wouldn't be surprised,

  • because they don't have Pepsi,

  • they only have Coca-Cola.

  • Vica-versa, maybe Coca-Cola owns some shares of McDonald's.

  • I haven't done by research, I'm just guessing.

  • That's what I would've done, right.

  • because if I'm the JV partner,

  • Coca-Cola owns McDonald's, I might as well own the shares

  • and get some dividend income

  • and it's a strategic alliance anyway.

  • The more money they make, more money I make.

  • So you see it's not very obvious a lot of these things.

  • You think oh they make money selling hamburgers.

  • It's a very low level, a way of viewing a business.

  • You look at it, it's look oh,

  • they make multiple streams of income.

  • And they've got a real estate play in it

  • which is brilliant.

  • because think about it.

  • Someone buys a franchise,

  • let's say the franchise doesn't work, which is,

  • it could happen.

  • Not often with McDonald's, but it could.

  • What's the risk?

  • They take it back, they sell it again.

  • And then, so think about this, right.

  • You bought, I'm McDonald's,

  • you bought a franchise from me,

  • and then we're running it, it's not quite working,

  • you put $1 million.

  • I'm sorry man, it's not working out.

  • And then you're like aw man,

  • but I'm on the hook on that lease for like 10 years.

  • You know what, no worries, it's okay.

  • No, you can exit.

  • You lost a lot of money, I feel bad for you, right.

  • Now take back.

  • But you're on the hook for the lease, right.

  • So don't worry about that.

  • Now go to the next person.

  • He's already got a McDonald's franchise.

  • You know, usually when you start from scratch

  • it's a million bucks.

  • Take it over, half a million.

  • I'll make it work for you.

  • I'll make it work for you, you know.

  • I just have another tenant.

  • I already collected a million up front,

  • and now I supply.

  • Now I go in with my expertise to McDonald's,

  • see if we can fix this location.

  • They actually would make more money

  • I'm guessing this, selling a second time

  • because all of my costs are already recouped.

  • The second time this is free money.

  • They would be more profitable

  • selling a second time.

  • I'm guessing, I don't know.

  • I haven't looked at the financials, I'm just guessing.

- I don't want you to just watch and learn from me

字幕と単語

動画の操作 ここで「動画」の調整と「字幕」の表示を設定することができます

B1 中級

マクドナルドは本当に彼らのお金を作る方法(それはあなたが考えるものではありません (How McDonald’s Really Makes Their Money (It's Not What You Think))

  • 2 0
    林宜悉 に公開 2021 年 01 月 14 日
動画の中の単語